Bhandhavi Bathula

Subscriptions (Recurring Payments)

• Overlooked Subscriptions for all payment methods i.e UPI AutoPay, eNACH, Physical mandates, SI on Cards
• Launched AutoPay on QR at GFF 2023, collaborating with NPCI within 2 weeks
• Analyzed market trends and competitor research to define product vision and roadmap
• Oversaw the entire product development lifecycle, ensuring timely and high-quality releases collaborating with designers and developers
• Demonstrated effective negotiation skills and timely escalation in projects facing resource constraints or technical challenges
• Effectively communicated and collaborated with various stakeholders for smooth and timely product deliveries
• Leveraged user feedback, wireframing, and roadmap enhancements to align with team goals and influence strategic decisions

Offline Product Suite & Omnichannel Onboarding

• Spearheaded the launch of Cashfree's Offline Product Suite, enabling merchants to seamlessly accept face-to-face payments through Static QR, Dynamic QR, and Tap n Pay for cards following the compliance guidelines
• Successfully integrated omnichannel onboarding processes, allowing merchants to manage both online and offline transactions through a unified MID, expanding Cashfree's product portfolio and market reach
• Set-up risk management, transaction monitoring, pricing mechanism, manual ops procedures for the newly launched 0-1 product

Cross Border Payments

• Led the regulatory compliance and global payment solutions, having successfully filed the PA-CB license essential for managing cross-border payments, including both inward and outward remittances
• Launched and led the go-to-market strategy for a comprehensive Exports product, featuring multi-currency accounts and export payouts, driving significant growth and adoption.

• Built the entire UPI AutoPay product from the ground up
• Excelled in crafting clear specifications and defining measurable goals for features like UPI Autopay Intent & QR flow, TPV flow, Checkout flow.
• Utilized internal analytics tools and proactive insights gathering to drive data-driven product recommendations.
• Led product planning, development, and launch activities ensuring alignment with business goals and customer needs.

• Overlooked Large Format Retail (LFR) and Multi-Brand Outlets (MBO) channels and provided analysis needed for making vital business decisions by curbing all the backend problems
• Designed and executed retail promotions to increase sales and gross profit.
• Prepared category and channel level monthly, seasonal and yearly stock requirement based on targets and continuously worked on timely rolling forecasts thus creating a base for informed decisions
• Finalized Buy Budgets for future seasons basis latest sales plan, Promotion Planning, Tracking and Maintaining Promo Calendar for current and future seasons and Promotion Analysis
• Optimized on inventory and purchase across channels

• Automated daily data upload for LFRs and MBOs using Python and Macros, reducing man-hours and improving data availability for business decisions
• Developed tools to combine data sources and streamline reporting using Power BI.