Cindrella Selvarani

• Managed sales promotions and marketing strategies on major social media sites.
• Cultivated and maintained strategic alliances with key partners and vendors.
• Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
• Implemented, executed and strategically expanded business channel partnerships and program initiatives.
• Performed competitive analyses and adjusted sales and marketing strategies accordingly.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Analyzed sales and marketing data for improved strategies.
• Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
• Directed sales support staff in administrative tasks to help sales reps close deals.
• Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
• Committed to personal and professional development, I consistently seek out opportunities to upgrade my skills in technology pertinent to the industry. I actively refine my sales and management abilities, recognizing the value of staying ahead in a dynamic environment to contribute meaningfully to the success of the organization.
• Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 11% in sales.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Strategically identified and collaborated with impactful content creators and YouTubers, aligning their influence with the brand vision, resulting in a remarkable 30% boost in store walk-ins. Spearheaded initiatives that led to a 23% surge in sales, showcasing my ability to drive engagement and contribute to business growth through effective partnerships and marketing strategies.
• Managed revenue models, process flows, operations support and customer engagement strategies.
• Implemented systems and procedures to increase sales.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.

• Worked in recruitment of both IT & NON - IT team related to different domains like Manufacturing, Engineering, Power & Energy, Pharmaceuticals, FMCG, IT, BFSI, Banking, Finance, Construction and BPO.
• Led hiring, onboarding and training of new hires to fulfill business requirements.
• Increased profit by 100% by increasing the team strength from 4 to 8 over a period of one year.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

Career Path:

• Joined as Executive-Recruitment on December 2008 – August 2009
• Started to work as Sr. Executive-Recruitment on September 2009 – May 2010
• Promoted as Assistant Manager- Recruitment on June 2010

Responsibilities:

• Conducting internal meetings and keeping the team informed, examining the cost of recruiting.
• Organize travel inside India and to other countries as needed by booking plane tickets and hotels.
• Analyzing organizations in terms of industries and understanding their type of company, Scheduling appointments with recruiting managers.
• Managing campus requirements, walk-ins, and executing bulk requirements in over 5 verticals, including Retail, FMCG, Manufacturing, Engineering, IT (Software), Banking, and building / property developers / real estate.
• Efficiently held team events to increase staff team spirit and established trackers to update and monitor regulatory requirements.
• Working on the hiring of professionals at all levels from entry level to leadership hiring and reports to manager.
• Recommending and implementing proactive improvements in the interview funnel to increase the hiring efficiency.
• Finalizing interviews and keeping track of selected candidates&; joining dates and updating management.
• Conducting Induction Training for new hires, receiving appraisal feedback and suggestions, coordinating External and Internal Training Programs.
• Managing employee queries with regards to their deductions, settlements, and supporting documents.

• Handling all HR, personnel, training, and salary records for 200 field employees.
• Managing field personnel recruitment, training, payroll, welfare, and appraisal.
• Involved for entire front office management, stationery upkeep, activity registers, housekeeping, security, and all other aspects of office administration.
• Analyzing customer behavior and measure their impact on business outcomes to update strategies.
• Adopting new trends & strategies to expand the customer base such as upselling and cross-selling.
• Coordinating different departments in terms of their customer interactions and establishing a way to increase the level and effectiveness of their cooperation.
• Arrangement of aircraft tickets, air tickets, bus tickets, and hotel reservations for managers and employees traveling to India, the United Kingdom, Malaysia, and Singapore for training.
• Developed expertise in assisting the manufacturing facility in the recruiting process to meet manpower requirements in a timely manner from various places.
• Maintaining database of customers for follow up and reporting to the branch manager.
• Training representatives on new product and service offerings as well as special sales and promotions.

• Monitoring teachers; mobilizing roles and organizing admissions and results.
• Holding a meeting for teachers and parents, as well as consulting parents and children.
• Generated an annual report and MIS, and monitored bank statements.
• Collaboration in question paper preparation, timetables for teachers and students, and circulars.
• Computations of payroll, ESI, and PF, as well as teacher recruitment.