AJAY S SAMBYAL
Pune
Summary
A Results-driven Seasoned Sales professional expansion with an experience of 12+ years with a proven track record of delivering exceptional growth and spearheading transformative brand-building initiatives and establishing a benchmark in business generation and market share expansion recognized for contributions to budgeted sales figures, team management, territory expansion & new account development in WHITE GOODS, PREMIUM BUILT-IN KITCHEN APPLIANCES, SMALL KITCHEN APPLIANCES segment.
Overview
16
16
years of professional experience
Work History
Branch Manager
Hella Infra Market Pvt. Ltd.
Pune
09.2024 - Current
- Develop and implement strategic sales plans to achieve company goals in the kitchen appliances sector
- Lead and manage the sales team, providing guidance, support, and motivation to achieve sales targets
- Cultivate and maintain relationships with key clients, retailers, and distributors to expand market reach
- Analyse market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement
- Oversee the branch's day-to-day operations, ensuring efficient inventory management and timely product deliveries
- Collaborate with marketing teams to design and execute effective promotional campaigns
- Conduct regular performance evaluations and provide on-going training to enhance the skills of the sales team
- Monitor financial performance, prepare budgets, and implement cost-control measures to optimize branch profitability
- Stay abreast of industry developments, product innovations, and emerging market trends
- Uphold a high standard of customer service, addressing customer concerns and ensuring satisfaction
- Created reports summarizing operational performance metrics for senior management review.
- Maintained regular performance appraisals for subordinates through verbal, written and on-going review programs.
Regional Manager
KENT RO SYSTEMS LTD.
Pune
08.2022 - 08.2024
- Designated as Regional Manager with KENT RO SYSTEMS LTD
- (Small Kitchen Appliances & Water Purifier division) in terms of Sales, Marketing & Business Development
- Preparing Sales Forecast, Sales Budget & maintaining daily reporting of team members
- Ensure overall budget achievement as per the set plans
- Ensuring regular monitoring & feedback on competitor activities
- Identifying, recruiting new Trade Partners and maintaining healthy relationships with them
- Effectively leading/managing a team of Area Managers to boost sales & service for Small Kitchen Appliances Division
- Maintained a high level of professionalism when interacting with customers or vendors in person or over phone and email communication.
- Conducted regular meetings with district managers to discuss sales performance and provide guidance on improvement tactics.
- Developed and implemented strategies to increase market share in the region.
- Reviewed monthly reports from individual districts regarding sales figures and other metrics.
- Implemented change management and distributor network restructuring strategies, identifying underperforming locations as targets for acquisition.
- Organized team activities to build camaraderie and foster pleasant workplace culture.
- Regular monitoring & coordination with Service Team, Warehouse Team to ensure execution as per the plan & to ensure 100% satisfaction of Business Partners & end customers
- Provided mentorship and coaching to staff members throughout the region as needed.
- Trained staff on product knowledge, customer service techniques, sales strategies.
- Developed annual budgets for each district within the region.
- Identified new business opportunities through market research and industry trends.
- Established goals, objectives, policies, procedures, and standards of performance for all personnel in the region.
Branch Manager
KAFF Appliances India Pvt. Ltd.
Pune
06.2021 - 07.2022
- Designated as Assistant Branch Manager with KAFF Appliances India Pvt Ltd in terms of Sales, Marketing & Business Development
- Provided guidance and support to team members regarding problem resolution and customer service issues.
- Preparing Sales Forecast, Sales Budget & maintaining daily reporting of team members
- Ensure overall budget achievement as per the set plans
- Ensuring regular monitoring & feedback on competitor activities
- Identifying, recruiting new Trade Partners (Dealers, Key Accounts, Architects, Builders, Kitchen Consultants etc.) and maintaining healthy relationships with them
- Ensuring training programs for Interior Designers, Sales team for improved performance & productivity
- Effectively leading/managing a team of Area Managers to boost sales & service for Built-In Kitchen Appliances Division
- Created reports summarizing operational performance metrics for senior management review.
- Analyzed data to identify trends related to products, services, customers and markets served by the branch.
Area Manager
Bosch & Siemens Household Appliances Manufacturing Pvt. Ltd.
Pune
12.2018 - 06.2021
- Headed BSH’s Built-In Kitchen Appliances Division (BOSCH, SIEMENS and BOSCH PREMIUM) for Pune & ROM in terms of Sales & Business Development
- Ensure overall budget achievement as per the set plans
- Setting up distributor for BOSCH Built-In appliances
- Identifying & recruiting DSP’s for BOSCH PREMIUM product line-up
- Ensuring training programs for Interior Designers, Sales team for improved performance & productivity
- Ensuring accuracy in forecasting for Built-In appliances
- Effectively leading a team of Business Development Managers & Territory Sales Executive to boost sales, service & customer support for premium Built-In Appliances Division
- Conducted periodic reviews of inventory levels and product mix in stores.
- Provided guidance on the implementation of new policies and procedures in stores.
- Scheduled regular meetings with store teams to discuss objectives, performance metrics and customer feedback.
- Coached Store Managers on developing effective sales strategies and building customer loyalty.
- Coordinated with store managers to develop plans for improving operational efficiency.
- Supervised employees, ensuring optimal productivity.
- Maximized sales by effectively rolling out new incentive programs across regional stores.
- Promoted positive customer service experiences by promptly resolving conflicts.
- Mentored team members by demonstrating best practices for sales and customer service.
- Supported sales team members to drive growth and development.
- Coached, developed and motivated team to achieve revenue goals.
- Resolved customer complaints regarding sales and service.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Deputy Manager
Whirlpool of India Ltd.
Pune
07.2018 - 11.2018
- Headed Whirlpool of India Ltd
- Commercial/Industrial Appliances Division for Pune & ROM, Goa, MP & Chhattisgarh in terms of Sales, Marketing & Business Development
- Identifying, recruiting new Trade Partners (Kitchen Consultants, Distributors) and maintaining healthy relationships with them
- To develop Pune & ROM, Goa, MP & Chhattisgarh markets for Commercial/Industrial Appliances Division of Whirlpool of India Ltd
- For increasing sales growth & revenue generation
- Identifying and qualifying business opportunities through market surveys and mapping as per targeted plans
- Provided guidance and support to team members to help them achieve goals.
- Prepared monthly progress reports detailing achievements against set targets.
- Provided necessary technical assistance and advice to subordinates when needed.
- Monitored daily operations and ensured compliance with company policies and regulations.
- Coordinated with other departments to ensure smooth functioning of activities.
- Worked closely with customers to understand needs and resolve diverse issues.
- Resolved customer inquiries and complaints requiring management-level escalation.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Reviewed completed work to verify consistency, quality, and conformance.
- Organized team activities to build camaraderie and foster pleasant workplace culture.
- Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement.
- Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
- Evaluated individual and team business performance and identified opportunities for improvement.
- Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
Deputy Manager
Whirlpool of India Ltd.
Pune
02.2015 - 07.2018
- Headed Whirlpool of India Ltd
- & Kitchen Aid Built-In Kitchen Appliances Division for Pune & ROM, Goa, MP & Chhattisgarh in terms of Sales, Marketing & Business Development
- Identifying, recruiting new Trade Partners (Dealers, Key Accounts, Architects, Builders, Kitchen Consultants etc.) and maintaining healthy relationships with them
- To develop Pune & ROM, Goa, MP & Chhattisgarh markets for Built-In Kitchen Appliances segment of Whirlpool of India Ltd
- & Kitchen Aid for increasing sales growth & revenue generation
- Conducting training programs for Interior Designers, Sales team for improved performance & productivity
- Aiding the team members so as to enhance creativity & interpersonal skills, apt judgment and respond appropriately as per the situations
- Establishing & promoting long terms customer relationships including facilitating all pre-sale & post sale customer communications, support & services
- Provided guidance and support to team members to help them achieve goals.
- Prepared monthly progress reports detailing achievements against set targets.
- Provided necessary technical assistance and advice to subordinates when needed.
- Monitored daily operations and ensured compliance with company policies and regulations.
- Coordinated with other departments to ensure smooth functioning of activities.
- Worked closely with customers to understand needs and resolve diverse issues.
- Analyzed sales data to identify trends and adjust strategies accordingly.
- Resolved customer inquiries and complaints requiring management-level escalation.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Reviewed completed work to verify consistency, quality, and conformance.
- Recruited and trained new employees to meet job requirements.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Organized team activities to build camaraderie and foster pleasant workplace culture.
- Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
Senior Sales Executive
IFB Industries Ltd.
Pune
06.2012 - 01.2015
- To develop Pune & North Karnataka for White Goods/Kitchen Appliance segment of IFB Industries Ltd
- Handled IFB POINTS for Pune for increasing sales growth & revenue generation
- Handled B2B Sales for Home Appliances Division in Bangalore for increasing sales growth & revenue generation
- Development of seven districts of North Karnataka (Hubli, Dharwad, Gulbarga, Bidar, Bijapur, Raichur, Yaadgir) in terms of Sales & revenue generation for WHITE GOODS
- Carrying out BTL activities for Brand development across different segments
- Generating new development deals for opening Exclusive Brand Outlets in each District with a motive to reduce dependency on existing Channel Partners
- Collaborated with marketing team to develop promotional materials and campaigns for target markets.
- Identified new business opportunities through research, customer feedback and industry analysis.
- Investigated customer complaints regarding product quality or service delivery.
- Managed a team of sales representatives by setting goals, providing guidance, monitoring performance and offering coaching as needed.
- Conducted market research to identify potential customers and competitive pricing.
- Generated leads through cold calling and networking activities.
- Monitored competitor activity in order to stay ahead of the competition in terms of pricing, promotions.
- Developed and implemented strategic sales plans to increase revenue and market share.
- Analyzed customer data to identify trends in buying behavior, preferences and needs.
- Monitored competitors' activities to maintain current knowledge of market conditions.
- Maintained strong relationships with existing clients by providing prompt responses to inquiries and resolving any issues.
- Organized trade shows, conferences, and other events to promote products or services.
- Conducted presentations to potential customers to demonstrate products or services capabilities.
- Created reports detailing sales activities such as weekly, monthly, quarterly results, forecasts, territory analyses .
- Maintained high conversion rate on consistent basis by engaging with customers, responding quickly to concerns and alleviating issues.
- Networked with potential customers, made cold, and warm calls and set up appointments and showcase offerings.
- Engaged with prospective clients to grow pipeline and schedule sales presentations.
- Enhanced sales by presenting customers with specific solutions.
Business Development Executive
Auctus Systems
Pune
08.2009 - 06.2010
- New business generation including end to end lead generation activities on Online Marketplaces like Elance for Web development & SEO services
- Costing & negotiating on budget of projects via telephonic conversation & chat
- Also worked extensively on follow ups, closures & creating closure reports
- Managing engagements and converting existing relations into long term relations to generate regular business
Process Executive
Wipro
Pune
03.2009 - 07.2009
- Managed a team of Executives for increase in sales, handled troubleshooting and provided customer support for audio and infotainment products for Harman International
- Delivered Level 2 Technical Support for Harman International’s customers in USA and followed set standard practices and operating procedures
Education
PGDM - Marketing
International School of Business & Media
Pune, Maharashtra01.2012
BE - Computer
Vidya Prathisthan College of Engineering
Baramati, Pune01.2008
12th -
Sri Ranbir Higher Secondary School
J&K01.2002
10th -
Model Academy
J&K01.2001
Skills
- Distribution handling
- Retail Sales
- Architect lobby
- Consumer Durables selling
- Small Kitchen Appliances
- Premium product selling
- Built-In Kitchen appliances
- Forecasting
- Training & Development of Sales team
- New Business Development
- Branch Handling
- Regional Development
- Channel Sales Development
- Key Account Management
- Team Handling
- Channel expansion
- Strong leadership and interpersonal skills
- Excellent communication and negotiation abilities
- Analytical mindset
- Familiarity with market trends and customer preferences
- Result-oriented
- Relationship building and management
- Business development expertise
- Excels in team leadership
- Sales professional
- Customer and vendor relations
- Training and development
- Sales expertise
- Product training
- Collection
- Business planning
- Client relationship management
- Revenue generation
- Verbal/written communication
- Team supervision
- Branch operations management
- Coaching and mentoring
- Excellent communication skills
- Excellent time management skills
- Relationship building
- Sales planning
Affiliations
Rocky Poonawala Dance School, Pune
Accomplishments
- Appreciated for achieving 1st Position in Makeover Competition during Forza’10 at ISB&M
- Appreciated for achieving 1st Position in Inter-School Essay Writing and Painting Competition
- Appreciated for achieving 1st Position in Debate Competition
- Successfully achieved 2nd Position in Junkyard Competition during Forza’10 at ISB&M
Additional Information
Travelling, Trekking, Listening to Music & Composing Music, Reading Books, Photography, Sports
Extramuralengagements
- Coordinator, Sponsorship Team for Forza’11
- Member, Core Team for HR Share’11 at ISB&M
- Member, Sponsorship Team for Forza’10 at ISB&M
- Member, Sponsorship Team for HR Share’10 at ISB&M
- Member, Sponsorship Team for Crescendo’10 at ISB&M
- Member, Personality Development Club at Graduation Level
- Member, Annual Fest Organizing Committee Verizmo at Graduation Level
- Member, Football & Badminton Team at Graduation Level
- Member, Tawi Trekker Group
Communitydevelopmentwork
Akansha Foundation (NGO), Pune, Maharashtra, India, 01/01/10 - 02/28/10, Voluntarily contributed efforts in the education of underprivileged children through mobilizing funds, resources & services.
Personal Information
Date of Birth: 08/04/84
Languages
- English
- Hindi
- Punjabi
- Dogri
- Marathi
Projects
Present and Future of Social Marketing and How it Helps in Brand Building Gillette Pricing Strategy Business Strategies of Asian Paints Over-Hyped and Under-Hyped Celebrity Brand Endorsement Segmentation, Target and Positioning of DUREX Female Condom
Keyhighlightsandachievements
- Transformational Brand Building, Engineered a paradigm shift in the market positioning for different brands, creating a strong brand identity that resonated with target customers.
- Award-Winning Performance, Honored as the Best Sales Manager Pan India across leading organizations, including Whirlpool Corporation, Bosch & Siemens Home Appliances, Kent RO Systems and KAFF, for exemplary contributions to sales and business growth.
- Instrumental in Brand Store Launches, Successfully opened multiple exclusive brand stores, enhancing brand visibility, elevating customer experience, and driving revenue growth through high-impact, experiential retail spaces.
- Exceptional Sales Growth, Consistently achieved and exceeded sales targets, delivering a 200% increase in sales revenue within a defined timeframe through strategic planning, market penetration, and customer-centric solutions.
- Market Penetration & Expansion, Expanded the business into untapped markets through strategic channel partnerships, innovative marketing campaigns, and superior customer engagement strategies.
- Channel Development, Built and nurtured strong relationships with distributors, retailers, and direct customers, ensuring seamless product availability and enhanced customer experience.
- Leadership in Innovation, Introduced cutting-edge sales strategies and promotional campaigns that elevated brand visibility and product adoption across diverse customer segments.
- Team Empowerment, Trained and mentored high-performing sales teams, fostering a culture of excellence, accountability, and results-oriented performance.
Internship
To Understand the Decision-Making Process of Classic Contractors for Interior Emulsions, 2 Months (04/01/11 - 06/30/11), Akzo Nobel India Ltd., Mumbai, Maharashtra, India, Conducted a survey on various areas of Mumbai and visited various Retail Outlets as Mystery Customer to gather details regarding the Classic Contractors. Prepared questionnaires to develop Hypothesis, conducted In-Depth Interviews to test the Hypothesis with a sample size of 40 Contractors, analyzed Buying Behaviour of consumers towards company’s & competitors’ products and presented a Report.
Languages
English
Proficient
C2
Hindi
Proficient
C2
Marathi
Advanced
C1
Punjabi
Advanced
C1
LinkedIn profile
https://www.linkedin.com/in/ajay-sambyal-016b0943?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
Timeline
Branch Manager
Hella Infra Market Pvt. Ltd.
09.2024 - Current
Regional Manager
KENT RO SYSTEMS LTD.
08.2022 - 08.2024
Branch Manager
KAFF Appliances India Pvt. Ltd.
06.2021 - 07.2022
Area Manager
Bosch & Siemens Household Appliances Manufacturing Pvt. Ltd.
12.2018 - 06.2021
Deputy Manager
Whirlpool of India Ltd.
07.2018 - 11.2018
Deputy Manager
Whirlpool of India Ltd.
02.2015 - 07.2018
Senior Sales Executive
IFB Industries Ltd.
06.2012 - 01.2015
Business Development Executive
Auctus Systems
08.2009 - 06.2010
Process Executive
Wipro
03.2009 - 07.2009
PGDM - Marketing
International School of Business & Media
BE - Computer
Vidya Prathisthan College of Engineering
12th -
Sri Ranbir Higher Secondary School
10th -
Model Academy