CHETHAN BHASKAR
Bengaluru
Summary
With 11+ years of expertise in user engagement and retention strategies for Content Application (News, Videos and shareable cards), I have led large teams to deliver impactful results. My specialisation includes developing data-driven user engagement programs, executing GTM strategies, and driving strategic campaigns to optimise key metrics such as DAU, MAU, and app time spent. As an agile leader, I am passionate about creating user-centric experiences and fostering high-performing, user-first cultures.
Overview
12
12
years of professional experience
Work History
Senior Manager - User Engagement
Eterno Infotech Pvt Ltd
01.2022 - Current
- Design notification campaigns to maximise user engagement & other metrics (DAU/MAU/PV/Shares/Time Spent)
- Achieved 25% increase in Time spent
- GTM strategy for new product launch
- Increased user Click-through by 50%
- Handling & execution of new user engagement initiatives
- Organic user traffic improvement strategies & execution
- New product initiatives & ideas
- Launching & scaling of new projects
- Overseeing execution & delivery of new initiatives
- Managing team to deliver on defined performance targets
- Deeply understanding user behaviour & driving insights to various teams to influence roadmaps & key focus areas
Manager - User Engagement
Eterno Infotech Pvt Ltd
08.2020 - 03.2022
- Partnering with Product & content teams to create a highly personalised experience around discovering & enjoying content
- Define On platform & Off platform strategies across different channels & user cohorts
- Developing an engagement calendar relevant at a user level to help overall retention
- Establishing best practices & improving overall communications across different consumer touchpoints
- Managing workload, project & timeline management, quality checks, providing feedback & overall career development for team members
- New ideas & collaborations to improve user engagement
- Increased the number of notification campaigns by 40% for micro- level targeting which resulted in 15% increase in CTR
- Initiated various organic user engagement strategies & resulted in 20% increase in overall oraganic user engagement.
- Increased team strength by 100% for increased productivity and out-put
AM - Growth Hacks & BAU
Verse Innovation Pvt Ltd
04.2019 - 07.2020
- Handling projects to increase user app engagement time
- Planning different notification & user engagement strategies
- Daily health checks to identify areas of error & take corrective measurement
- User retention strategy & execution compliance check
- User segmentation & targeting to improve CTR
- Responsible for content notification campaigns across 13 Regional languages
- Various campaign initiatives resulted in 20% increase in user engagement
Assistant Manager - Team Ops & Content Strategy
Verse Innovation Pvt Ltd
03.2017 - 04.2019
- Managing an operations team of 50 members (in two shifts)
- Responsible for push notifications sent in 13 languages
- Leveraging data to understand the user conversion & engagement funnel
- Exploring content trends through regular research
- Strategic planning & execution of notification campaigns
- Team leave management and resource allocation
- Streamlined operations and prioritised tasks, allowing senior staff to increase productivity by 25%
Team Leader (Notification Operations)
Verse Innovation Pvt Ltd
04.2016 - 03.2017
- Leading a team of 20 members of Notification operations
- Work flow analysis & notification campaign planning & execution
- Compliance issue checks
- Inorganic app traffic strategies & content promotions
Associate (Notification Operations)
Verse Innovation Pvt Ltd
08.2013 - 03.2016
- Pushing best news content across languages to generate page views
- Using different strategies to increase user app engagement
- Conceiving marketing campaigns and crafting messaging
- Achieved DAU growth by 50%
Education
Bachelor of Science - Science
University of Delhi
New Delhi05.2013
10 +2 - Sceince
IJMHSS Kottiyoor
Kerala05.2010
Skills
- Operations
- GTM strategies
- User retention
- Growth hacks strategies
- Team management
- Cohort Analysis
- User segmentation
- Content Strategy
- MS Office
- People Management
- Push & Pull notifications
- User Engagement
- Product features
- Data analysis
- Stakeholder Management
- Cross-functional collaboration
- Operations management
- Troubleshooting and problem resolution
- Data-driven decision making
- Resource allocation
- Market analysis
- Team leadership
- Training and development
- Project planning
- Team development
- Budget management
- Performance reviewing
- Task delegation
- Analytical thinking
Strengths - Core Skills
- Operations
- GTM strategies
- Promotional Push notification execution
- User retention
- Growth hacks & strategies
- Content promotion
- Team management
Timeline
Senior Manager - User Engagement
Eterno Infotech Pvt Ltd
01.2022 - Current
Manager - User Engagement
Eterno Infotech Pvt Ltd
08.2020 - 03.2022
AM - Growth Hacks & BAU
Verse Innovation Pvt Ltd
04.2019 - 07.2020
Assistant Manager - Team Ops & Content Strategy
Verse Innovation Pvt Ltd
03.2017 - 04.2019
Team Leader (Notification Operations)
Verse Innovation Pvt Ltd
04.2016 - 03.2017
Associate (Notification Operations)
Verse Innovation Pvt Ltd
08.2013 - 03.2016
Bachelor of Science - Science
University of Delhi
10 +2 - Sceince
IJMHSS Kottiyoor
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