DARSHAN HARIHARAN
Chennai
Summary
Results-driven business analyst skilled in utilizing Python, SQL, Tableau, and Power BI for actionable insights and effective problem-solving. Proven track record in data processing, predictive modeling, and dashboard creation. Committed to advancing analytical capabilities and supporting data-driven decision-making.
Overview
3
3
years of professional experience
Work History
Data Processing Analyst
Nielsen IQ
Chennai
07.2024 - 08.2025
- Coded and categorized over 100,000 products, achieving an accuracy rate of 94%.
- Consistently exceeded production targets, maintaining over 110% efficiency on a regular basis.
- Ensured the accuracy and timely processing of raw market data, facilitating consumer insights and market trend analysis for clients.
Market Analyst Intern
High Places Internationals
Chennai
12.2022 - 01.2023
- Conducted market research on Fortune 500 companies, compiling a database of 1000+ C-suite executives with 99% data accuracy.
- Contributed to 10+ strategic decision-making processes through comprehensive datasets and actionable insights.
- Led a 3-member team to analyze retention factors, gathering data from 100+ employees.
- Developed a 77-page report with recommendations, utilizing Excel for data visualization to enhance retention strategies.
Education
Post-Graduate Program - Data Analytics & Machine Learning
Imarticus Learning
Chennai, India01.2023
BBA -
Guru Nanak College (Autonomous)
Chennai, India01.2023
Skills
- Data analysis
- Data visualization
- Market research
- Team collaboration
- Reporting skills
- Strategic planning
- Critical thinking
- Time management
- Tableau software
- Python programming
- Advanced Excel
- SQL database
- Microsoft Excel
Projects
Hyperparameter-Tuned Income Prediction Model
Achieved 83.6% accuracy in predicting annual income using Logistic Regression after implementing hyperparameter tuning and feature engineering. Improved class balance with SMOTE and optimized precision and recall metrics, demonstrating advanced machine learning techniques and business application.
SQL-powered sales analytics dashboard
Designed an interactive sales dashboard by integrating SQL insights into Power BI, enhancing data-driven decision-making Analyzed sales data of over 1,000 employees to identify key trends and patterns, providing actionable insights for organizational growth
Timeline
Data Processing Analyst
Nielsen IQ
07.2024 - 08.2025
Market Analyst Intern
High Places Internationals
12.2022 - 01.2023
Post-Graduate Program - Data Analytics & Machine Learning
Imarticus Learning
BBA -
Guru Nanak College (Autonomous)
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