SEMrush
Bhargavi Halthore
Digital Marketing Manager
Rochester,Minnesota
Summary
Digital marketing professional with comprehensive knowledge in SEO, SEM, ads managements, content strategy, and social media management. Proven track record of driving growth and enhancing brand visibility through innovative campaigns. Strong focus on collaboration and adaptability to meet evolving team needs. Reliable in delivering impactful results and improving performance metrics.
Overview
7
7
years of professional experience
2
2
Certifications
Work History
Digital Marketing Manager
Traffic Sutra
Rochester
01.2018 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Increased organic growth by 70% YoY
Education
MBA - Business Psychology
Franklin University
Rochester 04.2001 -
Skills
Generative Engine optimization
Prompt Engineering
AI Automation
Audience engagement
Digital marketing
Content marketing
Social media marketing
Search engine optimization
Email marketing
Social media management
KPI monitoring
Google analytics proficiency
Keyword research proficiency
Strategic planning
Video marketing techniques
Web analytics
Software
Google Analytics
HeyGen
Notion
Certification
Performance Marketing expert
Timeline
Performance Marketing expert
08-2022
Digital Marketing Specialist
08-2018
Digital Marketing Manager
Traffic Sutra
01.2018 - Current
MBA - Business Psychology
Franklin University
04.2001 -