CHAITHALI RAI

Content And Project Manager

Bengaluru,KA

Summary

Extremely motivated and imaginative Project & Content Manager with 5+ years of experience delivering industry-first creative solutions for global brands (Google, Airbnb, Intel). Expert at navigating the end-to-end project lifecycle - from initial ideation and resource delegation to on-ground execution and final closure. A bilingual communicator and a Guinness World Record facilitator, skilled at managing high-pressure timelines for 10+ concurrent workstreams while maintaining exceptional client rapport.

Overview

years of professional experience

Languages

Work History

Content Manager

Dentsu

03.2024 - Current

Project Leadership (Intel x IFP): Spearheaded the end-to-end execution of Intel’s AI showcase at IFP Season 14. Managed the collaborative effort between CARAT, IFP, and Intel to secure a Guinness World Record, surpassing targets by 28%.
Cross-Functional Execution (Meesho): Orchestrated a first-of-its-kind integration across four different TV networks (GECs), aligning lead protagonists for a synchronized "MBS Sale" launch episode that saw the highest TVRs at integration as well as App opens.
Developed and managed content calendar to meet deadlines and engagement goals.
Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
Conducted research and collaborated with subject matter experts to develop accurate content.
Monitored website analytics and metrics to track content performance and identify areas of improvement.
Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
Analyzed competitor websites to identify trends and opportunities for improvement in our own content strategy.
Streamlined content creation process, allowing for timely publication of high-quality material.
Analyzed performance metrics to adjust content strategies, ensuring goals were met and exceeded.
Account Oversight: Managing diverse portfolios including Lenovo, Heineken, and Cetaphil, ensuring all deliverables align with brand KPIs and budgetary constraints.
Operational Excellence: Developed "The Learning Curve" for Intel x TOI, managing a repository of 130+ content pieces over a 6-month project roadmap.

Content Lead / Specialist

Essence Mediacom

09.2019 - 02.2024

Large-Scale Lifecycle Management: Single-handedly executed the Airtel Title Sponsorship for Bigg Boss Malayalam S5. Managed integrations over 4 months, resulting in a record-breaking 13.8 TVR.
Agile Problem Solving: Pivoted the Britannia Cheese "Starchef" campaign to a 100% online execution model during the pandemic, ensuring zero downtime in content production.
Business Development: Actively led and presented 12+ competitive pitches, maintaining a high win rate and securing agency loyalty from brands like Google, Flipkart, and Vivo.
Social Impact Project: Served as the Content SPOC for a specialized research project for the Bill and Melinda Gates Foundation, demonstrating the ability to handle sensitive, data-driven assignments.
Analyzed performance metrics to identify areas of improvement and inform future content strategies.
Presented regular reports on content performance to senior leadership teams, informing data-driven decision-making processes.
Created targeted content plans tailored to specific customer segments for personalized marketing efforts.

Education

Bachelor of Arts - Literature, Journalism, Psychology

Alvas College

Higher Secondary - Arts & Social Studies

Royal College of Arts

Skills

Project Management: End-to-End Execution, Resource Allocation, Risk Mitigation, Milestone Tracking

Strategic Planning: Content-First Campaign Strategy, Trend Forecasting, Pitch Leadership

Stakeholder Management: Client Relations, Cross-functional Team Leadership, Partner Negotiations

Accomplishments

Cannes Lions (2022/2023): Winner of the Global Brief for Airbnb (Esstival of Creativity).
EMVIES (2022): Gold/Winner for Best Media Innovation & Branded Content (Vedantu x KBC).
National Recognition: Supporting role in the 2020 National Award-winning film Jeetige.
Cultural Merit: Awarded full scholarship (Cultural Merit Adoption) at Alvas College for excellence in performing arts.

BEYOND THE BOARDROOM

The Creative Edge: Senior Diploma in Bharatanatyam; Toured India as a Yakshagana Artist. This background gives me a unique perspective on "holding an audience" and performing under the spotlight.
Cultural Explorer: Frequent consumer of critically acclaimed cinema and philosophical content; active in planning community-building events.
The "Swiftie" Mindset: Recognized by Campaign Asia for a "tailor-made" approach to career growth—blending fan-level passion with professional precision.

Timeline