Bharat Mohan
Mulund
Summary
A highly motivated Senior Product Manager with proven expertise in crafting and executing strategic initiatives to enhance market growth and profitability. Effective communicator with exceptional leadership skills and high energy aimed at achieving new levels of performance.
Overview
8
8
years of professional experience
Work History
Senior Product Manager
FDC LTD
06.2023 - Current
- Received promotion from Product Manager to Senior Product Manager
- Products Handling: ZOCON Oral Range (58.61 Crs ), ZOCON-AS KIT (7.96 Crs) & ZOCON-T Kit (1.25 Crs)
- Key responsibilities: Ensure the field team thoroughly understands the F1000 Research trial in detail
- Build brand loyalty by encouraging them to carry out informal trial & instilling confidence, leading to the publication on All India (“My Experience with Fluconazole 150 mg Case Series”)
- Conduct physical Derma – GP CME events in diverse locations to promote the concept of daily dosage
- Cultivate KOL’s to advocate for the daily dose concept across various platforms
- Schedule fieldwork to assess the implementation of the overall strategy & identify gaps in dermatophytosis management between HCPs & Patients
- Develop effective communication across various channels to further enhance MS
- Leading Briefing Meetings for the Field Sales Team
- Maintain portfolio target achievement by coordinating with internal stakeholders.
Product Manager
FDC LTD
01.2022 - 05.2023
- Transferred to ZOCON Division –New division
- Products Handling: ZOCON Oral Range (52.31 Crs ), ZOCON-AS KIT(6.77 Crs) & ZOCON-T Kit (1.24 Crs)
- Key responsibilities: Administer ZOCON 150 mg 1 Tablet in Daily Dose at Macro, Micro & Atomic levels
- Colloborate closely to publish an internally initiated trial in F1000 Research – “An open label, single arm, pilot study to evaluate the safety, tolerability, and efficacy of daily fluconazole 150 mg in subjects suffering from Tinea cruris and Tinea corporis” investigated by Prof. Dr. D. G. Saple
- Partnering with HCP’s to get real-time experience on dermatophytosis, understand patient PPG’s & develop innovative strategies for fieldwork
- Continuous engagement between HCP’s & field team through a special dedicated patient education initiative (Sanyukta Campaign)
- Conducting Briefing Meetings for the Field Sales Team
- Ensure target achievement of the portfolio by following up with internal stakeholders.
Product Manager
FDC LTD
04.2021 - 12.2021
- Products Handling: VITCOFOL Range (25.36 Crs )& Flunarin (10.35 Crs)
- Key responsibilities: Generating creative & innovative campaigns for Vitcofol Range to establish top of mind recall in customer’s mind
- Identify & capitalize on new market opportunities for Flunarin in the migraine sector
- Conduct field work in high salient zones to tap new insights for the brand
- Leading Briefing Meetings for the Field Sales Team
- Ensure target achievement of the portfolio by following up with internal stakeholders.
Assistant Product Manager
Cadila Pharmaceuticals
07.2020 - 03.2021
- Products Handling: TAMBAC Range (8.50 Crs), Bilacad Range (0.95 Lacs), Cadigard (5.4 Cr) & Fytobact (9.5 Cr)
- Key responsibilities: Developing Marketing Plans for the assigned brands
- Conceptualization, Designing of Marketing Inputs & Communications to increase SOV & SOM
- Get insight mining & understand customer behaviour through fieldwork in diverse geographical locations
- Conducting Briefing Meetings of Field Sales Team
- Periodic interaction with cross functional teams for timely implementation of brand strategy
- Ensure to meet portfolio sales & profit objectives.
Assistant Product Manager
Franco-Indian Pharmaceuticals Pvt Ltd
10.2019 - 06.2020
- Products Handled: SURFAZ-SN (42.67 Crs), GRILINCTUS-P SYRUP (1.56 Crs) & FIBRINIL-MF (1.22 Crs)
- Key responsibilities: Devise promotional plans & ensure timely & qualitative execution of the same
- Track ongoing analysis of internal & external brand performance
- Disseminate strategy meetings of Field Sales Team
- Carry fieldwork in diverse geographical locations for understanding market dynamics
- Monthly & Quarterly brand reviews to evaluate brand performance.
Product Executive
Franco-Indian Pharmaceuticals Pvt Ltd
02.2018 - 09.2019
- Products Handled: GRILINCTUS-BM PAEDIATRIC SYRUP (12.50 Crs) & GRILINCTUS-P SYRUP (1.56 Crs)
- Key responsibilities: Develop effective communication strategy & tools to increase SOV
- Identify potential market segments & new frontiers
- Training of Sales force for implementation of promotional strategy & USP’s
- Carry fieldwork in diverse geographical locations for understanding market dynamics
- Carry briefing meetings with Field Sales Team.
Product Management Trainee
Meyer Organics Pvt Ltd
01.2017 - 02.2018
- Key responsibilities: Develop & deploy promotional material related to brands & division related aspects in timely manner
- Brainstorm on NPD & carry extensive market research & study consumer behaviour & exercise competition mapping to gain insights
- Periodic interaction with cross functional teams for timely implementation of brand strategy
- Carry briefing meetings with Field Sales Team.
Education
PGDM -
SIES COLLEGE OF MANAGEMENT STUDIES, NAVI MUMBAI
01.2017
B. PHARM -
S.V.B’s College of Pharmacy, Mumbai
01.2015
Skills
- Brand buidling
- KOL Management
- PLC Management
- Strategic Planning
- Product STPs
- Market Research
Accomplishments
- Token of Appreciation by Vertical Head for Strategy Implementation & Execution towards Bilacad Range on “Perfect Pair Activity”
- Revival of FIBRINIL-MF from non-performance to performance by touching 1 Cr benchmark within 6 months
- Token of Appreciation by NSM & SM’s for successful launch of Femipristal- Deep root science involved behind the brand.
Contactinfo
+91 9769491378, mohanbharat945@gmail.com
Currentaddress
A-602, Mulund Sneh Bandhan, MHADA Colony, Mulund (E)
Personal Information
Date of Birth: 06/12/1993
Languages
- English
- Hindi
- Tamil
- Marathi
Timeline
Senior Product Manager
FDC LTD
06.2023 - Current
Product Manager
FDC LTD
01.2022 - 05.2023
Product Manager
FDC LTD
04.2021 - 12.2021
Assistant Product Manager
Cadila Pharmaceuticals
07.2020 - 03.2021
Assistant Product Manager
Franco-Indian Pharmaceuticals Pvt Ltd
10.2019 - 06.2020
Product Executive
Franco-Indian Pharmaceuticals Pvt Ltd
02.2018 - 09.2019
Product Management Trainee
Meyer Organics Pvt Ltd
01.2017 - 02.2018
PGDM -
SIES COLLEGE OF MANAGEMENT STUDIES, NAVI MUMBAI
B. PHARM -
S.V.B’s College of Pharmacy, Mumbai
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