BHARTI VERMA
Marketing Professional
Mumbai
Summary
Marketing Professional with extensive experience in product marketing, account management, and strategic brand development across diverse industries, including finance, telecom, real estate, and automotive. Proven Success in leading innovative marketing campaigns, launching new products, and driving customer engagement through data-driven strategies and personalized marketing. Expert in Digital Marketing and social media strategy, adept at coordinating cross-functional teams to deliver high-impact marketing solutions and ensure client satisfaction. Strong Analytical Skills with a track record of optimizing marketing budgets and maximizing ROI through meticulous planning and execution. Effective Communicator and Relationship Builder, capable of fostering profitable and sustainable partnerships with clients, vendors, and stakeholders.
Overview
8
8
years of professional experience
Work History
Product Marketing Manager - Credit Cards
IDFC FIRST Bank
01.2024 - Current
- Handled HPE acquisition marketing
- Managed corporate credit card stack marketing
- Led digital acquisition marketing initiatives.
Assistant Manager – Marketing Services (RACC Products)
IndusInd Bank
09.2022 - Current
- Spearheaded marketing campaigns, including the award-winning #BankonHappiness campaign
- Launched various new products, such as the IndusInd Bank Avios Visa Infinite Credit Card and the IndusInd Tiger Credit Card
- Optimized the marketing budget to maximize ROI on advertising and promotional activities
- Enhanced customer engagement through data analytics and personalized marketing strategies.
Account Manager - Digital
The Minimalist
11.2021 - 09.2022
- Managed the BFSI portfolio, including brands like IIFL Home Loans and IDFC Mutual Funds
- Coordinated with internal teams to ensure the smooth execution of brand strategies and social media calendars
- Oversaw client onboarding and ensured client satisfaction.
Account Executive
BBDO India
07.2018 - 03.2021
- Led national TVC and DVC campaigns for Piramal Healthcare’s brands
- Played a key role in corporate marketing for Idea Cellular, executing campaigns like "Sabka Time Aagaya" and "India Ka Live Network." Managed operations for 11 circles, maintaining effective relationships with external vendors.
Client Servicing Executive
P2GAMA Events
04.2017 - 07.2018
- Executed events for brands like Nexa and Mahindra First Choice
- Developed creative assets aligned with business objectives
- Identified new business opportunities and managed daily operations.
Media Marketing Associate
HT Media Ltd
09.2016 - 03.2017
- Handled media marketing, ad sales, event sales, and brand-building initiatives
- Developed business plans and sales strategies
- Maintained strong relationships with clients, agencies, and external vendors.
Education
PGDM (Marketing) - undefined
NMIMS Global Access, School for Continuing Education
B.A (Economics) - undefined
Mithibai College of Arts
H.S.C - undefined
Maharashtra State Board
S.S.C - undefined
Maharashtra State Board
Skills
Value Propositions
Achievementsandawards
- Team Quarterly Target Achievement - 10/01/16 to 12/01/16
- Agency Person of the Year - Recognized by Idea Cellular
- Most Valuable Team Member - IndusInd Bank, Q1 2023-2024
Timeline
Product Marketing Manager - Credit Cards
IDFC FIRST Bank
01.2024 - Current
Assistant Manager – Marketing Services (RACC Products)
IndusInd Bank
09.2022 - Current
Account Manager - Digital
The Minimalist
11.2021 - 09.2022
Account Executive
BBDO India
07.2018 - 03.2021
Client Servicing Executive
P2GAMA Events
04.2017 - 07.2018
Media Marketing Associate
HT Media Ltd
09.2016 - 03.2017
PGDM (Marketing) - undefined
NMIMS Global Access, School for Continuing Education
B.A (Economics) - undefined
Mithibai College of Arts
H.S.C - undefined
Maharashtra State Board
S.S.C - undefined
Maharashtra State Board
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