Bhavna Goyal
Bathinda
Summary
I am an Assistant Manager – Performance Marketing with hands-on experience managing end-to-end digital campaigns for multiple clients and schools. I specialize in Google Ads, Meta Ads, and social media advertising, from strategy and creative development to campaign optimization and performance analysis. Skilled in client management, lead generation, and ROI-focused marketing, I excel at delivering measurable results while coordinating with cross-functional teams to execute high-performing campaigns.
Overview
4
4
years of professional experience
2
2
Certification
Work History
Assistant Manager – Performance Marketing
High1 Digital
Bathinda, Punjab
04.2024 - Current
- Managed end-to-end digital campaigns for multiple schools/clients, including planning, execution, and optimization across Google Ads, Meta Ads, and social platforms.
- Served as primary client contact, providing performance updates, reports, and strategic recommendations to drive results.
- Created graphics, ad copies, and campaign creatives in coordination with the design team to ensure timely delivery.
- Monitored key metrics (ROAS, CTR, CPC, conversions) and optimized campaigns to maximize ROI and lead generation.
- Successfully handled multiple client accounts simultaneously, improving client retention and engagement.
Office Administrator
Gurukul Infosystems
Bathinda
01.2024 - 04.2024
- Managed daily office operations, student registrations, fee collection, and class coordination for a local computer training center.
- Handled basic record-keeping and provided front-desk support.
Technical Support Associate
EClerx (Comcast Process)
Chandigarh
08.2023 - 12.2023
- Resolved customer inquiries through effective communication and technical troubleshooting.
- Assisted customers in navigating software and hardware issues with confidence.
- Documented support interactions accurately in internal ticketing systems.
- Collaborated with team members to share knowledge and improve service quality.
- Conducted follow-up calls to ensure customer satisfaction and issue resolution.
Quality Analyst (Microbiologist)
Gavya Milk Specialities Pvt Ltd
Thamangarh
02.2022 - 06.2023
- Analyzed quality data to identify trends and improve product quality.
- Conducted regular inspections of production processes and equipment.
- Collaborated with teams to develop and implement quality assurance procedures.
- Documented findings from quality tests and audits for compliance reports.
- Assisted in training staff on quality standards and best practices.
Education
Bachelor of Technology - Food Science
Guru Nanak Dev University
Amritsar07-2020
Skills
Content writing and editing
- Research and quality control
- Digital marketing support
- MS Office (Word, Excel, PowerPoint)
- Communication and team management
Sales monitoring
Customer relations
Customer relationship management (CRM)
Multitasking and organization
Financial management
Certification
- Introduction to Data Analytics — Meta, Coursera (2025)
- Project Manage Your Life: How to Use PM Methodologies to Organize Anything — LinkedIn Learning (2025)
Languages
Punjabi
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
References
References available upon request.
Timeline
Assistant Manager – Performance Marketing
High1 Digital
04.2024 - Current
Office Administrator
Gurukul Infosystems
01.2024 - 04.2024
Technical Support Associate
EClerx (Comcast Process)
08.2023 - 12.2023
Quality Analyst (Microbiologist)
Gavya Milk Specialities Pvt Ltd
02.2022 - 06.2023
Bachelor of Technology - Food Science
Guru Nanak Dev University
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