Chandan Kumar

Results-driven leader with expertise in developing and managing savings accounts, term deposits, and debit card products and portfolio. Currently managing following KPIs for Kotak811.

1. Leading in-house development of core banking system of Kotak811.

2. SA Proposition & Portfolio - Portfolio Management, Online customer journey, UI/UX, Customer Activation, Value build-up product cross sell, On-boarding, Launched and scaled India's only no-commitment premium SA program (Kotak Super).

3. Debit Card: Acquisition, Upgrade, Onboarding, Activation, New product development, Digital Experience, Usage, Alliance offers, and P&L management. Successfully launched Super metal Debit Card and scaled an ambitious 5% cash-back program.

4. Term Deposits - Product Development (in Core and in App, both), Portfolio, and P&L.

• CRM & LMS Implementation
• Cloud Telephony
• Customer One View
• Co-browsing
• Retention and Deepening Strategies
• Team Building
• Segment of One.
• Marketing Technology.

• New Product Development, Alliances, Marketing
  Activation, Acquisition Enabler
• Launched and scaled SA Programs - Kotak Junior, Silk
  & Alpha

• Portfolio Campaigns, Campaign Management, X-Sell of Value build-up products, Channel Management, Channel
  Productivity

• Brand building of Protinex