Bhaskara Reddy
Manager-Business Finance
Summary
MBA in Finance with over 14 years of experience in Digital Media Business Finance and Operations. Proven expertise in managing business finance, receivables and payables, and financial planning for the organization. Demonstrated ability to enhance organizational effectiveness and achieve operational goals while adhering to cost, time, and quality parameters. Skilled in designing and implementing systems to promote financial discipline and improve overall organizational efficiency. Strong relationship management and negotiation skills, effectively liaising with publishers and vendors. Dynamic leader with a track record of executing management plans and reaching organizational objectives. Proficient in SAP, Oracle Business Suite, power BI and Zoho Books, Knox, Craft.
Results-driven management professional with proven ability to lead teams to success. Strong focus on team collaboration, operational efficiency, and achieving measurable outcomes. Adept at strategic planning, process improvement, and fostering culture of accountability and excellence. Known for adaptability and consistently meeting changing organizational needs.
Overview
15
15
years of professional experience
4018
4018
years of post-secondary education
Work History
Manager-Business Finance
Cheil India Pvt ltd
04.2014 - Current
- Company Overview: Samsung group.
- Managed client servicing for finance deliverables, including the approval of estimates and purchase orders in Gate and SAP.
- Led the closure of commercial contracts, established billing setups, and coordinated the collection process with client teams, ensuring alignment with MIS requirements and timelines.
- Conducted internal reporting on client-wise P&L, revenue reporting, and analysis of committed revenue numbers in relation to quarterly forecasts.
- Collaborated closely with sales and planning teams to ensure financial support aligns with overall business relationship management.
- Ensured effective receivable and payable management, responsible for processing debit and credit notes.
- Prepared and analyzed MIS reports to provide insights to CFOs on financial performance, including profitability, revenue sharing, and overhead control.
- Operated under strict SLAs, leading the team to adhere to agreed timelines.
- Maintained a month-on-month average of 95% timely billing of invoices to clients, exceeding a minimum SLA of 90%.
- Enforced strict follow-up procedures for overdue accounts receivable to maintain positive working capital.
- Worked closely with major creditors, including Google, Yahoo, Facebook, and Microsoft, to secure credit periods for clients in accordance with industry practices and client servicing needs.
- Managed agency volume deals and discount negotiations, ensuring timely closure and reconciling deals for client pass-back.
- Successfully facilitated third-party independent client audits conducted by KPMG and EY and Samsung group.
Sr. Executive
IBIBO Group Pvt Ltd
07.2011 - 04.2014
- Led the monthly account closure process and prepared comprehensive monthly reporting (MIS).
- Generated validated monthly figures based on data from the ad networking server (OpenX).
- Compiled internal reports for various games, including Rummy, Howzat, Tradus, Forest Story, and Goibibo.
- Developed purchase orders and vendor-wise payment sheets based on client reports.
- Mapped publisher invoices to purchase orders, attaching relevant internal reports for submission to the Accounts Payable team.
- Ensured compliance with internal policies and quality standards across various accounting subprocesses, including accounts receivable (A/R) and accounts payable (A/P).
- Managed timely payments to publishers and facilitated reconciliations.
- Assisted the Accounts Head in the preparation of the company budget.
- Collaborated with reporting team members to compile and deliver timely month-end information to senior management.
- Coordinated and managed fiscal closure activities and the finalization of accounts in accordance with accounting standards, including interactions with statutory auditors.
- Oversaw the internal audit function, collaborating with internal auditors and other departments as necessary.
- Addressed and resolved queries from publishers and clients effectively.
- Managed provisions for all business units while ensuring budget compliance.
- Handled receipt processing and invoice preparation as part of receivables management.
- Resolved disputes related to unpaid invoices efficiently.
- Reduced unidentified and unapplied cash through diligent research and reconciliation efforts.
- Coordinated with internal departments (Cash Application, Claims, Accounts Payable, Order Management, and Credit) to ensure timely resolution of issues, requests, and queries.
- Cultivated strong relationships with the sales team and publishers to foster collaboration.
- Presented financial data effectively for various presentations and reviews, ensuring clarity and impact.
- Approved new vendor accounts after thorough verification of documentation.
Trainee
ZUARI CEMENT LTD
01.2010 - 03.2010
- Conducted an in-depth analysis of the financial resources and operational reports of Zuari Cement.
- Analyzed the flow of funds, including inflows and outflows, to assess financial health.
- Evaluated working capital positions and identified changes in working capital requirements.
- Prepared detailed statements of sources and applications of funds.
- Studied various company departments to understand the interconnections between finance and other operational units.
Education
MBA - Finance and Marketing
JNT University
B.Com - Commerce and Computer Applications
S.V University
Skills
Financial Reporting
Timeline
Manager-Business Finance
Cheil India Pvt ltd
04.2014 - Current
Sr. Executive
IBIBO Group Pvt Ltd
07.2011 - 04.2014
Trainee
ZUARI CEMENT LTD
01.2010 - 03.2010
MBA - Finance and Marketing
JNT University
B.Com - Commerce and Computer Applications
S.V University
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