CHETAN CHANNE
Nagpur,MH
Summary
Growth-oriented Digital Marketing Leader with 11+ years of experience driving organic acquisition, performance marketing efficiency, and revenue-generating lead funnels in the global market research industry. Proven track record of scaling traffic, improving conversion rates, reducing cost per lead, and aligning digital strategy with sales pipeline objectives. Experienced in managing multi-channel budgets, leading cross-functional teams, and optimizing large-scale content-driven websites.
Overview
14
14
years of professional experience
Work History
Manager – Digital Marketing (Founding Growth Lead)
Trouve360Reports
04.2022 - 05.2023
- Led end-to-end digital buildout for a newly launched B2B market research platform, establishing the complete acquisition infrastructure from inception.
- Growth Architecture & Strategy
- Defined full-scale SEO strategy including keyword universe development, search intent mapping, and content clustering framework.
- Designed scalable site architecture for large-volume research report listings.
- Developed optimized report page templates aligned with commercial search intent and lead generation objectives.
- Implemented technical SEO governance including crawl management, sitemap structuring, index optimization, and site health monitoring.
- Performance & Acquisition Setup
- Configured GA4 tracking architecture with event-based funnel measurement.
- Established lead capture framework and conversion optimization structure.
- Launched and optimized paid search campaigns targeting global B2B buyers.
- Built acquisition reporting dashboards for performance visibility and decision-making.
- Cross-Functional Execution
- Collaborated with development, content, and sales teams to align marketing execution with revenue goals.
- Standardized SEO and paid media processes to support scalable growth.
Assistant Manager – Web Marketing
Allied Market Research
03.2019 - 03.2022
- Oversaw multi-channel organic growth and content-driven acquisition strategy for competitive global research segments.
- Growth & Performance
- Delivered [INSERT %] organic traffic growth over tenure.
- Increased Top 3 ranking keywords by [INSERT %].
- Improved organic lead contribution from [INSERT %] to [INSERT %] of total inbound pipeline.
- Strengthened domain authority from [INSERT] to [INSERT] via structured digital PR and high-authority link acquisition.
- Strategic Execution
- Designed cluster-based content architecture targeting high-intent commercial queries.
- Standardized SEO audit frameworks for crawl optimization and index efficiency.
- Built recurring performance reporting models aligned with revenue goals.
Team Lead – Web Marketing
Global Market Insights Inc.
03.2017 - 05.2018
- Led organic growth initiatives for B2B market intelligence reports.
- Impact
- Improved ranking visibility across priority keywords by [INSERT %].
- Increased organic-driven leads by [INSERT %].
- Reduced bounce rate by [INSERT %] through on-page optimization improvements.
- Leadership Scope
- Managed team of [INSERT NUMBER] SEO specialists.
- Defined KPIs for traffic, keyword growth, and lead quality tracking.
Team Lead – Web Marketing
Markets and Markets
02.2015 - 03.2017
- Directed SEO operations and reporting for multiple research verticals.
- Impact
- Increased organic traffic by [INSERT %] across key categories.
- Improved report page conversion rate by [INSERT %].
- Standardized performance dashboards for leadership visibility.
SEO Team Lead
21st Century Web
11.2012 - 01.2015
- Managed SEO campaigns for diverse client portfolios.
- Delivered ranking recovery for penalized domains within [INSERT TIMEFRAME].
- Improved client organic traffic by [INSERT %] across managed accounts.
- Led technical on-page optimization and structured keyword strategy execution.
Senior SEO Executive / Analyst
Datalogic / Global Logic / YT Solutions
11.2009 - 11.2012
- Developed foundational expertise in search optimization and technical implementation.
- Executed on-page optimization across [3] web properties.
- Conducted keyword research and intent mapping for multi-industry clients.
- Implemented structured link-building campaigns to improve search visibility.
Education
Bachelor of Commerce - Computer Application (B.C.C.A.)
Dhanwate National College
Nagpur01.2008
Skills
- B2B growth strategy
- Proficient in optimizing technical SEO for sites with over 1,000 pages
- Search engine marketing expertise
- Conversion rate enhancement
- Data analysis and attribution
- Technical audits for SEO
- Lead generation strategy development
- Team Leadership & KPI Governance
- Social media activities
- Team leadership
- SEO strategies
- Social media expert
- E-commerce marketing
- Keyword analysis
Timeline
Manager – Digital Marketing (Founding Growth Lead)
Trouve360Reports
04.2022 - 05.2023
Assistant Manager – Web Marketing
Allied Market Research
03.2019 - 03.2022
Team Lead – Web Marketing
Global Market Insights Inc.
03.2017 - 05.2018
Team Lead – Web Marketing
Markets and Markets
02.2015 - 03.2017
SEO Team Lead
21st Century Web
11.2012 - 01.2015
Senior SEO Executive / Analyst
Datalogic / Global Logic / YT Solutions
11.2009 - 11.2012
Bachelor of Commerce - Computer Application (B.C.C.A.)
Dhanwate National College
Core Expertise
- B2B Growth Strategy & Demand Generation
- Technical SEO (Large-Scale Sites: 1,000+ Pages)
- Performance Marketing (Google Ads – Search)
- Funnel Optimization & Conversion Rate Improvement
- GA4 Analytics & Attribution Modeling
- Technical Audits (Crawlability, Indexation, Site Architecture)
- Revenue-Focused Lead Generation Strategy
- Budget Allocation & ROI Optimization
- Team Leadership & KPI Governance
Digital Growth Leadership Highlights
- Website Migration: Led domain and structural migration with full redirect governance, crawl validation, and post-launch performance monitoring.
- GA4 Implementation: Built event-based attribution framework to track lead sources and optimize acquisition channels.
- Technical SEO Optimization: Restructured crawl architecture, sitemap strategy, and internal linking to strengthen index efficiency.
- Paid Media Optimization: Reorganized paid search campaigns using intent-based segmentation to improve acquisition efficiency.
- Conversion Enhancement: Optimized lead capture workflow and landing experience to strengthen funnel performance.
Tools And Technology
GA4 (Event Tracking, Funnel Analysis), Google Search Console, Technical Audits, XML Sitemaps, Robots.txt, llms.txt, Crawl Diagnostics, Page Speed Optimization, Google Ads (Search), LinkedIn Campaign Manager, WordPress, HTML, Basic XML, Custom Performance Dashboards & KPI Tracking