Deblina Lahiri
Mumbai
Summary
Product Manager with deep expertise in fintech & SaaS, transforming complex challenges into clear, data-driven strategies. Skilled in designing lifecycle journeys, habit loops, & modular UX flows that drive activation, adoption, & retention. Adept at leading cross-functional teams to deliver personalized solutions & intelligent recommendations that boost engagement & deliver measurable outcomes
Overview
8
8
years of professional experience
1
1
Certification
Work History
Product Management
Jio Platforms Ltd.
08.2023 - Current
- Product Manager driving 0->1 launches & scaling high-impact cloud-native products. Adept at defining product vision, using data-driven insights & personalization to solve critical user needs, & leading fast-paced teams to deliver exceptional user experiences & long-term value
- Pioneered & launched Roopam, an automation-driven data center (DC) design, network configuration, & cloud deployment & management platform, resulting in 55% faster resource provisioning across 20+ enterprise clients in 100+ production locations in India
- Led deep user research & A/B testing to uncover & resolve critical friction points in DC workflows, increasing product adoption by 57%
- Curated & executed multi-phase product roadmap, prioritizing key features like asset management, configuration design & replication, Infrastructure as Code blueprint automation, collaborative workspaces, & automated deployments, enhancing user retention by 25%
- Scaled Roopam with Digital Twin functionality, dynamic asset status visualization, & workflow approvals, driving 36% active user growth
- Leveraged funnel analytics to revamp post-activation journeys, with habit-forming nudges & modular UX design, boosting LTV by 29%
- Implemented user segmentation to launch scalable, multi-tenant dashboards with personalized views, increasing stickiness by 38%
- Applied cohort analysis to build intelligent, personalized workflows & real-time notification engine, elevating user engagement by 33%
- Drove deployment of AI/ML-driven anomaly detection feature, enabling real-time monitoring, preventing 21+ critical incidents
- Strategised Roopam's go-to-market, positioning it as a centralized BC & cloud management platform, increasing user acquisition by 43%
- Orchestrated product strategy & defined PRDs for unified cloud platform, delivering Compute, Block, & Object Storage via a single console, robust APIs, & CLI to automate complex workflows & provision highly available on-demand VMs, enhancing conversion rate by 55%
- Leveraged market insights to launch Database as a Service offering with automated provisioning, boosting Day-0 efficiency by 21%
- Designed cross-platform user journeys linking Roopam with cloud & storage provisioning products, driving 31% cross-product adoption
- Leadership, Stakeholder Management
- Curated data-driven roadmap for Jio Air Fiber's launch, connecting 1M+ Indian households per month & reducing time-to-market by 20%
- Formulated a data-driven pricing strategy for Cloud products with a Pay-As-You-Go pricing model, decreasing user churn rate by 10%
- Led cross-functional agile teams (12+ SDEs, 3 designers, 2 testers) to launch Roopam's MVP 30% faster, enabling rapid product validation
- Key Achievement
- Recognized as the highest-performing Product Manager for strategically building Roopam & exceeding target user growth by 60%
Product Management & Software Product Development
Oracle Financial Services Software Ltd.
09.2017 - 03.2022
- Ideated & developed critical features for Oracle’s products, including Flexcube (FCUBS), a B2B banking solution used by 600+ banks in 140+ nations. Designed product roadmaps, implemented Software Development Lifecycle & led teams across India & Europe to launch products
- Orchestrated launch of Business & Consumer Credit Cards with overdraft & transaction controls, acquiring 285k+ users in 3 months
- Architected automation for credit card installment collections & lifecycle upgrades/downgrades, reducing churn rate by 27%
- Built intelligent liquidation engine for real-time & EOD settlement of credit card & overdraft dues, improving overdue recovery by 39%
- Built real-time, batch & bulk payment flows, optimizing initiation to settlement, increasing NPS by 12 points & improving TAT by 48%
- Architected & scaled payment gateway & API integrations to automate financial & accounting workflows, boosting profit by 14.2%
- Owned PRD for merchant balance update deferral, enabling concurrent ledger transactions & mitigating $6.5M in credit failures
- Spearheaded product strategy & execution for loan lifecycle management (origination to closure), driving operational efficiency by 52%
- Engineered dynamic asset-loan mapping & automated check modules, improving risk validation & decreasing approval TAT by 42%
- Product Development
- Launched savings plan with recurring investments, automated interest/benefits payout, & flexible redemption, boosting retention by 25%
- Led the design & launch of transaction tracking system with user-centric workflows for liability group switching, mitigating loss of $25M
- Leadership & Stakeholder Management
- Drove partner discussions with multinational banks to launch MVP in 2 months (vs. 3.5 months avg.), increasing sales by 32% YOY
- Handled release of 4 major projects: managed cross-functional teams of 8 SDEs, 3 testers, & 3 technical staff generating $2.5M revenue
- Key Achievements
- Received Ever Ready Award (2/125+) for managing product design, development, & UAT for 4+ clients, increasing transactions by 35%
- Only employee (1/70+) to receive the highest appraisal rating in the first cycle for technical excellence & critical issue resolution
Education
PGP - Strategy & Leadership, IT Management
Indian School of Business
03.2023
B.Tech - CSE
West Bengal University of Technology
07.2017
Skills
- Product Lifecycle Strategy & Agile Execution
- Financial Products & SaaS Platforms
- User Empathy, Personalization & ML-Driven Recommendations
- Data Analytics & Experimentation
- Modular UX, User-Centric Design & Habit Loops
- Cross-Functional Leadership
Certification
- Technologies/Tools: Microservices, Java, Python, JS, React Native, Go, SQL, JIRA, Figma, Miro, Mural, Tableau
- Certifications: Career Essentials in Gen AI by Microsoft, AI Product Mgmt. Specialization, Google Analytics, Oracle Cloud Infrastructure Associate, Digital Product Mgmt. Fundamentals
Timeline
Product Management
Jio Platforms Ltd.
08.2023 - Current
Product Management & Software Product Development
Oracle Financial Services Software Ltd.
09.2017 - 03.2022
B.Tech - CSE
West Bengal University of Technology
PGP - Strategy & Leadership, IT Management
Indian School of Business