Botchu Mahesh Reddy

• Managed business operations for vegetable crop portfolios across Guntur , Prakasham and Nellore districts.
• Drove market development initiatives and launched new hybrid varieties successfully.
• Led and mentored Market Development Officers to achieve targets and foster territory growth.
• Established strong relationships with distributors, retailers, and farmers to enhance market penetration.
• Monitored collections to ensure timely payments, maintaining operational efficiency.
• Introduced and scaled multiple new hybrid products in Prakasham, Nellore, and Guntur regions.
• Consistently achieved and exceeded sales targets in designated territories.
• Conducted market analysis to identify new business opportunities and inform sales strategies.

Key Achievements

Scaled the vegetable portfolio business from INR 1.9 Cr to INR 11.3 Cr in Prakasam and Nellore districts through strategic market development and effective team leadership.
Awarded ‘Best Campaign Manager – Hot Pepper’ for three consecutive seasons in the Andhra Pradesh region, recognizing excellence in brand promotion and execution.
Successfully boosted hot pepper seed sales from 150 kg to 1,500 kg, demonstrating strong product positioning and demand generation in key markets.

• Established and managed distributor accounts to expand market presence in vegetable seeds.
• Oversaw trial plots for key crops, including tomato, bitter gourd, and watermelon.
• Developed and executed market strategies that drove sales and built a strong customer base.
• Strengthened business relationships with new clients to support ongoing growth.
• Monitored trial plot performance to enhance product recommendations.

Key Achievements

• Established a new headquarters from scratch by identifying and onboarding a strong network of distributors and retailers, laying a solid foundation for long-term business growth.
Spearheaded market penetration and delivered impressive vegetable seed sales in bitter gourd, maize, tomato, and watermelon through effective channel development and farmer engagement.

• Collected market information from retailers, farmers, and stakeholders in agricultural input sector.
• Conducted field visits to analyze demand trends and pricing strategies for agri-inputs.
• Strengthened relationships with farmers and retailers to enhance sales performance.
• Assisted in sales and promotion of cotton, maize, and paddy seeds to expand market reach.

• Achieved monthly sales targets through effective engagement with farmers and retailers.
• Conducted targeted business drives for mango and citrus crop promotions.
• Provided technical guidance to farmers on proper micronutrient application to enhance yield.
• Developed innovative sales promotion strategies to improve organizational effectiveness.