Open To Work
SUMIT SRIVASTAVA
TapClicks
Pune
Work Preference
Desired Job Title
Sr. Data Visualization ExpertSr. Digital Marketing SpecialistSEO Team LeadAssistant ManagerSEO SpecialistWork Type
Full TimeLocation Preference
RemoteImportant To Me
Career advancementFlexible work hoursWork from home optionSummary
Results-oriented Data Analytics professional with over 14 years of experience in digital marketing, performance marketing, web analytics and data visualization.
Proven expertise in transforming complex datasets into actionable business insights through interactive dashboards, KPI reporting and data-driven decision-making. Proficient in Microsoft Excel, SQL, Power BI, Google Analytics, and AI-powered analytics tools to measure performance.
5
Certification
14
Years of experience
Work History
Sr. Data Visualization Expert
2 Years 1 Month- Transform client data into clear business intelligence solutions by developing customized marketing dashboards.
- Involved in Extraction, Transformation, and Loading (ETL) of data from multiple marketing, advertising, and analytics platforms to ensure accurate and reliable reporting across dashboards.
- Implemented AI-driven widget creation process and AI executive summaries for all clients.
Sr. Digital Marketing Specialist
3 Years 8 Months- Enhancing site functionality and increased customer engagement metrics by 40%.
Assistant Manager
7 Months- Led a team of 5 digital marketers, providing guidance, mentorship, and support to ensure the successful execution of all marketing campaigns.
- Optimised website content, including meta tags, header tags, and page titles, to improve search engine rankings.
- Ecommerce
SEO Team Lead
1 Year 1 Month- Ensured complete brand consistency across all marketing channels, operations, and target markets.
- Monitored website analytics and search console data to track SEO performance and identify areas for improvement.
- Collaborated with social media teams to integrate SEO strategies with social media marketing campaigns.
- Planned, developed, and implemented targeted organic SEO strategies, successfully delivering a measurable 50% increase in organic traffic.
- Managed paid & organic social media accounts, created engaging content that successfully drove engagement and increased brand awareness.
- Conducted regular SEO audits to identify areas for improvement and track progress.
SEO Specialist
5 Years 4 Months- Managed and optimised ecommerce website and increased website traffic by 25%.
- Conducted customer-based market research and rigorous trend analysis to evaluate product market demands.
- Managed digital content and updated product assets directly utilising Magento Admin.
- Developed and implemented ecommerce strategies that streamlined business processes.
Digital Marketing Manager
4 Years- Utilised advanced techniques such as website technical audit, pay-per-click (PPC) advertising, social media marketing, and email marketing to reach target audiences.
- Stayed abreast of the latest digital marketing trends and technologies, ensuring that campaigns remained innovative and effective.
Education
MBA - IT & Marketing
Bachelor of Science - Computer Science
Skills
Digital Marketing
Data Analytics
Digital Advertising
Affiliate Marketing
Campaign Planning
Client Reporting
Agile Ceremonies
Vendor Management
Agency Management
Cross-functional Communication
Search Engine Optimization
Data Interpretation
Data Visualization
Google Search Console
Google Analytics
Advanced Google Analytics
GTM
AI-Powered Data Visualization
Customized Marketing Dashboards
Data Wrangling
Data Storytelling
TapClicks Platform
Certification
- Power BI for Beginners, SimpliLearn
- Introduction to Tableau, SimpliLearn
- LinkedIn Marketing Fundamentals, LinkedIn
- Google Ads - Measurement Certification, Google
- Advanced Google Analytics, Google
- Fundamentals of Google Tag Manager, SkillUp
Timeline
Sr. Data Visualization Expert
TapClicks
05.2024 - 06.2026
Sr. Digital Marketing Specialist
Globant India
08.2020 - 04.2024
SEO Team Lead
Coditation Systems Pvt. Ltd.
11.2018 - 12.2019
Assistant Manager
Middaysale
03.2018 - 10.2018
SEO Specialist
RankUno Technologies Pvt. Ltd.
10.2012 - 02.2018
Bhartiya Vidhyapeeth University
MBA from IT & Marketing
06.2010 - 07.2012
Integral University
Bachelor of Science from Computer Science
06.2006 - 07.2009
Digital Marketing Manager
JBK Technologies Pvt. Ltd.
01.2006 - 01.2010