Bhavana Navalur
Visual Merchandiser
Gadag,KA
Summary
Dynamic visual merchandising professional with a proven track record in enhancing retail environments. Specializes in brand consistency, visual storytelling, and optimizing customer engagement to drive sales.
Overview
3
3
Languages
8
8
years of professional experience
Work History
Visual Merchandiser Executive
Chandukaka Saraf & Sons Private Limited
05.2026 - 08.2026
- Planned and executed visual merchandising strategies across retail stores to enhance product visibility and overall store aesthetics.
- Developed and maintained attractive jewellery displays, window displays, and in-store product presentations in line with brand guidelines.
- Coordinated store layouts, product placement, fixtures, signage, and promotional displays to maximize customer engagement.
- Executed seasonal, festive, promotional, and new-product display setups within defined timelines.
- Ensured consistent brand visual identity and merchandising standards across assigned retail outlets.
- Collaborated with store managers, sales teams, and marketing teams to implement merchandising initiatives and promotional campaigns.
- Conducted regular store visits and visual audits to identify gaps in product presentation and ensure compliance with VM standards.
- Optimized product zoning and display arrangements based on customer movement, product category, price range, and campaign priorities.
- Supported new store openings and store revamps through merchandise planning, display setup, and visual execution.
- Monitored competitor stores and market trends to identify new visual merchandising concepts and retail display opportunities.
- Maintained proper display hygiene, product alignment, lighting, props, signage, and fixture presentation to enhance the shopping experience.
- Coordinated with internal teams and vendors for VM materials, fixtures, props, branding elements, and display execution.
- Developed and executed visually appealing merchandise displays to enhance customer engagement.
- Collaborated with marketing teams to align visual strategies with promotional campaigns.
Visual Merchandiser
Reliance Retail Pvt. Limited
11.2018 - 04.2026
- Analyzed market trends to optimize merchandising strategies and increase sales potential.
- Developed engaging visual displays to enhance product visibility and customer experience.
- Collaborated with cross-functional teams to execute seasonal promotions and ensure brand consistency.
- Trained junior staff on effective visual merchandising techniques and best practices.
- Implemented layout changes based on customer feedback to improve flow and accessibility of merchandise.
- executed regular store audits to evaluate adherence to visual merchandising standards and guidelines.
- Curated thematic displays that align with marketing campaigns, boosting overall brand messaging effectiveness.
- Led initiatives to innovate visual presentation methods, resulting in enhanced customer engagement and retention.
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
- Monitored and replenished display inventory and restructured according to available stock.
- Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
- Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
- Increased customer traffic through effective window displays that showcased new products and promotions.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.
Education
Bachelor of Arts - Economics
Karnatak University
Gadag, India 04.2001 -
Skills
Visual merchandising
Visual merchandising concepts
Window displays
Product expertise
Fashion trend awareness
Product placement
Store layout
Seasonal merchandising
Display management
Display building
Display lighting strategies
In-store event promotion
Marketing prowess
Brand marketing
Brand consistency
Retail analytics
Customer experience
Guest engagement
Customer service
Cross-selling
Vendor management
Promotion strategies
Visual storytelling
Sales expertise
Merchandise flow
Space planning
Adobe creative suite
Window design
Mannequin styling
Product expertise
Brand consistency
Languages
English
Elementary (A2)
Hindi
Elementary (A2)
Kannada
Advanced (C1)
Timeline
Visual Merchandiser Executive
Chandukaka Saraf & Sons Private Limited
05.2026 - 08.2026
Visual Merchandiser
Reliance Retail Pvt. Limited
11.2018 - 04.2026
Bachelor of Arts - Economics
Karnatak University
04.2001 -