Debashis Mishra
Bhubaneswar
Summary
Results-driven Sales C Distribution Leader with 15+ years of experience leading strategic growth and market expansion in competitive sectors. Demonstrated success as State Head and Regional Manager delivering double-digit revenues growth, brand visibility, and cross-functional leadership across diverse markets.
Overview
21
21
years of professional experience
Work History
Branch Manager
Ceiling Impel Pvt.Ltd.
Bhubaneshwar
12.2025 - Current
- Directed daily operations, focusing on profitability, managing staff, and delivering high-quality results.
- Drove revenue generation and expanded retail presence.
- Analyze financial reports, and implement cost control measures to maximize profitability.
- Setting sales Targets, Ensuring compliance and regulations.
- Identified projects through team collaboration, ensuring accurate pricing and successful project closure.
- Facilitated the timely dispatch of materials to customers and coordinated incoming product deliveries.
Regional Manager(EAST)
E3 Group
Kolkata
12.2023 - 02.2025
- Oversaw team of six Territory Managers, ensuring alignment with regional objectives and performance targets.
- Managed sales, marketing, and operations to drive growth across West Bengal, Odisha, and North East regions.
- Reported on sales, collections, and manpower productivity to inform strategic decision-making.
- My product portfolio includes Edge band, Lamination (Sky Décor), Aluminum Composite Panels, Grass, Cladding, and MDF.
Territory Manager(Odisha)
Rehau Polymers
Bhubaneshwar
08.2021 - 11.2023
- Managed ₹12 crore turnover, implementing strategies to drive growth.
- Achieved sales targets for value-added products, contributing to regional growth.
- Developed standardized formats and communicated schemes to motivate partners in meeting targets.
- Trained carpenters and contractors on product features and benefits.
- Educated customers about new product features and benefits during promotional events.
- Constantly monitoring Accounts Receivable (AR) to ensure aging is consistently less than 30 days.
Territory Sales(Odisha)
Hafele India
Bhubaneshwar
02.2019 - 08.2021
- Managing architectural hardware, furniture fittings, sliding fittings, kitchen solutions, and glass fittings across the entire Odisha market through franchise and trade partners.
- Handling an annual turnover of 2.70 Cr, working with one HDS Gold Franchise, two HSP Gold Franchisees, and eighteen trade partners.
- Traveled to major towns to establish franchise and trade partnerships, enhancing regional distribution.
- Developed Go-To-Market plans and increased product awareness through canopy and camp activities, boosting customer engagement.
- Targeted Architectural Hardware (AH), Glass Fittings (GF), BLUM products, and kitchen fittings to drive market presence.
Territory Sales (Western Odisha)
Dalmia Cement Ltd.
Rourkela
02.2018 - 02.2019
- Consistently exceeding monthly targets to enhance Dalmia Magic's market and mind share.
- Developed market entry strategies and launched new products in Western Odisha market, enhancing brand visibility.
- Managed distributors to drive primary sales of retail and project materials, ensuring consistent supply and support.
- Formulated promotional plans and product services, expanding customer base and strengthening market position.
- Resolving product complaints through direct engagement with painters and retailers, providing on-site training for painters, and conducting site sampling at new locations.
Cluster Manager
Reliance Digital Express Mini (JIO Stores)
Rourkela
12.2015 - 02.2018
- Led, motivated, monitored, and guided team of 45 staff across 10 stores to ensure high performance and alignment with company standards.
- Conducted regular store visits to uphold Visual Merchandising (VM) standards and maintain Minimum Basic Quantity (MBQ) levels, ensuring optimal day-to-day operations.
- Managed diverse product range, including mobile phones, accessories, consumer durables, and consumer electronics, ensuring product availability and merchandising standards.
- Arranging stock from the National Headquarters (NHQ) in coordination with the state Distribution Centre and tracking stock status in stores using SAP.
Area Manager
Aircel Ltd
Bhubaneswar
06.2011 - 12.2015
- Capitalized on horizontal and vertical business opportunities, improved business systems, enhanced distribution infrastructure, optimized human resources, and leveraged consumer insights to drive growth.
- Driving sales for the entire Paradeep territory, which generated revenue of 50 lakhs per month.
- Managed 600 retail outlets and coordinated activities of three TSMs, two RSEs, six FOS, and two LMPs to ensure seamless operations across the distribution network.
- Formulating strategic initiatives and making decisions in collaboration with top management, utilizing business intelligence with various departments concerned.
- Ensuring the timely roll-out of schemes according to business format guidelines and playing a crucial role in monitoring secondary, tertiary, and collection efforts.
- Consistently achieved gross targets across all business segments.
Area Manager
Reliance Communications Ltd
Bhubaneswar
12.2009 - 06.2011
- Examined business potential and executed strategies that drove sales and increased turnover, achieving key targets.
- Identified, qualified, and pursued new business opportunities through market surveys, mapping, and lead generation, enhancing market presence.
- Networked with financially strong and reliable dealers and channel partners to deepen market penetration and expand reach.
Assistant Manager
Odissa Marketing
Bhubaneswar
04.2009 - 11.2009
- Led and supervised a team of 20 Sales Executives across eastern Orissa, driving coordinated sales efforts and team alignment.
- Collaborated with primary and secondary distributors to devise targeted market strategies based on customer demand and competitive analysis.
- Established sub-distributor and retailer networks, ensuring optimal quantity and quality of sales channels to enhance market reach.
Assistant Manager
Odissa Marketing
Bhubaneswar
07.2005 - 07.2007
- Leading and supervising a team of 20 Sales Executives across the eastern parts of Orissa.
- Developed market strategies in collaboration with primary and secondary distributors based on customer demand and competitive analysis.
- Established sub-distributor and retailer networks to enhance sales channel effectiveness.
Education
MBA - Marketing & HRM
Utkal University
01-2009
Skills
- New Business Development
- Key Accounts Management
- Account management
- Business development
- Brand Building
- Client engagement
- Market Analysis
- Market Research
- Distribution Management
- Supply Chain Management
- CRM Implementation
- Team Management
Timeline
Branch Manager
Ceiling Impel Pvt.Ltd.
12.2025 - Current
Regional Manager(EAST)
E3 Group
12.2023 - 02.2025
Territory Manager(Odisha)
Rehau Polymers
08.2021 - 11.2023
Territory Sales(Odisha)
Hafele India
02.2019 - 08.2021
Territory Sales (Western Odisha)
Dalmia Cement Ltd.
02.2018 - 02.2019
Cluster Manager
Reliance Digital Express Mini (JIO Stores)
12.2015 - 02.2018
Area Manager
Aircel Ltd
06.2011 - 12.2015
Area Manager
Reliance Communications Ltd
12.2009 - 06.2011
Assistant Manager
Odissa Marketing
04.2009 - 11.2009
Assistant Manager
Odissa Marketing
07.2005 - 07.2007
MBA - Marketing & HRM
Utkal University