BHAVANA RAJU

IIndia Integrated Marketing Lead | 2023–Present

• Lead integrated marketing strategy and execution for the healthcare business in India, translating global marketing priorities into locally relevant campaigns aligned with business objectives and market opportunities.
• Develop and execute integrated campaigns across digital, social media, search, email, webinars, events, field marketing, and e-commerce to generate demand, strengthen customer engagement and support business growth.
• Drive demand generation initiatives, including audience targeting, campaign planning, lead nurturing, marketing automation and marketing-to-sales alignment.
• Partner with Sales, Product Management, global marketing teams, distributors, and channel partners to align marketing programs with commercial priorities and customer needs.
• Lead digital education and professional engagement initiatives for healthcare professionals, including online learning platforms, certification programs and structured learning journeys.
• Drive national-level healthcare engagement programs collaborating with industry bodies and healthcare stakeholders.
• Manage agency partnerships, campaign budgets, digital assets, and cross-functional execution to improve marketing effectiveness and campaign performance.
• Drive e-commerce growth for healthcare business in India, leading marketplace marketing strategy, advertising, merchandising, product content optimisation, channel partner coordination, and performance measurement to strengthen online visibility, improve conversion, and accelerate sales growth.

• Managed product marketing and go-to-market initiatives for the Littmann stethoscope business in India, translating product positioning and value propositions into localised marketing campaigns.
• Led the India launch of the Littmann CORE Digital Stethoscope portfolio, developing integrated marketing initiatives to communicate product differentiation, build awareness and support customer adoption.
• Developed product communications, digital content, campaign assets, and customer education initiatives to strengthen product understanding and engagement.
• Drove e-commerce marketing initiatives across marketplace advertising, product merchandising, and digital channel activation to support business growth.
• Collaborated with Sales, channel partners, and global stakeholders to align product launches and marketing activities with business objectives.
• Contributed to business growth through product-focused marketing programs and digital-led customer engagement.

• Executed digital marketing initiatives for the Medical solutions business, supporting brand awareness, customer engagement, and online demand generation.
• Established and developed the Littmann e-commerce channel in India, helping expand the brand’s digital presence and contributing to significant business growth.
• Planned and executed digital campaigns across search, social media, website content, and other online channels to reach relevant customer segments.
• Supported digital content development, campaign execution, performance tracking, and optimisation to improve marketing effectiveness.
• Collaborated with internal stakeholders and external partners to translate marketing objectives into digital campaigns and customer-facing communications.

• Developed marketing and business development initiatives to drive new customer acquisition and existing account growth.
• Increased sales by more than 50% through targeted customer engagement, inside sales support, and structured business development activities.

• Developed brand positioning, identity, and communication guidelines for lifestyle-based mobile applications.
• Planned and executed advertising and social media campaigns to drive brand awareness, app downloads, and user engagement.
• Achieved 30,000 app downloads within two months of launch in 2013 through targeted digital marketing initiatives.