Bharath V
Summary
Results-driven Salesforce Success Analyst Lead with nearly 9 years of experience in Salesforce Marketing Cloud, digital marketing operations, and client engagement. Adept at leading teams, managing end-to-end campaign delivery, and transforming business requirements into effective technical solutions. Proficient in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, HTML email development, campaign optimization, and quality assurance. Possesses working knowledge of Salesforce Sales Cloud and its core functionalities. Recognized for driving operational excellence, mentoring team members, managing stakeholder expectations, and delivering high-quality, customer-centric solutions that support business objectives and long-term client success.
Overview
1
1
Certification
9
9
years of professional experience
Work History
Salesforce Success Analyst Lead
WPP ET
Chennai
05.2024 - Current
- Collaborated with client teams and internal operating companies (OpCos) to gather business requirements and develop targeted email campaigns, newsletters, and event invitations using Salesforce Marketing Cloud.
- Designed, developed, tested, and deployed personalized email campaigns and customer journeys using Content Builder, Journey Builder, Automation Studio, AMPscript, SQL, and Dynamic Content.
- Integrated Salesforce Marketing Cloud with Salesforce CRM (Sales Cloud) to enable seamless data synchronization, audience segmentation, and personalized customer engagement.
- Led and mentored a team by providing technical guidance, allocating tasks, conducting campaign reviews, and ensuring the timely delivery of high-quality marketing solutions.
- Built reusable email templates and automated workflows that improved campaign efficiency, reduced manual effort, and supported scalable campaign execution.
- Monitored campaign performance through analytics and reporting, translating customer insights into actionable recommendations to optimize engagement and marketing effectiveness.
- Partnered with cross-functional teams including Creative, Development, QA, CRM, and Account Management to ensure quality delivery, resolve technical challenges, and drive continuous process improvements.
Associate Process Manager
Eclerx Services Ltd
Pune
08.2022 - 05.2024
- Managed client communications, gathered business requirements, translated them into technical solutions, and actively developed Salesforce Marketing Cloud campaigns and email assets.
- Led the planning and execution of time-sensitive projects by prioritizing workloads, allocating tasks, mentoring team members, and ensuring on-time delivery of high-quality solutions.
- Designed, developed, deployed, and provided production support for client-specific marketing campaigns using Journey Builder and Automation Studio, ensuring successful execution and timely issue resolution.
- Performed end-to-end quality assurance, including cross-browser and cross-email client testing using Litmus and Email on Acid, to ensure compatibility, responsiveness, and optimal user experience.
- Monitored production campaigns, investigated and resolved campaign issues, performed root cause analysis, and collaborated with cross-functional teams to minimize downtime and maintain SLA compliance.
Web Developer
Theorem India Private Limited
Mysore
11.2017 - 08.2022
- Developed and deployed responsive HTML email campaigns by converting PSD designs into optimized, cross-client compatible templates, ensuring consistent rendering across major email clients and browsers.
- Configured and managed Salesforce Marketing Cloud components, including Data Extensions, Automation Studio, Journey Builder, Content Builder, SQL queries, AMPscript, and microsites to support personalized and automated marketing campaigns.
- Built, tested, and optimized email campaigns using Litmus and Email on Acid, maintaining high-quality standards, accurate personalization, and seamless customer experiences.
- Collaborated with clients to understand business requirements, recommend technical solutions, and deliver end-to-end email marketing campaigns within tight deadlines and SLA commitments.
- Provided technical support for the Sailthru platform by troubleshooting customer issues, resolving tickets, configuring lifecycle campaigns, Smart Lists, and Zephyr templates, and coordinating with Engineering teams to resolve product defects.
- Managed multiple high-priority projects simultaneously, ensuring timely campaign execution, quality assurance, stakeholder communication, and continuous process improvements.
- Worked closely with cross-functional teams to build editable email templates, optimize campaign performance, and deliver reliable digital marketing solutions that enhanced customer engagement.
Education
MCA -
Amrita School of Arts and Sciences
Mysore01-2017
BCA -
Amrita School of Arts and Sciences
Mysore01-2014
PU - Board of the Pre-university Education
K.Puttaswamy P.U College
Mysore01-2011
10th - Central Board Of Secondary Education
Manasarowar Pushkarini Vidyashrama
Mysore01-2009
Skills
- Salesforce Marketing Cloud and Sales Cloud
- Project management tools
- Data analysis tools
- Email design software
- HTML, CSS, AMPscript, SQL
- End-to-end Salesforce Marketing Cloud flow
- Client relationship management
Certification
- Salesforce Marketing Cloud Email Specialist, 19878970
- Salesforce Certified Marketing Cloud Administrator, 23038224
- Certification training on Software Testing, QSpiders
- EMarketing Institute online course
Personal Information
- Date of Birth: 07/04/93
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Disclaimer
I hereby declare that the information furnished above is true to the best of my knowledge and belief., Bharath V
Timeline
Salesforce Success Analyst Lead
WPP ET
05.2024 - Current
Associate Process Manager
Eclerx Services Ltd
08.2022 - 05.2024
Web Developer
Theorem India Private Limited
11.2017 - 08.2022
MCA -
Amrita School of Arts and Sciences
BCA -
Amrita School of Arts and Sciences
PU - Board of the Pre-university Education
K.Puttaswamy P.U College
10th - Central Board Of Secondary Education
Manasarowar Pushkarini Vidyashrama