Bhawna Kapoor

KEY CLIENTS: Google, MasterCard

• To curate and produce digital and hybrid events from conceptualization, producing and post producing content.
• To develop interesting merchandise ideas for their teams and executing them with multiple vendors.
• Effective communication while clearly defining project/ Campaign objectives with client
• Provide support and act as liaison between various departments in organisation from concept, visualization and operations.
• Led development of visual messages from conceptualization to finalization of project such as. pitch decks, campaign assets, merchandise and events.
• Vendor Management from negotiations to deliveries.

KEY PROJECTS

• Story-a-thon 2020 by Read Along end to end Campaign Management
• MasterCard Priceless Experience collaboration with Neeta Lulla and ASAL.
• Google end of year virtual offsite for different teams

Key Clients: Taiwan Excellence, Sanofi Pharmaceuticals

• Managing IEP (Image Enhancement Program) for Taiwan Government and act as a brand custodian for them for India division.
• Increase the market share for Taiwan Excellence by 12 % in the Indian market via providing more reach through social media channels
• Led development of visual messages from conceptualization to finalization of marketing collaterals such as reports, through-the-line digital assets, press release and events
• Collaborate with various departments for projects
• Prepare Post Event Report and evaluate campaign results
• Successful executed various sponsorships for brands (College Tie-ups, Tie up with Mumbai Indians etc.)
• Vendor Management with marketing agencies from negotiations to execution
• KOL Management for campaigns and events
• Provide necessary assistance to Marketing Manager in all activities pertaining to brand building.
• Support Marketing Manager to introduce new products in market
• Artist tie-ups for event

KEY ARTIST: Saina Nehwal

• Worked on marketing and operations of Vijender Singh Championship Fight Night and Rajasthan Rumbles
• Executed day to day operations of Saina Nehwal and Vijender Singh
• Creating customised ideas and concepts for brand to integrate with film
• Liaison association between production house and brand

• Worked on the promotional Events of the film “FEVER”
• Executed the day to day operations of all exclusive artists i.e. Arbaaz Khan, Rajeev Khandelwal, Vatsal Sheth, Ishita Dutta and Nikita Dutta.
• Commercials negotiations and contracts closure for all the exclusive artist
• Responsible for making profile decks of exclusive and fresh talent
• Streamline the process between non-exclusive artiste and client for smooth functioning of events, endorsement and appearances
• Coordinated with production houses for the casting of their upcoming projects
• Coordinated different non- exclusive projects “Chhote Miyan Dhakkad” for Sohail Khan, Vanitha Awards for “ Radhika Apte and Amy Jackson”