Debjit Roy
Kolkata
Summary
Accomplished Sales Manager with apx. 13 years of experience in driving business growth and developing strategic marketing initiatives. Proven track record in key account management, team leadership, and cross-functional collaboration, with significant achievements including a 5x growth in WA at ABB India. Expertise in promoting wiring accessories and introducing new products to the market, complemented by strong negotiation skills and client relationship building. Adept at creating and implementing marketing strategies to enhance business development and achieve sales targets.
Overview
13
13
years of professional experience
Work History
Sales Manager
ABB India
Kolkata
10.2023 - Current
- Drove WA revenue growth by fivefold (5X) in just three years.
- Promoted wiring accessories from ABB portfolio across West Bengal and North East.
- Supported the introduction of British Standard switches: Millennium and Zenith within Indian market.
- Contributed to channel development initiatives.
- Facilitated acceleration of CWA project business with new products.
- Promoted safety integrity and compliance.
- Encouraged a culture of collaboration and sustainable practices.
- Aided in driving digital culture and SFDC hygiene.
Sales Specialist
ABB India
Kolkata
03.2023 - 09.2023
- Promoting ABB ELSB and ELSP products to builders and contractors.
- To achieve demand revenue as per the assigned cluster.
- To administer channel sales through dedicated project channel partners.
- Arrange in-house seminars.|factory visit.|Local meet-ups for builders and contractors.
Deputy Manager, Projects
Panasonic Life Solutions India Pvt. Ltd
Kolkata
04.2022 - 02.2023
- Promote the new range of wiring devices in the Panasonic range and switchgear.
- Promote a new range of business: EV.|Water heater.
- Achieve BU mix and product mix.
- To administer channel sales through dedicated Project Channel Partners.
- To create and implement marketing and product launch strategies.
- Appointment of a new channel partner, preparing a BOP for channel partners.
Assistant Manager, Projects
Panasonic Life Solutions India Pvt. Ltd
02.2021 - 03.2022
- Achievement of Business plan for the year
- Promote new range of Wiring Devices in Panasonic Range
- To administer channel sales through dedicated Project Channel Partners
- To create and implement Marketing and product launch strategy
- Sales from stocking: Min 15% of annual sales
Assistant Manager, KAM
Panasonic Life Solutions India Pvt. Ltd
05.2019 - 01.2021
- Key Account Management
- Client Acquisition & Retention
- To create and implement Marketing and product launch strategy
- Increase of SOW for top 16 Key Accounts by 150% from last financial year
- Ensure that for top 8 Key Accounts, 70% of customers should have business with min 3 BU
- Efficient CRM management, data up dation & data analytics
- Structural marketing & demand generation program
Assistant Manager, Sales & Marketing
T & I Global Ltd.
07.2016 - 04.2019
- Create necessary marketing and PR materials on behalf of TIGL.
- Help achieve sales targets for machines, and spare parts.
- Collaborate with service team for onsite tasks like installation and troubleshooting.
- Track outstanding documents including statutory forms.
- Participate in below-the-line marketing activities.
Electrical Maintenance Engineer
Haldia Sales Centre
Haldia
09.2013 - 06.2016
- Assisted in the installation of flow instruments, pressure transmitters, and pressure gauges in accordance with hook-up specifications.
- Participated in the development of standard operating procedures for company datasheets.
- Reviewed vendor documentation and processed manufacturing clearances for procured items.
- Prepared bills of quantities for instruments, motors, and electrical items during pre-bid stages, along with cost estimations.
Education
M. Tech - Electrical Devices & Power System
JIS College of Engineering
01.2015
B. Tech - Electrical Engineering
JIS College of Engineering
01.2013
Class (10+2) - PCM + CSC
Springdale High School
01.2009
Class 10 - PCM
Springdale High School
01.2007
Skills
- Key account management
- Team leadership
- Negotiation skills
- Client relationship building
- Cross-functional collaboration
- Strategic planning
- Marketing and sales strategies
- Business development
Extramural accolades
- Free lancing Event Manager
- Hosting & Anchoring Corporate Events and Socio-Cultural Events
- Hosting Quiz Show
- Debating
- Creative Writing
Training
- Electrical Maintenance, Rifle Factory, Ishapore, Ministry of Defense Ordnance Factory Board, Govt. Of India, 2012-06-01, 2012-07-31
- Operation & Maintenance work offline & substation up to 33KV, West Bengal State Electricity Distribution Company Limited (WBSEDCL), 2011-06-01, 2011-07-31
Languages
English
Proficient
C2
Bengali
Proficient
C2
Hindi
Advanced
C1
Timeline
Sales Manager
ABB India
10.2023 - Current
Sales Specialist
ABB India
03.2023 - 09.2023
Deputy Manager, Projects
Panasonic Life Solutions India Pvt. Ltd
04.2022 - 02.2023
Assistant Manager, Projects
Panasonic Life Solutions India Pvt. Ltd
02.2021 - 03.2022
Assistant Manager, KAM
Panasonic Life Solutions India Pvt. Ltd
05.2019 - 01.2021
Assistant Manager, Sales & Marketing
T & I Global Ltd.
07.2016 - 04.2019
Electrical Maintenance Engineer
Haldia Sales Centre
09.2013 - 06.2016
M. Tech - Electrical Devices & Power System
JIS College of Engineering
B. Tech - Electrical Engineering
JIS College of Engineering
Class (10+2) - PCM + CSC
Springdale High School
Class 10 - PCM
Springdale High School