Biswananda Samal

• Category Management - Leading the overall Sports and Fitness Category with end-to-end ownership from sourcing to product launch.
• Enabled faster market entry through streamlined NPD processes.
• Managed vendors efficiently, ensuring seamless operations.
• Stakeholder Management: Planning, Catalog, Marketing, Warehouse.
• P&L management.
• Outlined comprehensive brand roadmap driving growth initiatives.
• Wide Space Mapping.
• Evaluated potential risks and developed mitigation strategies.
• Oversaw project workflows.
• Analyzed sales data to identify trends and adjust strategies accordingly.
• Implemented quality control measures to uphold company standards.
• Collaborated with management on developing strategic plans for achieving business goals.
• Negotiated contracts with vendors to secure favorable terms and pricing.
• Managed customer service inquiries and complaints in a timely manner.
• Achievement:

Launched 160 SKUs in fitness accessories within a year , generating revenue of 1.1 Cr per month, and projected revenue of 30 Cr for next year.

Maintained returns at less than 3%.

• Sourcing Alternate Vendors: Identify alternate sourcing options and duplicate the existing product portfolio in the Gym & Fitness category with alternate vendors.
• NPD: Was responsible for launching new products in a new category (Home & Kitchen) with a positive gross margin.
• Contract Negotiation: Negotiate and improve overall payment terms of the supplier panel.
• Project management: Keep track of weekly deliverables, and coordinate with different stakeholders to ensure the timely implementation of the project.

Achievement:

• Launched 112 products within 6 months in the Home & Kitchen category, generating a revenue of 6.5 Cr per year.
• Achieved savings of Rs3 lakhs monthly, equivalent to 8% savings from alternate sourcing of 40 SKUs at a portfolio level of Rs 4.5 crore per year.
• Reduced returns from 18% to 11% within a year.

• Vendor Identification: To Map and Set up the Strategic Supplier Base in General Merchandise Category
• Project Management: Create Retro plannings for each project based on different priority level and work closely with each stakeholders like Category, Quality, Finance, Legal, Marketing & Merchandising team to ensure project timelines
• Risk Assessment : Identify critical roadblocks and anticipate risk at different stages of project cycle
• Costing & Contract Negotiation: Work on cost breakdown models with supplier to have a sustainable pricing
• Negotiate Contracts with core & commodity vendors
• Vendor Management: Manage day to day activities like invoicing mapping,supply planning.contract amendments and production planning & disputes etc

Achievement:

• Highest Rated Performer for the year 2021-2022.
• Successfully launched private brands in baby gear, bicycles, and home cleaning products, with a total of 45 SKUs generating revenues of 20 Cr per year.

• SOURCING: To explore new competitive Suppliers for Electronics Products
• QUALITY: Ensure product quality as per technical guidelines, analyze rejection data, formulate quality assurance systems and improving product quality by implementing the control points at different levels
• AVAILABILITY: Make my products available at the right time and at the best cost through right planning
• PURCHASE: Develop overall performances of my panel, Work on Industrial Costing to have Sustainable pricing

Achievements :

• Awarded with Best Process Growth in 2016
• Developed over 50 models in sports electronics and fitness accessories, contributing a revenue of around INR 55 crore per year.

• Incoming Quality Check for new instruments and monitor the quality process control
• Erection & Alignment of various electrical & electronics control equipment and process monitoring
• Installation and Maintenance activities of measuring instruments like Temperature, Pressure, Flow and Level Measuring Instruments
• Planning of manpower and material , consumable arrangements, safety coordination