DEBASHREE CHAKRABORTY
SENIOR CONTENT WRITER
Hyderabad
Summary
Self-driven, meticulous and detail-oriented senior content writer with 3.8+ years of experience in marketing and technical and creative content writing. Proven skill in conducting thorough research and producing high-quality content for the company and clients. Specialized in crafting informational and instructional documents like business proposals, brochures, newsletters, mailers, white papers, product descriptions, user manuals, company policies, blogs, SEO-optimized social media content and more.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Senior Content Writer
Next Education India Pvt Limited
Hyderabad
01.2022 - Current
- Composed, curated and reviewed technical content such as product descriptions, new release, user manuals, business proposals, newsletters, white papers and how-to guides for clients.
- Developed multiple creative content including blog articles, video scripts and marketing collaterals to promote brand awareness and increase website traffic.
- Handled social-media calendar for corporate for 8+ months.
- Crafted high-quality content for websites and ensuring consistency in style and tone.
- Drafted company policy and publishing blogs on company websites.
- Conducted research to ensure maximum credibility of all forms of content.
- Coordinated with design team to develop visual aids that enhance effectiveness of assigned project.
- Collaborated with other cross-functional departments such as academics, tech, product and marketing to ensure content aligns with overall corporate branding strategy.
- Established strategies to design flow of documents for timely completion of projects.
- Maintained quality standards while generating engaging and knowledge base blogs and articles for organizations.
- Performed edit review of documents shared by other departments.
Business Development Manager
Next Education India Pvt Limited
Bhopal
02.2018 - 09.2019
- Communicated with clients on day-to-day basis to identify their buying needs, developed various sales collaterals, and worked on pre-sales technical presentations/demos.
- Managed over 70+ demos and 20+ training sessions for clients.
- Created and delivered effective presentations and sales tools for sales team.
- Identified and implemented most suitable solutions for clients while maintaining optimum economical design to meet user requirements.
- Worked closely with sales and marketing team to develop selling strategy within target accounts.
Sales Consultant
Tata Class Edge
Mumbai
01.2017 - 12.2017
- Build effective relationships with clients so as to maintain good revenue increase for organization.
- Conducted 40+ demos with effective and compelling presentations for clients.
- Developed product road maps and marketing strategies for internal and external business partners.
- Analyzed market potential and trends; identified new opportunities in assigned territory.
Education
MBA - Marketing
07.2015 - 06.2017
Bachelor's of Engineering - Computer Science
07.2011 - 06.2015
Skills
Proficient in drafting and maintaining well-organized information and content architecture
Strong knowledge of Microsoft Office Suite for crafting creative, concise and engaging content
Adept to creating content using multiple tools like Lucid chart, Canva, Unsplash and more
Ability to meet deadlines while adhering to standards set by organizations
Familiarity with keyword research and optimization to increase relevance of web content
Research-oriented and focused on delivering accurate and credible content
Ability to optimize workflow and effectively manage multiple tasks simultaneously
Certification
Technical Writing Certification Program from IIM Skills
Timeline
Digital Marketing Certificate Program from The Brand Salon
12-2023
Technical Writing Certification Program from IIM Skills
03-2023
Senior Content Writer - Next Education India Pvt Limited
01.2022 - Current
Business Development Manager - Next Education India Pvt Limited
02.2018 - 09.2019
Sales Consultant - Tata Class Edge
01.2017 - 12.2017
Prestige Institute of Research And Management - MBA, Marketing
07.2015 - 06.2017
Rajiv Gandhi Proudyogiki Vishwavidyalaya - Bachelor's of Engineering, Computer Science
07.2011 - 06.2015