Sachiv Singh Sengar
Noida
Summary
An accomplished digital professional with a track record exceeding 7+ years, showcasing expertise in successful client collaboration. Specializing in Account and Campaign Management, I possess a deep understanding of advanced Ad-tech solutions. Demonstrated proficiency in formulating effective strategies and consistently delivering outstanding results in the ever-evolving digital landscape. Highly skilled in Display, video, programmatic, and CTV advertising solutions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Deputy Manager - Ad Operation
Samsung Electronics (Samsung Ads)
Noida
06.2022 - Current
- Successfully managed a monthly campaign budget of $2-3 million for the Tier 1 account in the European region at Samsung Ads, overseeing a diverse portfolio that included renowned accounts such as Apple, Amazon, Warner Bros, Meta, and ITV.
- Provided effective supervision to a team of 08-10 Campaign Managers, ensuring the proficient implementation of strategies and the seamless execution of campaigns to meet KPIs.
- Demonstrated proficiency in leadership, motivating teams through open communication, efficient task delegation, and fostering a collaborative environment that achieved collective goals.
- Cultivated and maintained excellent client relationships, offering expert advice and strategic guidance to assist clients in reaching their advertising goals and ensuring their overall satisfaction.
- Collaborated seamlessly with cross-functional teams, including sales, creative, and Ads tech, to execute comprehensive CTV advertising initiatives, optimizing inventory availability for timely and efficient delivery.
- Worked closely with the sales team to identify and capitalize on potential CTV advertising opportunities within existing client accounts. (QBR) and Monthly Business Reviews (MBR) to assess progress, refine strategies, and ensure alignment with organizational objectives.
- Conducted in-depth analyses of audience behavior and viewing patterns on the CTV platform, identifying target segments and delivering highly relevant and personalized ad experiences.
- Held regular client meetings to present CTV advertising campaign results, address performance metrics, and collaboratively strategize future initiatives based on data-driven insights.
Campaign Manager
Verse Innovation Pvt Ltd (Dailyhunt)
Bengaluru
02.2019 - 05.2022
- Demonstrated proficiency in managing diverse campaigns (CPM, CPC, CPAs) in Gaming, E-commerce, and Real Estate.
- Orchestrated Branding and Performance campaigns, incorporating Display, Video, and Programmatic Deals for strategic objectives.
- Employed MMPs (Singular, Appsflyer, Branch) for comprehensive reporting and data-driven insights to continuously improve campaign performance. Leveraged MMP insights for strategic decision-making and campaign optimization with a data-driven approach.
- Actively participated in meetings with advertisers, agencies, Sales, and CSM teams, integrating feedback to refine campaigns based on client insights.
Campaign Manager
Adcrack Media Pvt Ltd
Bengaluru
09.2017 - 02.2019
- Configured campaigns with a focus on CPA metrics to meet specific requirements.
- Managed and meticulously tested post-backs to ensure accurate tracking.
- Analyzed campaign performance and implemented optimizations based on analysis reports.
- Addressed issues related to Discrepancy and Fraud using Mobile Measurement Partners (MMPs).
- Prepared post-campaign analyses for completed campaigns, including billing-related tasks.
Technical Support Executive
Airpush Inc
Bengaluru
08.2016 - 08.2017
- Functioned as the point of contact (POC) for account managers, providing support for campaign operations.
- Worked collaboratively with Account Managers to integrate third-party trackers and pixels seamlessly into campaigns, enhancing overall functionality.
- Analyzed data for abnormalities related to traffic/Geo Bleed, with a focus on targeting parameters such as bid value and traffic.
Education
Bachelor of Engineering - Department of Electronic and Communication
Rajiv Gandhi Proudyogiki Vishwavidyalaya
06-2014
Skills
- Ad Operations
- Account Management
- People Management
- Post-Sales Support
- Publisher Inventory Management
- Display Advertising
- Mobile Performance Optimization
- Affiliate Marketing
- Expertise with MMPs (Appsflyer, Branch, Singular)
- Programmatic Advertising
- CTV (Connected TV) Advertising
- Microsoft 365
- Magnite, Publica, SpotX
- CM360, TTD (The Trade Desk)
- Experience with JIRA for project management
- SAMSUNG DSP
Websites
Certification
- Edge Academy Certified: Marketing Foundations | The Trade Desk
- MediaMath Academy | Programmatic
Languages
- English, Professional Working Proficiency
- Hindi, Professional Working Proficiency
Languages
Hindi
First Language
English
Proficient (C2)
C2
Accomplishments
- Stellar Project Award by Samsung Ads
Timeline
Deputy Manager - Ad Operation
Samsung Electronics (Samsung Ads)
06.2022 - Current
Campaign Manager
Verse Innovation Pvt Ltd (Dailyhunt)
02.2019 - 05.2022
Campaign Manager
Adcrack Media Pvt Ltd
09.2017 - 02.2019
Technical Support Executive
Airpush Inc
08.2016 - 08.2017
Bachelor of Engineering - Department of Electronic and Communication
Rajiv Gandhi Proudyogiki Vishwavidyalaya
- Edge Academy Certified: Marketing Foundations | The Trade Desk
- MediaMath Academy | Programmatic
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