Binata Sen
Sr Account Executive
Gurgaon
Summary
Dedicated and responsible Senior Account Executive with experience in achieving tangible results and cross-team collaboration, passionate about delivering . outstanding quality and service. Proactive and excited to partner with like minded individuals to achieve goals.
Have experience in handling social media,ORM, performance marketing, SEO, website maintenance and advocacy programs of clients from B2B and B2C industries
Overview
4
4
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Senior Account Executive
Mirum Agency
Gurgaon, HR
05.2023 - Current
- Effectively communicated with clients on social creatives, ensuring alignment with brand goals and building trust-based relationships
- Oversaw the creation and management of a thorough social media calendar, optimizing content scheduling for brand messaging and seasonal trends
- Led ideation for impactful social media lead campaigns, utilizing market insights for compelling concepts and executing end-to-end campaigns with high engagement
- Planned and executed media lead campaigns across various channels to maximize brand visibility and reach
- Collaborated with internal teams to align strategies and ensure cohesive brand representation
- Generated detailed reports on campaign performance metrics, offering valuable insights to clients and internal stakeholders.
Senior Account Executive
Adglobal 360
Gurgaon, HR
05.2021 - 05.2023
- Used effective communication and interpersonal skills to promote long- lasting client relationships
- Contacted customers to follow up on sales and service
- Made insightful recommendations for new product extensions or enhancements
- Tracked sales and customer information, producing reports for upper management
- Worked with prospective customers to align needs with appropriate deliverables
- Established budgets for specific projects and teams and controlled costs
- Met budget targets through responsible planning and resource allocation.
Marketing Trainee
Ei Samay, The Times Group
Kolkata
10.2019 - 11.2019
- Quantitative and comparative research for the Ei Samay Newspaper along with other two regional newspapers( Anandabazar Patrika and Bartaman)
- Qualitative research for the Newspaper
- Understanding competitor business model and strategizing accordingly.
Education
PGDM - Digital Marketing
IILM Graduate School of Management
07.2019 - 05.2021
Bachelor of Science - Economics
Calcutta University
05.2014 - 04.2017
Higher Secondary and - undefined
Bidya Bharati Girls' High Schools
Skills
Digital marketing
GoogleWorkspace
Communication skills
Social media marketing
Media activation
Influencer outreach and management
Objection handling
Account oversight
Customer relations
Business development
Operations coordination
Relationship management
Customer presentations
Account servicing
Product knowledge
Google Ads Manager
Google Analytics
Facebook Ads Manager
Sprinklr
LinkedIn Ads
Website Development
Timeline
Senior Account Executive
Mirum Agency
05.2023 - Current
Senior Account Executive
Adglobal 360
05.2021 - 05.2023
Marketing Trainee
Ei Samay, The Times Group
10.2019 - 11.2019
PGDM - Digital Marketing
IILM Graduate School of Management
07.2019 - 05.2021
Bachelor of Science - Economics
Calcutta University
05.2014 - 04.2017
Higher Secondary and - undefined
Bidya Bharati Girls' High Schools