Cyril Scaria

• Promoted MAF's offerwall solution, MyChips, to mobile apps, games, and leading GPT platforms.
• Established and expanded the publisher base for MyChips from inception.
• Managed the complete sales cycle, from prospecting and lead generation to educating publishers on the value of MyChips, negotiation, and guiding them through the integration process.
• Led process enhancements and developed Standard Operating Procedures (SOPs), a knowledge base, and guidelines for the publisher development function.

• Spearheaded publisher acquisition efforts for Freestar's app mediation platform.
• Managed the complete business development process, from initial prospecting to final publisher onboarding.

• Built Kivi's direct supply stack from the ground up through strategic partnerships with app, web, and CTV publishers.
• Managed programmatic supply and demand partnerships with SSPs (Supply-Side Platforms) and DSPs (Demand-Side Platforms).

Served as an independent sales consultant for an in-game monetization startup, contributing to the establishment and growth of their APAC business.

• Pioneered the development of Quadrant's premium data supply stack, originating it from the ground up.
• Enabled mobile app publishers to effectively monetize 1st party location data.
• Successfully marketed Quadrant's exclusive data monetization and consent management solutions to mobile app proprietors worldwide.
• Fostered strategic partnerships with data aggregators and various indirect supply sources, including ad networks, SSPs, and SDK-based services.
• Proactively identified and capitalized on cross-selling and upselling opportunities.

• Led a proficient team of three members, overseeing supply partnerships within the Indian market.
• Forged strategic alliances with renowned app publishers, both marquee and category leaders.
• Expanded and diversified existing publisher relationships, capitalizing on opportunities for upselling and cross-selling.
• Supervised internal supply-demand coordination, consistently championing the interests of our valued publisher partners.
• Held responsibility for the P&L of India supply team and consistently met/exceeded quarterly revenue and profit targets.

• Established and led Mintegral's publisher development initiatives across India, South East Asia, and the Middle East.
• Managed account relationships with pivotal app and game publishers, while strategizing ways to amplify and fortify these partnerships.
• Acted as the company's representative at prominent industry gatherings, including Casual Connect, Digital Gaming Conference, Nasscom GDC, Adtech, among others.

• Spearheaded publisher acquisition and management for the app monetization platform - Seventynine, which was acquired by Dentsu Aegis Network.
• Led creative strategy development, as well as ad-hoc media planning and buying, for brand campaigns.
• Supervised ad operations to ensure seamless campaign delivery while optimizing the company's profitability.

• Orchestrated strategic and campaign-specific media buying for Affle's brand business.
• Oversaw crucial publisher relationships.
• Maintained and updated publisher collaterals and analytics, ensuring timely dissemination to key internal stakeholders.
• Conducted media planning duties.