Sachin Reddy
Mumbai
Summary
Versatile Manager specializing in Programmatic ecosystem with 7+ years of experience
skilled at scaling and managing Advertising Revenues, Media planning, strategy development,
Campaign Management, Yield optimization and overseeing key improvements to drive business
growth and efficiency,
Overview
11
11
years of professional experience
1
1
Certification
Work History
Manager, Ad Operations
Viacom18 Media Pvt Ltd
08.2023 - Current
- Campaign Strategist & Advertising Operations POC for Large customers like Apple, Hero Moto, Maruti, Oppo, Vimal, Zupee etc.
- Managed Revenues, process flows, operations support and customer engagement strategies for more than 30 Clients.
- Lead a group of six members.
- Recruited and hired top-level talent to add value and expertise to the operations department.
- Handled customer relations issues for DSP's, enabling quick resolution and client satisfaction.
- Reviewed and analyzed daily reports and held weekly meetings to successfully deliver campaign goals and KPI's.
Manager, Ad Operations
Zee Entertainment Enterprises (Zee5)
05.2022 - 08.2023
- Worked on Programmatic and Direct Campaigns and monitoring the performance and troubleshooting the issues.
- Recommended and implemented successful strategies to deliver large bookings on the platform and is solely responsible for delivering 30% of the revenue every month on the platform.
- Advertising Operations POC for Large customer sales clients like Reckitt Benckiser, Nestle, HUL etc.
- Brainstormed and developed strategies to achieve revenue goals on the remnant inventory monetization.
- Reviewed and analyzed daily reports and held weekly meetings to successfully deliver campaign goals and KPI's.
- Analyzing data to get insights about campaigns and formulating strategies to up-sell the campaign.
RCO Sr. Investigations Specialist
Amazon, India
09.2021 - 01.2022
- Managed a team of 14 investigators as a Compliance Intern
Manager. - Worked with stakeholders to drive process improvements that has
positively impact internal and external customers.
Account Manager - Premium Performance
Amazon, India
04.2016 - 09.2021
- Lead kick-off calls with clients to understand their business requirements.
- Analyzed account performance against key metrics to identify,
recommend and implement optimization solutions to increase
efficiency and meet clients’ KPIs. - Recommended advertising solutions to drive better performance.
Transaction Risk Investigator
Amazon, India
04.2016 - 06.2017
- Applied honed problem-solving skills to analyze and resolve issues impacting
business operations and goal achievement. - Performed gap analysis to identify areas of improvement.
- Worked with cross-functional teams across Amazon for identifying the bad
actors on the platform.
Market Research Analyst
Kantar
08.2013 - 06.2015
- Executed detailed primary and secondary research to gain insight into the target market, industry or company.
- Assessed the research results to develop business insight and provide strategic recommendations to the client.
Education
B.Tech - Electronics And Communication Engineering
MLR Institute of Technology
Skills
- Adserver - Google Ad Manager,Shifu, AOL, MADS, Streamrail, Springserve
- SSP - PubMatic, SpotX, Smaato, Freewheel, Pulsepoint, Inmobi, Magnite, Xandr
- DSP - DV360, Amazon, The Trade Desk(TTD), Mediamath, TURN, Mediasmart
- Brand Safety - GeoEdge, The Media Trust (TMT)
- SEO - Google Ads, Google Analytics
Certification
DFP Advanced Certified
Google Adwords Certified
The Trade Desk Certified - Edge Academy
Timeline
Manager, Ad Operations
Viacom18 Media Pvt Ltd
08.2023 - Current
Manager, Ad Operations
Zee Entertainment Enterprises (Zee5)
05.2022 - 08.2023
RCO Sr. Investigations Specialist
Amazon, India
09.2021 - 01.2022
Account Manager - Premium Performance
Amazon, India
04.2016 - 09.2021
Transaction Risk Investigator
Amazon, India
04.2016 - 06.2017
Market Research Analyst
Kantar
08.2013 - 06.2015
B.Tech - Electronics And Communication Engineering
MLR Institute of Technology
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