Cricket
Debtanu Mukherjee
Retail Operations and Direct Sales in Modern Trade and E and Quick Commerce
Kolkata
Summary
20+ years of valuable experience in the field of Sales & Marketing, , Client Relationship Management including Modern Trade Category Team, DC Team and Finance Team, Vendor appointment , Claim Settlements ,Margin negotiation with the retailers, Appointing brand staffs and also trained them about the concepts of the products, Store Operations retailing and Team Supervision.
Sales professional with history of exceeding targets and fostering strong client relationships. Known for adaptability and results-driven approach in dynamic environments. Brings collaborative mindset and proficiency in sales strategy development and execution.
Overview
21
21
years of professional experience
2002
2002
years of post-secondary education
3
3
Languages
Work History
Senior Sales Executive
Heritage Foods Ltd
12.2024 - Current
- Taking care of Dairy business in Modern Trade and E-Commerce and Quick Commerce
Area Sales Executive
Brio Hospitality Pvt Ltd
09.2023 - 12.2024
- Handling General Trade Kolkata
- Appointed one Super and one Distributer, doing a Business of 1.5 Lakh.
- Opened 100+ stores in and around Kolkata.
- Handled the operational part of launching in Reliance Smart and Smart Bazaar and appointed 4 Modern Trade Distributors in Kolkata, Ranchi, Patna and Odisha.
- Handling 5 promoters and 4 Merchandiser.
Business Development Officer
Annapurna Group
12.2021 - 05.2023
- Handling Ghee Category, Juice Category and Processed Food Category.
- Handling Whole West Bengal Modern Trade, E-Commerce and Business To Business Formats like Reliance Retail, Spencers Retail Ltd, More Retail Ltd, Big Bazaar, Innovative Retail Concept Pvt Ltd (Big Basket), Flipkart India Pvt Ltd, Amazon, Reliance B2B, Metro Cash And Carry.
- Have 2 distributors one in Kolkata and the other in Siliguri serving Stand Alone Stores.
Sales Executive
Emami Agrotech Ltd
05.2021 - 12.2021
- Handling Offline National Chains of Modern Trade like Big Bazaar, Spencer’s, Vishal Wholesale, More Retail, B2B Chains Metro Cash And Carry, Reliance Cash And Carry.
- With a business size of 300 Tons valued more than 3 Crore.
Senior Officer-Sales
Ruchi Soya Industries Ltd (Popular Division)
05.2016 - 05.2021
- Looking after the brands like Mahakosh, Sunrich, Ruchi No1 for National Chains of Modern Trade.
- Handling East and Eastern UP’s all major National Chains like Big Bazaar, Spencer’s, Vishal Wholesale, ABRL, Super Market Grocery Supplies Pvt.Ltd, B2B Chains Metro Cash And Carry, Reliance Cash And Carry.
- With a business size of 200 Tons.
- Handling 9 Depots and coordination with Depot Incharge for stock connectivity.
- Followup of the overdues with the Key Accounts, Follow up for the Pos, Rate Negotiation, Client Relationship Management.
Key Accounts Executive
Ratnasagar Herbals Pvt. Ltd. (Joy Cosmetics)
04.2014 - 05.2016
- Proper Merchandising and handled the operational part of Chains like Big Bazaar and Vishal Wholesale.
Sales Officer
Morarka Organic Foods LTD
05.2012 - 04.2014
- Looking after the sales and marketing of organic foods of brand Down To Earth.
- Launched the product in Orissa other than Big Bazaar.
- Appointed the distributer in Orissa Bubaneswar as well as in Angul and Balasore.
- Giving growth to the business from month to month (attendance, sales report etc), taking orders from the key accounts as well as from the departmental stores.
Assistant Department Manager
Pantaloon Retail India Ltd.,FRL (Big Bazaar)
04.2004 - 05.2012
- Handled all Category including Food, Non Food, Staples, worked in Kolkata, South Bengal, Odisha, Jharkhand, associated with Store Operations.
Education
Bachelor Degree in Commerce - Hons
Calcutta University
Skills
SAP
Accomplishments
- Handled 300 Tons of oil Business.
- Maintaining a proper professional relationship with Clients in all fields like Category, Delivery Centre, Finance.
- Maintaining Month on Month Year On Year Growth.
- Best Team Leader in Eastern Region – Once in Big Bazaar.
- Best Cashier In the East for fastest billing during 26th January Big Day Sabse Sasta Din.
- Best Private Label store in Food & Non food LOB. (Big Bazaar Jamshedpur) in pan India.
Professional Overview - Experience
20+ years of valuable experience in Sales & Marketing, Client Relationship Management including Modern Trade Category Team, DC Team and Finance Team, Vendor appointment, Claim Settlements, Margin negotiation with the retailers, Appointing brand staffs and also trained them about the concepts of the products, Store Operations retailing and Team Supervision.
Personal Information
- Location Preference: Kolkata / Outside country
- Date of Birth: 08/12/80
Interests
Reading Books
Reading Bengali Novels and Story Books in my leisure time.
Timeline
Senior Sales Executive
Heritage Foods Ltd
12.2024 - Current
Area Sales Executive
Brio Hospitality Pvt Ltd
09.2023 - 12.2024
Business Development Officer
Annapurna Group
12.2021 - 05.2023
Sales Executive
Emami Agrotech Ltd
05.2021 - 12.2021
Senior Officer-Sales
Ruchi Soya Industries Ltd (Popular Division)
05.2016 - 05.2021
Key Accounts Executive
Ratnasagar Herbals Pvt. Ltd. (Joy Cosmetics)
04.2014 - 05.2016
Sales Officer
Morarka Organic Foods LTD
05.2012 - 04.2014
Assistant Department Manager
Pantaloon Retail India Ltd.,FRL (Big Bazaar)
04.2004 - 05.2012
Bachelor Degree in Commerce - Hons
Calcutta University
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