DAKSHTA GUPTA
New Delhi
Summary
Dynamic marketing professional with experience at Pernod Ricard India, leading a team of 30 to execute impactful marketing campaigns. Proven ability in team management and effective communication, driving brand awareness through strategic marketing plans. Excel in fostering relationships with trade partners to align marketing initiatives with business goals.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Trade Marketing Trainee
Pernod Ricard India
Agra
07.2025 - Current
- Lead a team of 30 promoters across Agra, Aligarh and Firozabad for executing marketing campaigns and spot promotions at liquor retail outlets.
- Coordinated logistics for promotional activities and in-store displays with effective and efficient use of POSM
- Planned and organized public relations and promotional events.
- Managed relationships with external vendors, agencies and suppliers to ensure effective delivery of services and proper working in the market.
- Collaborated with sales team to develop targeted promotions and incentives programs.
- Facilitated cross-functional team meetings to align marketing objectives with overall business goals.
- Established and maintained effective relations and communications with trade partners to ensure transparency and alignment on marketing initiatives.
- Developed and executed comprehensive marketing plans to increase brand awareness and generate leads.
- Spearheaded initiatives to maintain effective in-store product placement techniques.
Marketing Intern
Petronet LNG Ltd.
New Delhi
04.2024 - 05.2024
- Analyzed the global LNG scenario and Identified the Demand drivers for the LNG industry.
- Researched and Recommended two Growth Avenues for Petronet LNG Ltd by that were Diversifying into SSLNG and Venturing into Petrochemicals.
Education
POST GRADUATE DIPLOMA IN MANAGEMENT - GENERAL
Lal Bahadur Shastri Institute Of Management
New Delhi04-2025
Bachelors Of Business Economics -
Lakshmibai College
Delhi01.2022
XII - Commerce
Montfort Senior Secondary School
Delhi01.2019
X -
Montfort Senior Secondary School
01.2017
Skills
- Microsoft Office Suite
- Canva
- Team Management
- Leadership
- Effective Communication
Positions Of Responsibility
- TT Head; Sports Club, Member of the Sports and Fitness Society of LBSIM and part of event organization., Part of Organizing team of the annual college sports fest with a footfall of 500 students and recruited 10 B Schools for participation.
- Captain of Lakshmibai College's women's Table Tennis and Kho-Kho team.
Projects
- Live Project; Skilled Sapiens, Completed a live project on 'Building Brand Recall in the Ed-Tech Industry' for Skilled Sapiens. Created a Content Strategy and Recommended engagement initiatives for fostering brand loyalty., Identified the most effective communication channels for reach and strengthening brand recall.
- Integrated Marketing Campaign, Developed a comprehensive marketing campaign for launch of a new luxury watch in the market., Researched the market to identify the target audience, their preferences and buying behavior., Developed a marketing mix strategy, including product positioning, pricing strategy and distribution.
- Rural Immersion In Kannauj, Studied the Aroma Value Chain and various aromatic plants used in the production of perfumes., Collected qualitative data by interviewing women, understood their way of life and their challenges., Visited the local dispensary, school & farmland to learn about the villagers' socio-economic profile.
Extracurricular Activities
- Roister: Inter College Sports Competition, Captain of multiple sports like Basketball, Table Tennis, Dodgeball and Kho-Kho at the inter-college level., 2019-22,
- Won numerous trophies including first and second places across a span of three years., Recruited players, coordinated with the host college, organized practice sessions for the team.
- IMT Sports Comp, Participated and stood runners up in Lawn Tennis, Basketball and Throwball competitions at IMT Nagpur., 2024
Certification
- Market Research and Consumer Behavior, IE B- School, 2023
- Sales & Marketing Leadership Program, 2023
Timeline
Trade Marketing Trainee
Pernod Ricard India
07.2025 - Current
Marketing Intern
Petronet LNG Ltd.
04.2024 - 05.2024
POST GRADUATE DIPLOMA IN MANAGEMENT - GENERAL
Lal Bahadur Shastri Institute Of Management
Bachelors Of Business Economics -
Lakshmibai College
XII - Commerce
Montfort Senior Secondary School
X -
Montfort Senior Secondary School