CHARANJEET KAUR
New Delhi
Summary
Senior Market Research and Risk Advisory Specialist | Tech Sector Focus | AI-Aware Research
Experienced professional with over 7 years of expertise in technology market research, risk advisory, Leadership and AI-aware secondary research across global firms like EY, Zigram, GfK, and IBM. Adept at synthesizing structured and unstructured data, benchmarking IT vendors, and supporting research-led decision-making. Demonstrated initiative in leveraging emerging technologies and personal experimentation with generative AI tools (ChatGPT, Notion AI, Perplexity AI) to enhance workflow thinking, insight generation, and internal research enrichment.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Analyst
Ernst & Young (EY) GBS LLP
Gurgaon
04.2023 - Current
- Conducted in-depth secondary research and benchmarking of private equities and M&A targets using platforms such as Capital IQ and D&B, delivering structured insights aligned with SEC regulations and audit independence standards.
- Synthesized research findings from varied sources, including online publications, regulatory databases, and internal repositories, into structured deliverables and executive-ready content.
- Personally analyzed implementation of Generative AI tools like ChatGPT and Notion AI to strengthen research structuring, boost efficiency in initial drafts, and cohesively organize detailed vendor insights—within EY's compliance boundaries.
- Led multiple cross-border research projects in tech-enabled sectors, contributing to compliance-focused evaluations, vendor risk reports, and internal knowledge products.
- Guided team members in secondary research best practices and instructed junior staff on market benchmarking strategies and content structuring.
- Review team deliverables to ensure the accuracy and quality of all reports and analyses. Active contribution to quality assurance will be critical for all client deliverables.
- Manage communication with stakeholders while fostering strong relationships and cultivating a collaborative environment with internal research partners globally.
Associate/Team Lead
ZIGRAM DATA TECHNOLOGIES PVT LTD
Gurgaon
04.2022 - 03.2023
- Managed a 12-member research team focused on profiling entities and enriching tech and finance data assets using ZoomInfo, Salesforce, and public sources.
- Conducted secondary research on private companies and market trends; practiced personal enrichment through GenAI platforms to explore summarization, validation, and structure refinement techniques.
- Engaged with leadership to refine research templates and escalate operational throughput; shared effective productivity strategies.
- Created KPIs, delegated assignments via Asana, and tracked quality or turnaround metrics to ensure consistent delivery.
- Engaged in client communications, delivered weekly updates, and maintained alignment with scope and objectives.
Market Research Specialist
GFK MODE PVT LTD
Gurgaon
01.2020 - 04.2022
- Maintained and updated databases for IT and telecom products by conducting comprehensive research using Master Data Management (MDM) tools.
- Facilitated content preparation for international stakeholders and coordinated with global clients on tailored research assignments and project milestones.
- Oversaw a 6-member team, managed projects via NCode, and ensured delivery quality and client alignment.
- Proposed and implemented process enhancements based on root cause analysis of errors or delays.
- Monitored KPIs and generated regular team productivity and quality dashboards for leadership review.
Market Research Associate
IBM, INDIA
Gurgaon
04.2018 - 01.2020
- Conducted secondary market research on IT products and services, using both qualitative and quantitative sources.
- Facilitated Jira-based operations and served as team liaison for internal tool access and reporting.
- Managed team performance reporting and content management workflows while supporting vendor insight generation.
Education
M.Sc. Tech - Industrial Mathematics with Computer Application
Jamia Millia Islamia
New Delhi, India01-2018
B.Sc. Math(H) - Mathematics
Delhi University
Delhi, India01-2014
Skills
Technology and AI awareness tools:
GenAI Tools Capital IQ ZoomInfo Salesforce Jira Asana Master Data Management (MDM) D&B MS Office
Core competencies:
Secondary Market Research, Risk Advisory, Market Intelligence, Process Optimization, Data Quality, Stakeholder Management, Qualitative & Quantitative research, Compliance-Driven Insights, AI-Informed Content Structuring, Team leadership, Training, and Mentoring, Attention to details, Project Management, Risk Assessment, Regulatory compliance, Client Communication, Quality Assurance, Timeline Estimates, Project Coordination, Performance Evaluations and Improvement
Accomplishments
- Received multiple 'User Recognition Awards' from stakeholders, and 'Spot Award' from senior management at EY for delivering high-quality insights and exceeding project expectations.
- Honored with the 'Manager's Choice Award' at both IBM and GFK in recognition of exceptional performance and collaborative project execution.
Certification
- Excel Essential Training (Office 365/Microsoft 365)
- Business implications of AI: a nano course (EY certification)
- AI, business, and the future of work (EY certification)
- ChatGPT for marketing, content, social media, and PR (EY certification)
Timeline
Senior Analyst
Ernst & Young (EY) GBS LLP
04.2023 - Current
Associate/Team Lead
ZIGRAM DATA TECHNOLOGIES PVT LTD
04.2022 - 03.2023
Market Research Specialist
GFK MODE PVT LTD
01.2020 - 04.2022
Market Research Associate
IBM, INDIA
04.2018 - 01.2020
M.Sc. Tech - Industrial Mathematics with Computer Application
Jamia Millia Islamia
B.Sc. Math(H) - Mathematics
Delhi University
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