Rajeswari Raja
Coimbatore,TN
Summary
Dynamic Marketing Technologist with over 9 years of experience in marketing automation, specializing in Oracle Eloqua and Salesforce Marketing Cloud. Proven ability to enhance operational efficiency through innovative solutions, including seamless integrations and optimized automation workflows. I excel in collaborating with cross-functional teams to enable execution of end-to-end complex outbound marketing campaigns.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Engineering Lead
Persistent Systems
Bangalore, KA (Remote)
01.2022 - Current
- Provides expert guidance and best practices for the GTM team as an Eloqua Subject Matter Expert (SME), and troubleshoots the arising issues ensuring optimal utilization of the marketing tool’s capabilities.
- Implemented a Purge service utilizing Eloqua’s de-duplication rule, significantly improving efficiency by 80% compared to traditional API methods.
- Successfully migrated between SFDC orgs without any data loss and achieved higher 20% sales alignment with the new org. Prepared the migration plan, test cases, QA, and validation by aligning with sales team.
- Collaborated with the IT team to implement BIMI and Apple Business Connect features for organizational domains, enhancing brand recognition and improving email deliverability rates by 10%.
- Engineered integrations using Eloqua’s APIs to capture user consent for SMS while developing a Webhook application that synchronizes user preferences to third-party systems and maintaining data consistency.
- Improved email open rates by 40% and click-through rates by 35% through A/B testing and targeted segmentation strategies, leveraging advanced Gen AI features of Oracle Eloqua
- Diagnosed and resolved defects within CRM systems, including the SFDC connector, directly contributing to a 25% increase in lead generation efficiency.
- Conceptualized and designed programs and campaigns to support lead generation across multiple end systems in Subscriber and Lead Lifecycle Management, leveraging the extensive capabilities of Eloqua applications
- Developed end-to-end campaigns, comprehensive ad-hoc reports on campaign and email performance metrics utilizing Eloqua Insights analytical tools
- Utilized expertise in Salesforce Marketing Cloud (SFMC) for creating data journeys, extending data structures, and developing emails and associated assets
- Executed a variety of fundamental features in Braze, including attribute purification, user data extraction, targeted audience segmentation, and managing user governance
Senior Project Engineer
Wipro Limited
Coimbatore, TamilNadu
10.2019 - 01.2022
- Managed various aspects of SFMC including Data Extensions, Journey Builder, Automation Studio, and Email Studio, providing technical support and troubleshooting services.
- Led the successful migration and optimization of 40% of regional data from Eloqua to SFMC, enhancing operational efficiency
- Acted as the primary point of contact for all Eloqua-related inquiries, leading a team of three members
- Ensured the optimal availability of the SFMC system and maximized email deliverability through rigorous management and oversight.
- Streamlined and optimized a range of Automations ensuring proper functionality and rapid debugging when issues arose
Project Engineer
Wipro Limited
Kochi, Kerala
08.2016 - 10.2019
- Leveraged programming skills to support .NET services, facilitating seamless integration and interface development with Eloqua B2B and B2C platforms
- Identified and optimized manual processes through the development of C# scripts, significantly increasing efficiency and productivity which reduced manual efforts by 30%.
- Demonstrated robust expertise in automation and programming, enhancing workflow efficiency and minimizing dependency on manual processes
- Monitored and stayed current with new Eloqua release features to ensure ongoing improvement and innovation in project execution
Project Engineer
Wipro Limited
Kochi, Kerala
08.2015 - 08.2016
- Provided Perl-based web page support utilizing Shell and Perl scripting in conjunction with Unix commands
- Managed data content by performing regular data feeds, data extraction, and filtration, along with input and output to various systems and database updates.
- Tracked support tickets using the ServiceNow SNOW tool, ensuring that all tickets were resolved within the service level agreement SLA
Education
BE - Computer Science and Engineering
KSRCT
Namakkal, India04-2015
Skills
- Marketing Automation: Oracle Eloqua, Salesforce Marketing Cloud
- CRM and Databases: Salesforce, SQL
- Oracle Eloqua: E2E Implementations, Campaign Management, Form, API and CRM Integrations, Branding and deliverability, Custom Data Objects, Lead scoring and Nurturing, HTML, B2B and B2C marketing, Data management, SMS marketing, Salesforce CRM Integration
- Salesforce Marketing Cloud: Data Extensions, Journey Builder, Automation Studio, Email Studio, REST API, Javascript, B2C marketing
Certification
- Salesforce Certified SalesForce Marketing Cloud Email Specialist (Credential ID - 4630901)
- Salesforce Certified SalesForce Marketing Cloud Administrator (Credential ID - 3883525)
ACCOMPLISHMENTS
- BRAVO – Individual Awards - Received BRAVO Individual Awards in December 2024 and August 2022 for exceptional performance and contributions
- STAR OF THE MONTH - Recognized as STAR OF THE MONTH in September 2017 for outstanding contributions
- DIGITAL EVANGELIST - Awarded DIGITAL EVANGELIST in November 2018 for leading innovative initiatives
Timeline
Engineering Lead
Persistent Systems
01.2022 - Current
Senior Project Engineer
Wipro Limited
10.2019 - 01.2022
Project Engineer
Wipro Limited
08.2016 - 10.2019
Project Engineer
Wipro Limited
08.2015 - 08.2016
BE - Computer Science and Engineering
KSRCT