Charulata Gautam

• Managed Shadowfax's top client's reverse logistics/returns business, maintaining best-in-class performance and increasing wallet share from 33% to 50%.
• Piloted and expanded Hand to Hand Exchange Business pan India, while also ensuring best-in-class performance with a ~93% success rate.
• Strategized and implemented end-to-end scanning and image capturing for shipments across the supply chain, reducing 0.5pp escalations in both LM and RTS legs.
• Enhanced Reverse Quality Check, reducing incorrect pickups by 0.5pp, from 1% to 0.5%.
• Initiated and expanded Reverse Processing Centres for mid-supply chain quality check, currently live in Surat.
• Launched and expanded pick and drop service called 'Flash' pan India, making Shadowfax a full-stack logistics firm.
• Successfully ran rider retention + reward program increasing the DAU count from 19K riders to a peak of 32K riders for Mega Diwali Sale
• Ideated and launched the 'DuniyaDekhtiRehJayegi' campaign, garnering 3.5 million views on YouTube.

Achievements:

• Started and expanded Hand to Hand Exchange Business for a client, generating an additional revenue of 10 Cr per month.
• Increased reverse pickup conversions from 81% to 86%.
• Reduced overall seller claims from 7.5% to 4.5%.
• Started & scaled up RPC for a client generating revenue of 1Cr per month along with 1% reduction in claims
• Received the Perennial Farmer's Award for increasing reverse wallet share from 33% to 50%.

• Evaluated Castrol’s existing rural route to market strategy identified gaps and provided recommendations for optimization

• Conceptualized network expansion flow for Castrol & effectuated it for the Rajasthan region with the help of the sales team

• Performed detailed benchmarking for the rural channel, ascertained existing potential, and undertook distribution planning

• Conceptualized changes in the WOW of rural TL, incorporated Mission Ignite values, provided direction & built capability

• Recommended changes in & leveraged the digital infrastructure to boost performance management of channel resources