Bhavika Attray
Delhi
Overview
1
1
Certification
5
5
years of professional experience
Work History
Account Manager (US Marketplace)
Amazon
BENGALURU
04.2025 - Current
- Managed a $180M portfolio of strategic enterprise vendor accounts in the Amazon North America Marketplace, driving annual portfolio growth to $250M (38.9% YoY, +$70M) through operational excellence, Joint Business Plans (JBPs), selection expansion, category research and strategic merchandising activities.
- Served as the Beauty Category Subject Matter Expert (SME) for the Amazon North America Marketplace to drive $60MM of additional revenue for the managed cohort partnering with Vendor Managers and Category Leaders to drive category initiatives, highlighting business insights, best practices, and key program updates to drive vendor growth.
- Acted as the Save & Subscribe (SnS) SME, leading program adoption, resolving complex operational issues, and advising vendors on subscription growth strategies to improve customer retention and recurring revenue.
- Planned and executed $40M in annual Deal Revenue across all managed vendor accounts by analyzing funding strategies and profitability to maximize promotional ROI. Improved vendor profitability by recommending and implementing initiatives such as virtual multipacks, profitability optimization, and other margin-enhancing strategies while balancing revenue growth and operational goals.
- Collaborated with cross-functional teams across Retail, Finance, Supply Chain, and Technical Support to resolve complex operational and technical issues, ensuring seamless vendor experience and business continuity.
Summer intern
TATA Motors Limited
04.2024 - 06.2024
- Developing a comprehensive plan to boost Tata Motors' Net Promoter Score in MCV segment through competitive analysis
- Collaborated with market research team to design surveys measuring key performance metrics and establish a research plan
- Executed in-person surveys with 50+ key customers in Delhi NCR, collecting insights on Tata Motors' MCV models and competitors
- Performed quantitative & qualitative analysis of survey responses to identify trends & key challenges for Tata Motors MCV trucks
- Developed targeted recommendations to tackle identified trends and challenges, aiming to enhance net promoter score by 5-8%
Marketing intern
Sahara Placements
Panipat
03.2021 - 05.2021
- Managed social media platforms, tripling content sharing, expanding reach by 30x, & increasing user engagement by 10x
- Developed and executed SEO strategies, resulting in a 80% increase in organic traffic and a 40% rise in search engine rankings
- Onboarded 60+ new customers by handling inquiries, contributing to monthly revenue increase of 2-3%
Education
Master of Business Administration - General Management
IIM Kashipur
04-2025
BBA -
MAIMS
06-2022
CBSE 12th - Commerce
Mount Abu Public School
03-2019
CBSE 10th -
Mount Abu Public School
03-2017
Skills
- Digital Marketing
- Data analysis
- Customer relationship management
- Brand management
- Strategic Decision-Making
- Team collaboration
- Market research
- Negotiation tactics
Certification
- Marketing & Business Strategy Course, Udemy, 2023
- Product Management Course, Great Learning, 2023
- Lean Six Sigma Green Belt Certification, Grand Thornton, 2023
- Fundamentals of Digital Marketing, Google Digital Unlocked, 2023
Positions Of Responsibility
- Executive Member, Cultural Committee, IIM Kashipur, 08/23, 03/25, Organized 30+ cultural events, festivals and intra-college competitions, engaging a batch of 900+ students in each event, Designed social media campaigns and visual content for official and unofficial communication channels of cultural committee, Successfully managed finances and liaison between multiple stakeholders for seamless execution and planning of 30+ events
- Club Secretary, Rotaract Club, Rotaract District 3012, 06/21, 06/22, Prepared and submitted monthly reports of all the events conducted by various avenues to the Rotaract district organisation, Provided assistance and guidance to directors in the successful execution of 52+ different events across various avenues, Planned monthly calendars to facilitate seamless event execution while concurrently allocating teams for each event
Projects
- E-commerce, IIM Kashipur, 07/24, 08/24, Developed a business proposal for an e-commerce platform facilitating artisan-to-consumer sales of sustainable apparel
- Strategy, IIM Kashipur, 02/24, 03/24, Conducted comprehensive industry analysis for HUL in the consumer goods sector using Porter's five framework
Timeline
Account Manager (US Marketplace)
Amazon
04.2025 - Current
Summer intern
TATA Motors Limited
04.2024 - 06.2024
Marketing intern
Sahara Placements
03.2021 - 05.2021
Master of Business Administration - General Management
IIM Kashipur
BBA -
MAIMS
CBSE 12th - Commerce
Mount Abu Public School
CBSE 10th -
Mount Abu Public School