Banya Saikia
Gurgaon
Summary
Programmatic and CTV business leader with 14+ years of experience scaling revenue across India’s digital, media, and adtech ecosystem. Proven track record of >$8M annual revenue ownership, driving DV360-aligned programmatic adoption, and building deep partnerships with agencies and enterprise advertisers. Strong cross-functional operator, working closely with Product, Solutions, and Engineering to unlock sustainable growth.
Overview
15
15
years of professional experience
Work History
Deputy General Manager
Samsung Ads
03.2025 - Current
- Delivered 123% YTD achievement and 75% YoY revenue growth across Samsung Ads’ CTV and programmatic portfolio.
- Built and scaled a high-performing commercial organization focused on CTV and programmatic monetization.
- Led Joint Business Plans with top agencies and advertisers across BFSI, CPG, Auto, and Consumer Durables.
- Launched new programmatic inventory and commercial models, accelerating advertiser adoption.
- Partnered with Product, Solutions, and Engineering teams to translate agency and advertiser needs into platform improvements.
Chief Manager
Samsung Ads
03.2022 - 02.2025
- Built the Samsung Ads CTV business in India from the ground up, single-handedly owning sales, GTM strategy, and market education during the early launch phase.
- Developed and executed market entry and adoption strategy, educating agencies and advertisers on CTV, OEM data, and programmatic activation within the Samsung ecosystem.
- Established Samsung Ads as a credible CTV partner by onboarding early-stage advertisers and agencies, creating the foundation for scalable revenue growth.
- Worked directly with Product, Solutions, and Engineering teams to localize global CTV offerings for Indian market needs and buying behaviors.
Head of Regional Sales
Affinity Global Inc
05.2021 - 03.2022
- Owned regional revenue and key agency relationships, improving client retention by 75%.
- Led and mentored regional sales teams, consistently exceeding revenue targets.
- Used campaign and consumption data to drive optimization insights and upsell opportunities.
Senior Manager – Brand Solutions
JioSaavn India Limited
07.2020 - 04.2021
- Drove audio and podcast advertising adoption in India by enabling brands and agencies with new podcast and audio-led solutions.
- Supported enterprise advertisers with platform integrations, contributing to incremental audio revenue growth and repeat adoption.
Group Head – Brand Solutions
The Times of India
07.2011 - 04.2020
- Managed a $5M key account portfolio, delivering integrated digital and cross-platform media solutions.
- Executed large-scale, multi-platform campaigns for top-tier advertisers, increasing client lifetime value.
Education
Post Graduate Diploma - Business Management
Alliance Business Academy
BangaloreBachelor - Hotel & Hospitality Administration
Bangalore University
BangaloreSkills
- Programmatic & Platforms: DV360 The Trade Desk Magnite PubMatic CTV OEM ecosystems
- Commercial Leadership: Revenue forecasting Enterprise sales Joint Business Planning Agency deals
- Agency & Advertiser Partnerships: Holding companies & independents C-suite engagement Large customer growth
- Strategy & GTM: Market expansion Product commercialization Data-driven optimization
Timeline
Deputy General Manager
Samsung Ads
03.2025 - Current
Chief Manager
Samsung Ads
03.2022 - 02.2025
Head of Regional Sales
Affinity Global Inc
05.2021 - 03.2022
Senior Manager – Brand Solutions
JioSaavn India Limited
07.2020 - 04.2021
Group Head – Brand Solutions
The Times of India
07.2011 - 04.2020
Bachelor - Hotel & Hospitality Administration
Bangalore University
Post Graduate Diploma - Business Management
Alliance Business Academy