Deb Jyoti Roy
Bangalore
Summary
Results-oriented Product Manager with over 5 years of experience in the Tech industry. Expertise in driving revenue growth through innovative product development and strategic partnerships. Proven ability to lead cross-functional teams in delivering market-leading solutions, supported by an MBA in Marketing and Business Analytics from NMIMS Bangalore.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Associate Product Manager
MiQ
06.2023 - Current
- Led product strategy and development of MiQ’s Advanced TV intelligence platform, delivering data-driven planning and activation capabilities supporting $180M+ in annual revenue across global markets.
- Built and launched MiQ’s TV pre-campaign insights platform leveraging ACR datasets, enabling advertisers to identify high-value audiences and contextual opportunities across the US, Australia, Canada, and the UK, generating $11M+ incremental revenue in the initial phase.
- Owned the end-to-end product lifecycle (discovery → roadmap → delivery → adoption), driving cross-functional execution with Data Science, Engineering, and Design to deliver scalable audience intelligence and analytics capabilities.
- Designed and scaled audience intelligence and activation frameworks converting TV viewership data into addressable audience segments, enabling seamless activation across DSPs like The Trade Desk and Google Display & Video 360.
- Conceptualized and launched end-to-end TV activation workflows, bridging TV insights → audience segmentation → programmatic activation, significantly enhancing the platform’s role across planning and execution.
- Built and scaled MiQ’s global TV data ecosystem by integrating leading ACR providers including Vizio, LG Electronics, Samba TV, Roku, and Titan OS, establishing one of the most diverse and comprehensive TV data footprints globally and unlocking richer audience insights and targeting precision.
- Partnered with global strategy and commercial teams to evaluate and onboard new TV data partnerships, expanding international market presence and unlocking incremental revenue.
- Enhanced TV insights suite with advanced audience, contextual, and geo-spatial analytics, differentiating product in rapidly evolving connected TV ecosystem.
- Drove product adoption and commercial impact, contributing to 30% year-on-year growth in MiQ’s Advanced TV and CTV offerings amid macroeconomic headwinds.
- Led the development of Audience Mode, enabling advertisers to define and analyze custom audience cohorts, measure TV exposure and engagement patterns, and derive actionable insights to inform planning, activation, and post-campaign optimization.
Senior Business Analyst
MiQ
01.2022 - 05.2023
- Led development of Higher Education Audience Planner (HEAP) product, defining vision, strategy, and roadmap, and utilizing ensemble techniques to drive a 25% uplift in conversions, 78% increase in Click Thru Rate (CTR), and 64% increase in user reach, while ensuring it is GDPR compliant and future-proof
- Developed industry/vertical based cookie-less geo-postal and feature recommender engine called Cohorts using ensemble and feature importance techniques to optimize for campaign KPIs such as CTR and CVR that resulted in improved ROI of the campaigns by ~52%, while ensuring it is GDPR compliant and future-proof
- Helped team achieve 2x revenue growth by delivering analytical solutions and enhancing performance of ~$40M programmatic campaign portfolio
- Analyzed data to report campaign performance and recommend strategies to Key Account Managers & Traders, optimizing delivery and effectiveness of ongoing campaigns by identifying user behavior and on-site browsing patterns.
- Developed an Attribution Model for DOOH campaigns to understand customer behavior and point of interest using Footfall as metric, resulting in 28% uplift in ROI of Retargeting campaigns
- Coordinated a team to create automated ETL process for reporting campaign insights, addressing 22% of market demand and saving 10-12 hours for analysts.
- Participated in hiring and onboarding committee, contributing to on-campus recruitment events and talks.
Business Analyst
Landmark Group | Data Labs
06.2021 - 01.2022
- Collaborated with advisory team at Landmark Group and business heads to enhance data-driven decision-making processes.
- Used data science techniques such as RFM and K-Means clustering to segment users based on website engagement and revenue into distinct groups, enabling optimal targeting of each group for improved marketing outcomes.
- Deployed models including regression, time-series analysis, and classification, alongside A/B testing, to address business challenges in ecommerce, inventory management, and marketing.
- Monitored key business trends and communicated insights to stakeholders, tracking metrics to support strategic decisions.
Application Development Analyst
Accenture Solutions Pvt. Ltd
11.2015 - 01.2019
- Contributed to all project functions, including application maintenance, minor enhancements, and application development.
- Documented work requests for system enhancements and coordinated with development team to implement streamlined processes.
- Managed databases through updates, queries, and ensured data integrity while performing reporting and data analysis.
- Facilitated test phase review by resolving test scenarios and cases, supporting quality assurance efforts.
- Oversaw user acceptance testing (UAT) phase for work requests and projects, ensuring thorough evaluation of functionality.
- Processed underwriting transactions including quotations, new business policies, claims, and endorsements.
Education
MBA - Marketing and Business Analytics
Narsee Monjee Institute of Management Studies
Bengaluru, KA04-2021
B.Tech - Electronics and Electrical Engineering (EEE)
KIIT UNIVERSITY
Bhubaneswar05-2015
Skills
- Feature prioritization
- Roadmap management
- User experience design
- Wireframing
- Agile methodologies
- Feedback analysis
- Data analysis
- Trend analysis
- Stakeholder management
- Cross-functional leadership
- Market strategy
Accomplishments
- Built and nurtured key client relationships to grow portfolio size by ~8 Million GBP
- Presented with the prestigious Spot Award for leading two significant cookie-less projects that resulted in securing revenue worth ~8 Million GBP in FY2022-23.
- Honored with the distinguished ACE award at Accenture for my notable contributions to key process improvements.
- Led the global release of TV Intelligence pre-campaign dashboard in US, Australia, Canada and UK, contributing to over $180 Million in underpinned annual revenue.
Certification
- Become a Product Manager - Udemy
- Agile Product Owner - LinkedIn Learning
- Machine Learning A-Z™: Hands-On Python & R In Data Science - Udemy
- Marketing Analytics - University of Virginia, Coursera
- Become a Software Project Manager - LinkedIn Learning
Hobbies and Interests
Rapping and Hosting Events
Timeline
Associate Product Manager
MiQ
06.2023 - Current
Senior Business Analyst
MiQ
01.2022 - 05.2023
Business Analyst
Landmark Group | Data Labs
06.2021 - 01.2022
Application Development Analyst
Accenture Solutions Pvt. Ltd
11.2015 - 01.2019
MBA - Marketing and Business Analytics
Narsee Monjee Institute of Management Studies
B.Tech - Electronics and Electrical Engineering (EEE)
KIIT UNIVERSITY