BHARAT MADDALI
Hyderabad
Summary
- Product leader with 15+ years of experience in scaling multiple B2B SaaS and B2C marketplace products in 0-1, 1-10 journeys in HR Tech, Ed Tech, and Travel Tech
- Spearheaded Keka HR's 5 times revenue growth by building a 60+ strong Product and Design team from scratch, driving strategic expansion in India, GCC, and USA
- Led Auzmor Learn LMS's 3x growth with the right strategy and roadmap to target US mid-market and re-position Auzmor Led supply network
Overview
15
15
years of professional experience
Work History
Group Product Manager
Keka HR
01.2023 - Current
- Led Keka HR's revenue growth from $5 mn to $25 mn by driving the product strategy to expand in India, GCC, and the US and building a team of 60+ strong Product Manager and Product Designs ground up.
- Scaled workforce management and HR Analytics to global enterprise grade by understanding user needs in US and GCC via competitive benchmarking and interviews. Became the right to win in India enterprise, and US markets (99% adoption)
- Built 5 new product categories - LMS, Engage, RNR, PSA, Kiosk, Mobile App from 0-1 and worked closely with GTM teams to increase the ASP by 100% and gain $500k+ revenue from existing customers and $1 mn from new large-sized customers
- Defined the customer success and product metrics and collaborated with support team to reduce onboarding time by 50% and support tickets from 4 per customer per month to 2 via RAG based AI chatbot, UX improvements and process optimization
Senior Product Manager
Auzmor Inc.
09.2020 - 12.2022
- Scaled Auzmor revenue from $500k to $1.5 mn ARR by leading the product strategy and roadmap to enter new segments in the US market
- Identified and launched features like HR Analytics, Instructor-led training, sub-tenant architecture, Mentorship, Social Learning, tasks, e-commerce and led content partnerships to target mid-market and enterprise segments in the US that set path for 10x revenue growth
- Led 3x increase in %DAU and 2x course completion rate (North star) through UX improvements, notifications and product nudges
Product Manager II
Travel Triangle
02.2019 - 09.2020
- Owned user research, analytics (SQL), success metrics setup, product development, business adoption and product strategy of Agent CRM to move NPS from 16 to 34
- Impacted INR 10L monthly revenue with 200% engagement of Agent CRM via experimentation and gamification
- Led MVP launch of supply network marketplace for agents with a vision of INR 1 Cr monthly revenue with pre-launch sign-ups of 11000 agents
Head of Product & Marketing (Core team)
Buddy4Study
06.2017 - 12.2018
- Scaled up web app - buddy4study.com from 10k to 50k DAU (500%) by leading an engineering team of 20 for tech stack changes + SEO initiatives
- Grew sign ups from 3L to 20L (700%) with V2L improvement by 300% via UX changes, A/B experiments, hooks, data analysis
- Launched mobile app which got 1L downloads in 60 days via growth hacking
- Helped 25k under privileged kids get INR 50 Cr worth scholarships
Senior Member Marketing
Edgeverve (An Infosys Company)
06.2015 - 06.2017
- Setup digital marketing from scratch and led 300% improvement in organic traffic on corporate web app edgeverve.com, targeting global enterprise customers, with tech stack change, UX revamp, content strategy and analytics
- Optimized $ 1 mn product marketing budget to get 500% more leads for enterprise SaaS products globally
Product Manager
Songdew
12.2013 - 06.2015
- Launched a MVP mobile site songdew.com to bring down bounce rate from 70% to 10% and conceptualised mobile app
- Led 500% organic traffic jump by rescuing penguin hit site via SEO initiatives
- Improved AST from 5 mins to 15 mins (300%) via A/B testing and UX changes, based on Google Analytics and user study
E-Marketing Consultant
Eperium Business Solutions India
08.2012 - 11.2013
- Led launch and INR 0-10L monthly revenue growth of brand e-commerce shops of Dabur, Perfetti Van Melle end-to-end via product and marketing initiatives
Test Engineer
Infosys Ltd.
05.2008 - 06.2010
Education
PDGM - Marketing
IMT
Ghaziabad04.2012
B.E - EEE
GITAM
Visakhapatnam05.2008
Skills
- Leadership
- Product Management
- Product Vision
- Product Strategy
- Product Roadmap
- Go-to-market strategy
- Prioritization
- User Research
- Analytics
- Agile Development
- Cross-functional collaboration
- Stakeholder management
- Team Management
- Negotiation
- Marketing Strategy
- Growth Hacking
TOOLS
ChatGPT | Perplexity | Gemini | Lovable | Pendo | Segment | SQL | Figma | Firebase | Typeform | JIRA | Azure Devops | Clickup | Notion | Granola
Timeline
Group Product Manager
Keka HR
01.2023 - Current
Senior Product Manager
Auzmor Inc.
09.2020 - 12.2022
Product Manager II
Travel Triangle
02.2019 - 09.2020
Head of Product & Marketing (Core team)
Buddy4Study
06.2017 - 12.2018
Senior Member Marketing
Edgeverve (An Infosys Company)
06.2015 - 06.2017
Product Manager
Songdew
12.2013 - 06.2015
E-Marketing Consultant
Eperium Business Solutions India
08.2012 - 11.2013
Test Engineer
Infosys Ltd.
05.2008 - 06.2010
B.E - EEE
GITAM
PDGM - Marketing
IMT