Summary
Overview
Work History
Education
Skills
Strengths - Core Skills
Timeline
Generic

CHETHAN BHASKAR

Bengaluru

Summary

With 11+ years of expertise in user engagement and retention strategies for Content Application (News, Videos and shareable cards), I have led large teams to deliver impactful results. My specialisation includes developing data-driven user engagement programs, executing GTM strategies, and driving strategic campaigns to optimise key metrics such as DAU, MAU, and app time spent. As an agile leader, I am passionate about creating user-centric experiences and fostering high-performing, user-first cultures.

Overview

12
12
years of professional experience

Work History

Senior Manager - User Engagement

Eterno Infotech Pvt Ltd
01.2022 - Current
  • Design notification campaigns to maximise user engagement & other metrics (DAU/MAU/PV/Shares/Time Spent)
  • Achieved 25% increase in Time spent
  • GTM strategy for new product launch
  • Increased user Click-through by 50%
  • Handling & execution of new user engagement initiatives
  • Organic user traffic improvement strategies & execution
  • New product initiatives & ideas
  • Launching & scaling of new projects
  • Overseeing execution & delivery of new initiatives
  • Managing team to deliver on defined performance targets
  • Deeply understanding user behaviour & driving insights to various teams to influence roadmaps & key focus areas

Manager - User Engagement

Eterno Infotech Pvt Ltd
08.2020 - 03.2022
  • Partnering with Product & content teams to create a highly personalised experience around discovering & enjoying content
  • Define On platform & Off platform strategies across different channels & user cohorts
  • Developing an engagement calendar relevant at a user level to help overall retention
  • Establishing best practices & improving overall communications across different consumer touchpoints
  • Managing workload, project & timeline management, quality checks, providing feedback & overall career development for team members
  • New ideas & collaborations to improve user engagement
  • Increased the number of notification campaigns by 40% for micro- level targeting which resulted in 15% increase in CTR
  • Initiated various organic user engagement strategies & resulted in 20% increase in overall oraganic user engagement.
  • Increased team strength by 100% for increased productivity and out-put

AM - Growth Hacks & BAU

Verse Innovation Pvt Ltd
04.2019 - 07.2020
  • Handling projects to increase user app engagement time
  • Planning different notification & user engagement strategies
  • Daily health checks to identify areas of error & take corrective measurement
  • User retention strategy & execution compliance check
  • User segmentation & targeting to improve CTR
  • Responsible for content notification campaigns across 13 Regional languages
  • Various campaign initiatives resulted in 20% increase in user engagement

Assistant Manager - Team Ops & Content Strategy

Verse Innovation Pvt Ltd
03.2017 - 04.2019
  • Managing an operations team of 50 members (in two shifts)
  • Responsible for push notifications sent in 13 languages
  • Leveraging data to understand the user conversion & engagement funnel
  • Exploring content trends through regular research
  • Strategic planning & execution of notification campaigns
  • Team leave management and resource allocation
  • Streamlined operations and prioritised tasks, allowing senior staff to increase productivity by 25%

Team Leader (Notification Operations)

Verse Innovation Pvt Ltd
04.2016 - 03.2017
  • Leading a team of 20 members of Notification operations
  • Work flow analysis & notification campaign planning & execution
  • Compliance issue checks
  • Inorganic app traffic strategies & content promotions

Associate (Notification Operations)

Verse Innovation Pvt Ltd
08.2013 - 03.2016
  • Pushing best news content across languages to generate page views
  • Using different strategies to increase user app engagement
  • Conceiving marketing campaigns and crafting messaging
  • Achieved DAU growth by 50%

Education

Bachelor of Science - Science

University of Delhi
New Delhi
05.2013

10 +2 - Sceince

IJMHSS Kottiyoor
Kerala
05.2010

Skills

  • Operations
  • GTM strategies
  • User retention
  • Growth hacks strategies
  • Team management
  • Cohort Analysis
  • User segmentation
  • Content Strategy
  • MS Office
  • People Management
  • Push & Pull notifications
  • User Engagement
  • Product features
  • Data analysis
  • Stakeholder Management
  • Cross-functional collaboration
  • Operations management
  • Troubleshooting and problem resolution
  • Data-driven decision making
  • Resource allocation
  • Market analysis
  • Team leadership
  • Training and development
  • Project planning
  • Team development
  • Budget management
  • Performance reviewing
  • Task delegation
  • Analytical thinking

Strengths - Core Skills

  • Operations
  • GTM strategies
  • Promotional Push notification execution
  • User retention
  • Growth hacks & strategies
  • Content promotion
  • Team management

Timeline

Senior Manager - User Engagement

Eterno Infotech Pvt Ltd
01.2022 - Current

Manager - User Engagement

Eterno Infotech Pvt Ltd
08.2020 - 03.2022

AM - Growth Hacks & BAU

Verse Innovation Pvt Ltd
04.2019 - 07.2020

Assistant Manager - Team Ops & Content Strategy

Verse Innovation Pvt Ltd
03.2017 - 04.2019

Team Leader (Notification Operations)

Verse Innovation Pvt Ltd
04.2016 - 03.2017

Associate (Notification Operations)

Verse Innovation Pvt Ltd
08.2013 - 03.2016

Bachelor of Science - Science

University of Delhi

10 +2 - Sceince

IJMHSS Kottiyoor
CHETHAN BHASKAR