Cheena Rana

Forward-thinking Sales and Business Development Executive with career history in multi-state distributed businesses. Diligent in driving profit maximization through multifaced business approaches. Motivating leader and ambitious change manager with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, management transition and merger integration. Offering excellent interpersonal and communication skills.

• AutoPe : Designing wireframes to content of a financial mobile application dealing in bill payments and mandates.
• Auto topup Metro Card : A project in collaboration with Delhi metro promoting auto - top up metro cards in post COVID times. Also shared the strategic plans for Jaipur Metro.
• WhatsApp Bot : Designing the wireframes and Testing of the Beta version, carrying out FinTech operations through WhatsApp bot.
• Online Ticketing App: Worked on QR ticketing app for Mumbai Metro consuming their APIs.
• Payment Gateway : Represented and worked on IRCTC's Payment Gateway and other PG solutions provided such a White Label PG, Payment Tokenization, Payments through Email,SMS, etc.
• Involved directly into the process of taking E-mandates, NACH and Standing Instructions on Credit cards and UPI.
• Working out deals with various PSUs on projects taking care of the product from the time of development to sales.
• Interacted well with bureaus like Equifax, CRIF, Euronet, etc.
• Availed services from BBPS, Billdesk, Oxigen, etc.
• Promoted sales by working out deals with Dish/D2H, Zee5, Grofers and many such players to incentivize sales.
• Built strategic relations with NBFCs to promote Pay Later services.
• Worked closely with Hindustan Group for the marketing plans through digital, print, radio and social media platforms
• Hired and directed many marketing agencies to acquire vendors and created plans and strategies to boost sales and participated actively in the same.