Brajesh Kumar

My aspiration is to pursue an academic career which balances the requirements of research, teaching and leadership. To build a challenging career by undertaking challenging tasks and work hard to bring in success and enhance the reputation of the organization I work for.

Brajesh Kumar is a Senior Research Scholar in Marketing at ICFAI Business School, Hyderabad, India. His research primarily focuses on sustainability, tourism marketing, eco-friendly behavior, community-based tourism, rural tourism, and agritourism. He has made significant contributions to academic discourse in these areas, aiming to bridge the gap between tourism practices and sustainable development, with a particular emphasis on rural settings. Before embarking on his academic journey, Brajesh gained five years of corporate experience in the tourism sector with ITC. This role allowed him to develop a deep understanding of the industry's dynamics, which he now integrates into his research to combine practical insights with academic theory. Brajesh has actively engaged with the international academic community, presenting his research on tourism and sustainability at two prestigious international conferences held at IBS Hyderabad and IBS Kolkata. These experiences have further enriched his academic pursuits and established him as a respected contributor in his field. Recently, Brajesh successfully submitted his PhD thesis and is currently awaiting his final thesis defense. His unique combination of corporate experience and academic expertise makes him a valuable asset to the fields of marketing and sustainable tourism.

• Improving Tourist Interaction and Satisfaction via Immersive Technologies: Examining Present Developments and Future Possibilities, Kumar, B., Gautam, V., Yadav, J., Sharma, R., 2025, Tourist Studies
• Destination Ladakh: Unlocking Brand Equity through Gamification and User-Generated Content., Kumar, B., Dutta Abhishek, 2025, Journal of Hospitality and Tourism Technology
• Identification of Fake News on Social Media based on linguistic leakages., Kumar, B., Ranjan, P., Jan, N. A., Subramani, A. K., 2025, Journal of Hospitality and Tourism Technology

• SPSS for statistical analysis in business research., Lecture Hall Complex, School of Management, Pondicherry University, Pondicherry, 11/24/23 - 11/27/23
• 5 days online international faculty development program on 'Applied statistical analysis using SPSS for research and academic writing: enhancing research impact'., INTI International University & Colleges Malaysia, 10/14/24 - 10/18/24

• Worked as a field investigator for foreign tourists.
• Got scholarship in all four semesters being top ten student of class during MBA.
• Elected Chief Secretary of 'KAMBAN'- Boy's Hostel at Pondicherry Central University.
• Elected Mr. Fresher on Fresher’s Day at Pondicherry Central University.
• Coordinator of Quiz competition during World Tourism Day at Pondicherry Central University.
• Coordinator of Alumni committee and decoration committee during 'Akansha' (Department Alumni Meet, Pondicherry Central University).
• Participated in 'TELOS 2012-the ultimate aim' (online technical festival of 'my wbut.com').
• Participated in KSHITIJ 2011 (The techno management fest IIT, Kharagpur).
• Got 3rd Prize in 'War of Robo' at ISM Dhanbad.

• Actively participated and contributed to the NAAC accreditation work for the college.
• Coordinated and managed activities for NIU conferences, ensuring smooth execution of all events.
• Actively participated in IBS conferences in Marketing and Strategy annually from 2021 to 2025.
• Performed examination duties every semester for MBA exams, ensuring adherence to examination protocols.

• Date of Birth: 12/03/91
• Nationality: Indian
• Marital Status: Single

• Identification of fake news on social media based on linguistic linkages., ICFAI Business School, Hyderabad, 03/21/25 - 03/22/25
• Evaluation of tourist preferences for tourist destination: a case of Mumbai., ICFAI Business School, Kolkata, 04/05/24 - 04/06/24
• Improve tourist interaction and satisfaction via immersive technology., ICFAI Business School, Hyderabad, 03/15/24 - 03/16/24

cooking , social work, traevliing and exploring new things