Bristlin Vivitha
Chennai
Summary
Results-driven B2B Marketing Ops & CRM Specialist with over 7 years of experience in managing lead pipelines and executing multi-market email and content campaigns. Expertise in CRM optimization, workflow automation, and SEO content creation, with a focus on enhancing engagement through data-driven strategies. Delivers impactful performance reporting on key marketing metrics.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Intern - Marketing
JOOR
07.2025 - 12.2025
- Executed email marketing campaigns, enhancing audience engagement through targeted newsletters, webinar invites, and product updates.
- Created email assets (visuals, banners, CTA blocks) and collaborated with design, ensuring brand consistency across all marketing materials.
- Developed pop-up CTAs, landing pages, and UTM trackable links and other conversion-focused web assets for campaign and track post campaign performance.
- Supported website SEO through updating blog pages, keyword optimization, setting up gated and non-gated landing page in hubspot and providing content for landing pages and social media.
- Analyzed campaign data to provide actionable insights, contributing to improved marketing performance and strategy adjustments.
- Reported weekly on GA4 data, conversions, MQLs, opportunities, and won deals.
Intern - Marketing and Ecommerce
Adeeva.ai
02.2025 - 06.2025
- Developed and executed email campaigns newsletters, and follow-up communications, resulting in a 20% increase in customer engagement.
- Managed email campaigns and automated workflows, tracking lead conversion rates and implementing strategies to improve ROI.
- Assisted with customer segmentation to create targeted email campaigns for various events, enhancing relevance for recipients.
- Tracked website traffic, conversions, and performance metrics to inform marketing strategies and optimize performance.
- Oversaw lead pipeline processes from sourcing to management, ensuring effective handling of leads throughout the sales funnel.
- Creating SEO content and updating inventory.
- Tracking KPIs (click, open, CTR and conversion rate).
- Implemented CRM hygiene processes, reducing duplicate records by 30% and improving lead accuracy.
- Provided training and support to staff on CRM usage, ensuring proper utilization of tools and features.
Manager - Account Governance & CRM ( Revops)
Freshworks Inc
2023 - 2023
- Drove yearly Rules of Engagement for sales (Hunting & Farming) in CRM; analyzed and updated data per sales operating protocols.
- Integrated Leadspace ( CDP) data to implement Total Addressable Market (TAM) strategy in CRM; and managed 1M+ company records.
- Partnered with the MDM team to build and integrate a CDP with Freshsales, enhancing data unification and segmentation.
- Contributed to CRM transformation projects, introducing enhanced features and improving usability.
- Maintained alignment of CRM data with sales leadership requirements, driving accuracy and relevance in key decision-making datasets.
CRM enhancements - Manager
Freshworks Inc
2021 - 2023
- Executed CRM automation projects with IT, improving sales process efficiency and ensuring seamless product integration.
- Collaborated with business and IT teams to deliver key initiatives, monitoring project progress and outcomes throughout.
- Conducted UAT testing in sandbox environments to validate configurations prior to production rollout.
- Maintained comprehensive documentation in Confluence, including test cases and process flows.
- Established and led account governance team of 8, streamlining roles and workflows to enhance data integrity, resulting in 60% improvement in data accuracy within accounts module.
Lead, Marketing Operations
Freshworks Inc
Chennai
2019 - 2020
- Defined team-level OKRs and KPIs, aligning daily targets with lead flow to ensure data accuracy and consistent target achievement.
- Led the integration of Openprise with
Freshsales CRM, automating routing for 3,000+ leads/day and optimizing API usage within
allocated limits. - Designed and deployed end-to-end lead management workflows based
on business requirements, improving operational efficiency. - Built custom dashboards
using Freshsales and Excel/PowerBi to provide real-time visibility into performance for
senior leadership. - Conducted CRM training sessions and provided ongoing support,
driving tool adoption and process compliance across teams.
Senior Market Research Analyst
Freshworks Inc
Chennai
2014 - 2018
- Partnered with sales and product teams to align market insights with GTM
- Conducted in-depth research using Sales Navigator, Crunchbase, ZoomInfo, and G2 crowd to identify target audiences and trends, leading to a 35% increase in qualified leads.
- Designed and implemented lead qualification frameworks. Transformed insights into actionable targeting strategies, improving campaign ROI and sales efficiency.
- Executed strategic initiatives to enhance project alignment.
- Used PowerBI, Excel, and CRM dashboards to track lead performance and report on key KPIs.
Education
Master of Science - Marketing (Luxury business Management)
SKEMA BUSINESS SCHOOL
France07-2025
Bachelor of Engineering - IT
VINAYAKA MISSION UNIVERSITY
Chennai03-2013
Skills
- Stakeholder Management
- Power BI
- CANVA
- Brevo
- AI image generation Gemini
- MS Office
- Salesforce
- SEO
- Klaviyo
- Hubspot
Certification
Hubspot Marketing Hub Software, 742f5b58179c4b1796124f800dc4c74c, 12/31/24
Languages Spoken
English
Proficient (C2)
C2
Tamil
Native
Native
French
Beginner
A1
Accomplishments
BOND 007 EMMY AWARD, For taking smart risks and delivering remarkable results
Timeline
Intern - Marketing
JOOR
07.2025 - 12.2025
Intern - Marketing and Ecommerce
Adeeva.ai
02.2025 - 06.2025
Manager - Account Governance & CRM ( Revops)
Freshworks Inc
2023 - 2023
CRM enhancements - Manager
Freshworks Inc
2021 - 2023
Lead, Marketing Operations
Freshworks Inc
2019 - 2020
Senior Market Research Analyst
Freshworks Inc
2014 - 2018
Master of Science - Marketing (Luxury business Management)
SKEMA BUSINESS SCHOOL
Bachelor of Engineering - IT
VINAYAKA MISSION UNIVERSITY