Chandan Sit
Bengaluru
Summary
Retail professional with over 20 years of experience across MNC brands, and leading startups. Strong emphasis on retail operations, large-scale distribution setup management, and development of a franchisee network.
Overview
24
24
years of professional experience
Work History
Deputy General Manager
ICONIC Fashions Pvt Ltd
2023.04 - Current
- Launched new verticals: Distribution, SIS, and LFR for premium fashion brands.
- Closed retail deals for GANT, DKNY, True Religion, Elle, and others.
- Appointed distributors and retailers across India.
- Established over 150 POS in 15 months, targeting ₹100 Cr by FY 2025-2026.
- Led end-to-end operations and business development.
Co- Founder
Torto- Affordable, workwear fashion
Bengaluru
2019.02 - 2023.03
- Launched a knitwear-focused workwear brand for young professionals.
- Scaled to 50+ MBOs, and established an online presence.
- Led merchandising, sourcing, and pricing strategy.
- Achieved ₹45L+ in monthly sales within three months.
- Ensured store-level EBITDA profitability.
Business Head
Motocult- Fuel Inspired Fashion
Bengaluru
2016.12 - 2019.01
- Launched a niche fashion brand for motorcycle enthusiasts.
- Built brand strategy, merchandising, and sourcing (India and China).
- Expanded to 85 POS in one year; achieved ₹50 crore topline in two years.
- Won the VMRD Award for Best Store Design and Visual Merchandising.
- I drove P&L, inventory, franchisee operations, and marketing tie-ups.
- Delivered positive EBITDA across all locations.
Director
Tangerine Toes
Bengaluru
2013.02 - 2016.03
- Identified a gap in affordable, stylish, street-style footwear.
- Launched a successful footwear kiosk concept, opening 20 locations nationwide.
- Scaled to 150+ shop-in-shop locations through the distribution network.
- Achieved ₹60 crore in sales in 2 years, with positive EBITDA in 6 months.
- Led franchisee management, product development, and sourcing.
Senior Manager, Distribution Operations
Tommy Hilfiger
Bengaluru
2010.03 - 2013.01
- Launched and scaled a pan-India footwear distribution channel.
- Set up 200+ POS; achieved ₹90 Cr in sales from a single category.
- Led strategy, stock planning, and distributor P&L management.
- Managed inventory and liquidation of aged stock.
Senior Regional Manager
Tommy Hilfiger
New Delhi
2007.02 - 2010.01
- Managed retail operations for North and East India, driving ₹100 Cr in sales.
- Launched 45+ new stores (EBOs, and MBOs).
- Delivered 12%+ like-to-like growth for existing stores.
- Oversaw franchisee relations, P&L, and inventory planning.
- Led staff hiring, training, and customer service excellence.
Regional Manager
Tommy Hilfiger
Bengaluru
2006.02 - 2007.01
- Managed retail operations for South India, driving ₹50 Cr in revenue.
- Achieved 110% like-to-like growth at the Bengaluru flagship store.
- Launched 10+ new locations and delivered over 10% LTL growth for existing stores.
- Led the team in hiring and day-to-day store operations.
- Developed a regional business plan and supported the buying process in Amsterdam.
Restaurant General Manager
Mainland China
Mumbai
2001.04 - 2006.01
- Managed multiple restaurants and opened new locations across India.
- Awarded the Youngest General Manager for performance excellence.
- Played a key role in setting up operations in new markets.
Education
Bachelor of Hotel Management - Business Management
Administrative Management College
Bangalore2001-04
Timeline
Deputy General Manager
ICONIC Fashions Pvt Ltd
2023.04 - Current
Co- Founder
Torto- Affordable, workwear fashion
2019.02 - 2023.03
Business Head
Motocult- Fuel Inspired Fashion
2016.12 - 2019.01
Director
Tangerine Toes
2013.02 - 2016.03
Senior Manager, Distribution Operations
Tommy Hilfiger
2010.03 - 2013.01
Senior Regional Manager
Tommy Hilfiger
2007.02 - 2010.01
Regional Manager
Tommy Hilfiger
2006.02 - 2007.01
Restaurant General Manager
Mainland China
2001.04 - 2006.01
Bachelor of Hotel Management - Business Management
Administrative Management College