Charan S
Chennai
Summary
Dynamic marketing professional with proven expertise in product positioning and cross-functional collaboration, honed at NIPPON PAINT (INDIA) PRIVATE LIMITED. Excelled in launching the products of the sub-brand Walltron, driving market differentiation, and enhancing brand positioning. Professional with strong background in product marketing, ready to drive impactful campaigns and strategies. Known for adaptability, effective communication, and delivering results in fast-paced environments. Ready to use and develop analytical skills and strategic thinking in Product marketing role.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Trainee
NIPPON PAINT (INDIA) PRIVATE LIMITED
12.2022 - 06.2023
- Assisted in creating visually appealing marketing materials for Walltron (Construction Chemicals Brand) to effectively communicate brand messaging.
- Supported the planning and execution of trade shows for Beyond Paints segment and conferences, raising brand awareness within the industry.
- Provided support to sales team on a daily basis, aiding in the preparation of presentations for client meetings.
- Collaborated with design team to create visuals for various marketing campaigns most notably 'A World Beyond Paint' from Nippon Paint.
- Tracked key metrics and developed spreadsheets and data models that helped the management and the sales team to decide on efficient strategies.
Product Marketing Executive
NIPPON PAINT (INDIA) PRIVATE LIMITED
06.2023 - Current
- Coordinated successful product launch events for Walltron (Construction Chemicals Brand), generating buzz anticipation among target audience members leading higher initial sales figures.
- Created compelling sales collateral including presentations, whitepapers, case studies, and brochures that effectively communicated unique selling propositions and product related documents like test certificates, product data sheets, safety data sheets, etc.
- Conducted thorough competitor analysis to identify market gaps and capitalize on unique selling points for product differentiation.
- Conducted market research to identify new opportunities, and target markets.
- Collaborated with internal stakeholders such as finance, supply chain, purchase, design, and sales teams to ensure a cohesive approach to product launches.
Education
High School Diploma -
Velammal Matriculation Higher Secondary School
Chennai, India05-2017
Bachelor of Science - Physics
Agurchand Manmull Jain College
Chennai, India06-2020
MBA - Marketing/Operations
Anna University
Chennai, India08-2022
Skills
- Pricing strategy
- Product positioning
- Go-to-market strategy development
- Problem-solving abilities
- Multitasking
- Public relations
- Public Speaking
- Cross-Functional Collaboration
- Marketing campaign development
- Brand positioning
Certification
- The Complete Digital Marketing Guide - Udemy - November 2022
- Logistics & Supply Chain-Fundamentals, Design, Operations - Udemy - November 2022
Languages
Tamil
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Hobbies
Football - Casual player/Hardcore Fan
Motorbike Riding - Member of Bluestreaks Yamaha club
Gaming - Affinity towards Tactical shooters and Multiplayer games
Timeline
Product Marketing Executive
NIPPON PAINT (INDIA) PRIVATE LIMITED
06.2023 - Current
Marketing Trainee
NIPPON PAINT (INDIA) PRIVATE LIMITED
12.2022 - 06.2023
- The Complete Digital Marketing Guide - Udemy - November 2022
- Logistics & Supply Chain-Fundamentals, Design, Operations - Udemy - November 2022
High School Diploma -
Velammal Matriculation Higher Secondary School
Bachelor of Science - Physics
Agurchand Manmull Jain College
MBA - Marketing/Operations
Anna University
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