Om Prakash
Delhi
Summary
Results-oriented Digital Advertising Professional with 14 years in adtech, specializing in programmatic advertising, revenue management, and technical troubleshooting. Expertise in data-driven decision-making and yield optimization enhances revenue generation and resolves integration challenges. Leverages AI-driven insights and automation to elevate campaign performance across channels, demonstrating strong leadership in strategic planning and operational efficiency.
Overview
1
1
Certification
15
15
years of professional experience
Work History
VETO OTT Ad Manager
IndiaTV News
Noida
04.2025 - Current
- Led CTV & OTT monetization strategy across ad tech, operations, and partner ecosystem
- Spearheaded integrations of ad server and SSPs to drive programmatic revenue growth
- Successfully transitioned from GAM to Magnite Ad Server for OTT, improving scalability and programmatic capabilities
- Led partner integrations (SSP, DSP, OEMs) to scale demand and expand inventory monetization
- Conceptualized and launched innovative ad formats that maximized yield potential
- Established comprehensive reporting, billing, and revenue workflows for streamlined operations
- Troubleshoot and resolve ad delivery, tracking, and rendering issues across CTV devices
- Oversaw OTT product features, including post-live QA validation and CMS metadata tagging for accurate content signaling
Technical Account Manager
Doceree Media
Delhi
12.2023 - 03.2025
- Cultivated strong client relationships to support business objectives.
- Executed partner integration processes, enhancing operational effectiveness for clients.
- Facilitated technical integration, ensuring smooth operations across multiple platforms.
- End-to-end ad operations technical
- Troubleshooting ad serving and campaign's issue resolution
- Conducted training sessions for clients on platform utilization and best practices, improving user engagement.
- Creating detailed technical documentation and user guides for clients
- Collaboration with Internal & External Teams
- Programmatic revenue generation for web & app clients
Manager - Digital Operations & Indirect Revenue
ABP News Network pvt Ltd
Noida Area
06.2019 - 12.2023
- Managed day-to-day operations of programmatic and direct-sold campaigns to ensure optimal performance
- Optimizing ad revenue across all programmatic channels, including GAM and other demand sources
- Integrated various AdTech solutions, including DSPs and DMPs, to generate indirect revenue
- Developed reporting frameworks to measure and optimize yield metrics such as CPM, eCPM, and ROI
- Implementing and optimizing first-party and third-party data for audience segmentation and targeting
- Monitoring header bidding performance and troubleshooting issues with ad delivery or bidding
- Resolved ad serving discrepancies by troubleshooting technical issues in real-time.
- Planned media strategy to maximize demand across all channels
- LiveTV and CTV campaigns and revenue generation
- Managed team operations while utilizing CRM tools to enhance collaboration.
- Developing strategic partnerships with key stakeholders to enhance indirect revenue streams
Manager - Technical & Ad Operation
Adomantra Digital India Pvt Ltd
Delhi
11.2016 - 05.2019
- Managed client relationships, delivering strategic insights that enhanced programmatic campaign performance.
- Managed ad operations across various platforms and channels to ensure effective execution.
- Oversaw the technical integration and optimization of ad technology solutions to enhance operational efficiency.
- Coordinated cross-functional teams, ensuring seamless execution of digital advertising operations and alignment with client goals.
- Implemented advanced audience segmentation strategies to enhance targeting capabilities and maximize ad revenue.
- Executed comprehensive media planning for brands like Ola, Asianpaints, Renault, and Availfinance, driving targeted advertising efforts.
- Executed display, video, native, rich-media, and mobile advertising campaigns to enhance visibility.
- Managed the integration and troubleshooting of complex ad technology systems, enhancing ad delivery and maximizing campaign efficiency.
- Facilitated training sessions for internal teams on technical ad operations, including audience targeting methodologies and campaign optimization techniques.
- Developed strategies for generating revenue and enhancing financial performance.
- Optimized websites and implemented advertisements to improve user engagement.
- Executed affiliate marketing strategies through platforms like Google Ads and Appsflyer to boost outreach.
- Led project management efforts for Adotrip to ensure timely and successful delivery.
Sr. Solutions Engineer
Vdopia, Inc.
Gurgaon
06.2012 - 10.2016
- Leading client technical onboarding and integration processes to ensure smooth launch of advertising campaigns
- Ensuring the integration of various AdTech solutions, including DSPs, SSPs, and DMPs with Chocolate platform by Vdopia
- Managed and executed end-to-end ad operations, enhancing performance and resolving troubleshooting issues.
- Resolved ad serving and campaign delivery issues to ensure optimal performance.
- Collaborated with internal and external stakeholders to align business objectives, contributing to revenue growth.
- Conducted reporting and performance analysis to evaluate campaign effectiveness.
- Demand generation by optimizing inventory & audience
- Rich-Media and innovative advertisement solutions
- Brand safety & viewability partners integration
- Cultivated client relationships to improve communication and service delivery.
Jr. Software Engineer
Datamation Consultant (P) Ltd.
Delhi
04.2011 - 05.2012
- Developed web applications using Drupal, Joomla, PHP, MySQL, and JavaScript to enhance user experience and functionality.
- Collaborated with team members to troubleshoot and resolve technical issues effectively.
Education
Master of Computer Applications (M.C.A.) - Computer Software Engineering
ABES Engineering College
Ghaziabad01-2010
Bachelor's Degree - B.Sc
Christ Church PG Collage
Kanpur01-2007
Skills
- OTT & CTV Campaigns
- Programmatic Advertising
- Ad monetization strategy
- Yield Management
- Audience Segmentation and Targeting
- Media Planning and Strategy
- Performance reporting
- Data Analysis and Reporting
- Data-Driven Decision Making
- Pricing Optimization
- Revenue Generation
- Ad Operations Technical Support
- Technical Integration Management
- Header Bidding Troubleshooting
- SpringServe, GAM360, DV360, CM360
- JavaScript, HTML5, VAST, VPAID
- HQL, BigQuery, SQL
- IAS, MOAT, Nielsen DAR, DV
- Client relationship management
- Cross-functional collaboration
- Team leadership
- Strategic thinking
- Troubleshooting and Issue Resolution
- Indirect Revenue Management
- Technical Account Management
Certification
- Amazon DSP Certification, 01/01/25
- Advanced Programmatic Course, 12/01/24
- Connected TV Channel Certification, 12/01/24
- Google Analytics 4 Certification, 12/01/24
- Trading Academy Certified - Professional, 01/01/20
- Trading Academy Certified - Practitioner, 01/01/20
- Google Ads Display Certification, 01/01/19
- Campaign Manager Certification Exam, 12/01/18
- EDGE Certification
- Google Ad Manager Certification
References
- Anupam Sharma, ABP NETWORK PVT LTD, Noida, Uttar Pradesh, 9762340450, anupam@abpnetwork.com
- Vikas Katoch, Adomantra, Delhi, Delhi, 9999869993, vikas@adomantra.com
Timeline
VETO OTT Ad Manager
IndiaTV News
04.2025 - Current
Technical Account Manager
Doceree Media
12.2023 - 03.2025
Manager - Digital Operations & Indirect Revenue
ABP News Network pvt Ltd
06.2019 - 12.2023
Manager - Technical & Ad Operation
Adomantra Digital India Pvt Ltd
11.2016 - 05.2019
Sr. Solutions Engineer
Vdopia, Inc.
06.2012 - 10.2016
Jr. Software Engineer
Datamation Consultant (P) Ltd.
04.2011 - 05.2012
Master of Computer Applications (M.C.A.) - Computer Software Engineering
ABES Engineering College
Bachelor's Degree - B.Sc
Christ Church PG Collage