Summary
Overview
Work History
Education
Timeline
Generic
Chandan Sit

Chandan Sit

Bengaluru

Summary

Retail professional with over 20 years of experience across MNC brands, and leading startups. Strong emphasis on retail operations, large-scale distribution setup management, and development of a franchisee network.

Overview

24
24
years of professional experience

Work History

Deputy General Manager

ICONIC Fashions Pvt Ltd
04.2023 - Current
  • Launched new verticals: Distribution, SIS, and LFR for premium fashion brands.
  • Closed retail deals for GANT, DKNY, True Religion, Elle, and others.
  • Appointed distributors and retailers across India.
  • Established over 150 POS in 15 months, targeting ₹100 Cr by FY 2025-2026.
  • Led end-to-end operations and business development.

Co- Founder

Torto- Affordable, workwear fashion
Bengaluru
02.2019 - 03.2023
  • Launched a knitwear-focused workwear brand for young professionals.
  • Scaled to 50+ MBOs, and established an online presence.
  • Led merchandising, sourcing, and pricing strategy.
  • Achieved ₹45L+ in monthly sales within three months.
  • Ensured store-level EBITDA profitability.

Business Head

Motocult- Fuel Inspired Fashion
Bengaluru
12.2016 - 01.2019
  • Launched a niche fashion brand for motorcycle enthusiasts.
  • Built brand strategy, merchandising, and sourcing (India and China).
  • Expanded to 85 POS in one year; achieved ₹50 crore topline in two years.
  • Won the VMRD Award for Best Store Design and Visual Merchandising.
  • I drove P&L, inventory, franchisee operations, and marketing tie-ups.
  • Delivered positive EBITDA across all locations.

Director

Tangerine Toes
Bengaluru
02.2013 - 03.2016
  • Identified a gap in affordable, stylish, street-style footwear.
  • Launched a successful footwear kiosk concept, opening 20 locations nationwide.
  • Scaled to 150+ shop-in-shop locations through the distribution network.
  • Achieved ₹60 crore in sales in 2 years, with positive EBITDA in 6 months.
  • Led franchisee management, product development, and sourcing.

Senior Manager, Distribution Operations

Tommy Hilfiger
Bengaluru
03.2010 - 01.2013
  • Launched and scaled a pan-India footwear distribution channel.
  • Set up 200+ POS; achieved ₹90 Cr in sales from a single category.
  • Led strategy, stock planning, and distributor P&L management.
  • Managed inventory and liquidation of aged stock.

Senior Regional Manager

Tommy Hilfiger
New Delhi
02.2007 - 01.2010
  • Managed retail operations for North and East India, driving ₹100 Cr in sales.
  • Launched 45+ new stores (EBOs, and MBOs).
  • Delivered 12%+ like-to-like growth for existing stores.
  • Oversaw franchisee relations, P&L, and inventory planning.
  • Led staff hiring, training, and customer service excellence.

Regional Manager

Tommy Hilfiger
Bengaluru
02.2006 - 01.2007
  • Managed retail operations for South India, driving ₹50 Cr in revenue.
  • Achieved 110% like-to-like growth at the Bengaluru flagship store.
  • Launched 10+ new locations and delivered over 10% LTL growth for existing stores.
  • Led the team in hiring and day-to-day store operations.
  • Developed a regional business plan and supported the buying process in Amsterdam.

Restaurant General Manager

Mainland China
Mumbai
04.2001 - 01.2006
  • Managed multiple restaurants and opened new locations across India.
  • Awarded the Youngest General Manager for performance excellence.
  • Played a key role in setting up operations in new markets.

Education

Bachelor of Hotel Management - Business Management

Administrative Management College
Bangalore
04-2001

Timeline

Deputy General Manager

ICONIC Fashions Pvt Ltd
04.2023 - Current

Co- Founder

Torto- Affordable, workwear fashion
02.2019 - 03.2023

Business Head

Motocult- Fuel Inspired Fashion
12.2016 - 01.2019

Director

Tangerine Toes
02.2013 - 03.2016

Senior Manager, Distribution Operations

Tommy Hilfiger
03.2010 - 01.2013

Senior Regional Manager

Tommy Hilfiger
02.2007 - 01.2010

Regional Manager

Tommy Hilfiger
02.2006 - 01.2007

Restaurant General Manager

Mainland China
04.2001 - 01.2006

Bachelor of Hotel Management - Business Management

Administrative Management College

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Chandan Sit