Parag Singhal

Leading the entire product charter to build a new business (0 ->1) of toons (comics) for US market

• Collaborating with marketing and content team to build internal tools to create content (comics) and app for users to read comics
• Customer study to understand customer requirements and built features to improve customer experience leading to an increase in daily reading time per user
• Reduced onboarding friction of users and implemented tool kits to improve customer activation on the application

• Led the development of multiple capabilities including pricing strategies, catalog management, pre-booking UI / UX, customer post-booking UI/UX flows, settlement & accounting, and partner delivery flows
• Spearheaded the creation of a subscription-based product for UC from ideation to implementation (0 > 1), resulting in over 100K deliveries within the first year
• Enhanced partner utilization by 20pp, driving increased partner earnings and optimizing partner's product-market fit
• Elevated customer experience with a NPS of 60 and crafted a subscription renewal journey, elevating customer retention rates to 55% at month one and 45% at month six
• Developed a new partner PMF strategy for a specific category, mitigating supply availability issues, and improving partner PMF
• Led a team of 2 PMs, 5 EMs & 30+ developers to achieve the goals
• Managed 10+ stakeholders, including founders, business leaders, and marketing executives, ensuring alignment and collaboration

• Managed partner delivery flows, fraud prevention platform, and customer post-booking UI/UX enhancements across the platform
• Overhauled the partner delivery application and backend modeling, resulting in enhanced system compliance and improved experiences for both partners and customers
• This initiative led to a 5 pp increase in NPS for partners and a 7pp increase for customers
• Significantly reduced engineering bandwidth for the entire delivery service by 80%
• Enhanced partner uniform compliance by 11pp through the development of an in-house ML model to detect non-compliant behavior, while simultaneously increasing customer NPS by 3pp
• Developed multiple platform capabilities to accommodate various business models across different categories
• Led a team of 2 EMs and 10+ developers to achieve the output

• Managed end-to-end PnL for the geyser service and repair category, as well as overseeing the customer experience for multiple repair and service categories
• Established a robust data analytics model to identify low-quality partners utilizing over 10 different quality variables, enabling precise partner evaluation
• Implemented training & actioning protocols to elevate partner quality, with high-performing partners receiving incentives
• This initiative led to a 10pp increase in NPS across multiple categories
• Enhanced supply reliability by securing commitments from all partners, facilitating improved availability forecasting and customer service
• This initiative resulted in a monthly revenue model of INR 5 crore ($600K) for UC

• Implemented measures to mitigate rider fraud to
• Reduced begin & end trip frauds by 65% by implementing identification and actioning loops
• Devised an early lifecycle model to pinpoint risky drivers for targeted training and action
• Created an analytical model to detect cash cherry-picking behavior among drivers, leading to a 45% reduction in the top 3 cities
• Achieved 100% centralization of the driver fraud process, reducing city dependencies and ensuring equitable treatment of drivers

• Led 'Route to Market' Transformation for India's largest lubricant player
• Formulated Corporate Plan for a prominent Indian Aluminum Major
• Established a Corporate Strategy Cell (CSC) for a leading Indian Oil and Gas Major
• Conducted feasibility study for establishing a petroleum economic zone under the Make in India Campaign
• Aided a significant Indian tire company in enhancing supply chain and sales efficiency