With 11+ years of expertise in user engagement and retention strategies for Content Application (News, Videos and shareable cards), I have led large teams to deliver impactful results. My specialisation includes developing data-driven user engagement programs, executing GTM strategies, and driving strategic campaigns to optimise key metrics such as DAU, MAU, and app time spent. As an agile leader, I am passionate about creating user-centric experiences and fostering high-performing, user-first cultures.