Bharani V

Achieved a comprehensive Content Strategy for new solutions, PR, employee communications, sales outreach, and RFP response presentations for the largest and fastest-growing IT services and consulting firm serving global Communications Service Providers - Prodapt.

I work with the CEO of Prodapt on the following:

(1) Important customer communications, invites, and solution launch emails.

(2) Presentation decks for customer meetings, Prodapt's annual event Connectedness, and Keynote Sessions at Industry Events like DTW.

Every day at Prodapt - I write, edit, proofread, and work with a team of writers to execute towards our quarterly and annual content strategy goals.

PR is a large part of my work at Prodapt. All press releases on the News Room of Prodapt since January 2023 are my work. I wrote the Press Release announcing the leadership transition at Prodapt in March 2023.

Asst. Editor of the Technology vertical at The Economic Times, part of Asia's largest newspaper group - the Times Group.

I wrote news articles and long-form pieces on trends shaping the future of IT and technology in India.

Here are the most impactful pieces during my stint at The Economic Times:

(1) How ISRO's Open Infra is giving wings to Indian tech startups: https://economictimes.indiatimes.com/tech/technology/rocketing-to-space-isros-decision-to-open-up-its-infrastructure-has-given-wings-to-startups/articleshow/95962306.cms

(2) How global mobility Tech major plans to expand its India Route Map:

https://economictimes.indiatimes.com/tech/technology/no-plan-to-exit-india-or-merge-uber-top-executive-andrew-macdonald/articleshow/94335155.cms

Content writer for the second largest SaaS company after Zoho to emerge from India - Freshworks.

I specialized in thought leadership content focused on the Engineering vertical for Freshworks, writing about cutting-edge case studies at the intersection of Freshworks' customer-centric DNA, advanced engineering platform building capabilities and culture of innovation.

Here is a snapshot of my work at Freshworks:

(1) Garner Engineering posts, write, proofread & post on the FW website

(2) Founders of Freshworks: Designed and executed a new series to highlight Freshworks' culture of innovation that is drawing Founders to be part of the Company's journey.

(3) Social media posts, content strategy for campaigns.

I was journalist with The Economic Times between Sept. 2014 and March 2020, writing for its technology, startup, and economy pages as a News Correspondent and Features Writer.

I was particularly interested in writing about IT services from an employee-centric PoV, startups with a highly nuanced approach to the PMF (Product-Market Fit), and interesting stories in the Economy space.

News writer, copy editor, and digital journalist with the oldest and digital advanced Newspaper Group - The Hindu