Bhagyashree Shukla
Delhi NCR
Summary
A seasoned marketing professional with over 12 years of experience across diverse industry segments, specializing in marketing and PR functions. Demonstrated success in developing and executing impactful marketing communications and PR activities, fostering strong brand recall and loyalty. Adept at managing large-scale campaigns, conducting market research, and driving strategic initiatives. Known for enhancing customer engagement through innovative campaigns and targeted media placements, maximizing brand image and profitability by leveraging a deep understanding of target audiences. Proven ability to manage multiple projects from inception to completion, consistently meeting strict deadlines.
Overview
13
13
years of professional experience
Work History
Senior Manager
Aviva India
Gurugram
03.2024 - Current
- Coordinated with product compliance, underwriting teams in India, and global teams
- Conducted market research and competition analysis
- Launched “Aviva Wellness Advisors” initiative
- Developed customer and seller communications in coordination with website, social media, and campaign teams
- Organized pan India events for agent hiring
- Managed RFP for new creative agency hiring.
Chief Manager
Mahindra Finance
Mumbai
09.2021 - 03.2024
- Managed brand refresh for Mahindra Group, including internal and external communication
- Led market research and feedback for SME Loans
- Developed content for Quiklyz brochures and customer service letters
- Created customer testimonial videos
- Planned and executed festive celebration Mahindra Finance Shubh Utsav
- Organized board meetings and Analyst Meets
- Developed marketing and PR communication collaterals with partners like IPPB, Credit Siddhi, Rupyy, Car Dekho, and Car & Bike
- Executed lead management through SFDC and WhatsApp for Business.
Brand Manager
L&T Financial
Mumbai
07.2018 - 08.2021
- Planned and executed brand marketing for housing finance, farm equipment finance, wealth management, HR, and CSR initiatives
- Managed media buying and agency contracting
- Launched NCD campaigns, designed annual and sustainability reports
- Introduced digital app campaigns for home and used tractor finance
- Conceptualized and executed AGM events.
Senior Marketing Manager
Bajaj Capital Limited
Mumbai
05.2017 - 06.2018
- Conceptualized and executed ATL & BTL campaigns focusing on new client acquisition
- Managed vendor onboarding for design, events, and media buying
- Organized innovative customer experience meets for high-net-worth clients
- Launched awareness and marketing campaigns for new branches
- Conducted financial education and savings tax seminars.
Assistant Manager - Retail Media Sales
Future Retail Ltd. (Future Group)
Mumbai
07.2015 - 03.2017
- Managed ATL & BTL activities and event associations
- Created 360-degree marketing campaigns for retail outlets
- Executed brand alliances for festivals and sales events.
Manager - Ad Sales
Tamasha Worldwide Entertainment Pvt. Ltd.
Mumbai
03.2015 - 06.2015
- Managed in-film branding and celebrity appearances
- Handled PR strategies and brand associations.
Head - Ad Sales
Gold’s Gym India
Mumbai
05.2011 - 02.2015
- Planned and executed BTL activities and PR strategies
- Managed brand associations in various sectors
- Organized significant events like body transformations and fitness challenges.
Education
Skills
- Microsoft Office
- Google Analytics
- Salesforce
- Business performance management
- Strategic Planning
- Budget Oversight
- Media Planning
- Brand positioning
Personal Information
- Date of Birth: 09/01/90
- Marital Status: Married
Languages
- English
- Hindi
- Marathi
Hobbies and Interests
- Listening to Music
- Foodie
- Photography
- Yoga
- Home Decor
Affiliations
- Reading
- Yoga & Mediation
- Home Decor
- Cooking
Languages
Hindi
First Language
English
Proficient (C2)
C2
Marathi
Advanced (C1)
C1
Gujarati
Intermediate (B1)
B1
Timeline
Senior Manager
Aviva India
03.2024 - Current
Chief Manager
Mahindra Finance
09.2021 - 03.2024
Brand Manager
L&T Financial
07.2018 - 08.2021
Senior Marketing Manager
Bajaj Capital Limited
05.2017 - 06.2018
Assistant Manager - Retail Media Sales
Future Retail Ltd. (Future Group)
07.2015 - 03.2017
Manager - Ad Sales
Tamasha Worldwide Entertainment Pvt. Ltd.
03.2015 - 06.2015
Head - Ad Sales
Gold’s Gym India
05.2011 - 02.2015
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