DEEPA ANAND
Bengaluru
Summary
- An experienced, motivated and result-oriented Digital Marketing and Sales enthusiast professional with 11+ years of proven track record of successful brand management, sales, marketing & business development with excellent inter-personal, communication skills.
- Proficient in managing and leading new initiatives creating new opportunities for increasing the revenue growth YoY.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Manager
Times Internet Limited (ETHRWorld)
Bengaluru
08.2023 - Current
- Steering the ET HR International Division at Times Internet's B2B segment, facilitating seamless integration across borders.
- Monitoring competitor activities to anticipate changes in the industry landscape.
- Channeling my passion for nurturing relationships to foster global partnerships and business growth.
- Endeavor in building a community of HR experts in the SEA & ME markets.
Lead Brand Solutions
Indian Express Group
Bengaluru
01.2022 - 07.2023
- Managed a team of 2 to ensure successful revenue generation pan-India.
- Conducted research on potential markets and target audiences via research.
- Assisted in developing content for marketing campaigns, such as email blasts and social media posts.
- Created experiences that drove business results and customer brand engagement by onboarding 10+ new clientele.
- Developed 75% of repeat customers.
Sr. Manager
Times Internet Limited (ETBrandEquity)
Delhi
06.2021 - 01.2022
- New client acquisition specialist having acquired 20+ new brands to ETBrandEquity portfolio within a span of 6 months.
- Directed cross-functional teams in developing innovative solutions to complex problems.
- Over achieved targets within 6 months by generating revenues via display campaigns, branded content, event partnerships and integrations.
- Increased the North & South India business by getting 150% (growth) in revenue.
- Analyzed data from market research surveys to identify trends and develop actionable insights for organizational growth.
Manager
Adsert Web Solutions (Exchange4media Group)
Delhi
08.2018 - 05.2021
- Leading a team of 3 to conceptualize strategy and solutions to service top media & tech brands.
- Acquired 4+ brands within a span of 4 months time.
- Initiated a robust system of generating revenues via display campaigns, branded content, event partnerships and integrations.
- Increased the North India business by 250% (growth) in revenue within 8 months.
Marketing Consultant
Viacom18 Media Pvt. Ltd
Chennai
08.2017 - 02.2018
- Managed the integrated go-to-market plans and strategies for the launch.
- Identified target markets and developed effective messaging strategies for each segment.
- Partnered with advertising agencies to develop promotional materials that aligned with corporate objectives in a well negotiated pricing.
- Managed project deadlines, vendors and monitored milestones through completion stage.
- Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
Senior Officer Branding
Dinamalar
Chennai
02.2015 - 07.2017
- Collaborated with sales team and Implemented marketing strategies which resulted in 20% growth
- Initiated key partnerships with various advertising mediums resulting in 70% discounts
- Drove the short-term and advanced promotional planning processes
- Carried out daily operational functions with on-time reporting to Management
Correspondent
Adsert Web Solutions (Exchange4media Group)
Chennai
05.2012 - 01.2015
- Collaborated with sales team and Implemented marketing strategies which resulted in 20% growth
- Initiated key partnerships with various advertising mediums resulting in 70% discounts
- Drove the short-term and advanced promotional planning processes
- Carried out daily operational functions with on-time reporting to Management
Education
Master of Arts - Journalism
05.2012
Grade: Grade A
Bachelor of Arts -
05.2011
Grade: Grade A
Skills
- Communication
- Problem Solving
- Strategic Customer Experience
- Negotiation
- Time Management
- Sales Analytics
Accomplishments
- Recognized/ Awarded as ‘Rising Starr’ for exceeding revenue targets in two organizations consecutively, helping to have created recurring revenue for the organizations.
Affiliations
- Culinary Innovation: Experimenting with fusion cuisine and flavor
- Literary Exploration: Regularly diving into world classics and contemporary fiction
- Digital Learning Journey: Pursuing diverse e-courses focused on areas like Digital Marketing, AI Tools, Content Marketing to continuously elevate my professional skillset
- Fitness Commitment: Actively dedicate time to regular workouts, focusing on cardiovascular health, demonstrating discipline and personal well-being
Certification
- Post-Graduate Certificate in Digital Marketing and Communication from MICA & Upbraid
- AI Tools Workshop Certification from be10X
Languages
English
First Language
Hindi
Advanced (C1)
C1
Tamil
Elementary (A2)
A2
Gujarati
Beginner (A1)
A1
DinamalarETHRWorldVaishnavAdsertAdsertMarwari
Beginner (A1)
A1
Bengali
Intermediate (B1)
B1
References
References available upon request.
Timeline
Senior Manager - Times Internet Limited (ETHRWorld)
08.2023 - Current
Lead Brand Solutions - Indian Express Group
01.2022 - 07.2023
Sr. Manager - Times Internet Limited (ETBrandEquity)
06.2021 - 01.2022
Manager - Adsert Web Solutions (Exchange4media Group)
08.2018 - 05.2021
Marketing Consultant - Viacom18 Media Pvt. Ltd
08.2017 - 02.2018
Senior Officer Branding - Dinamalar
02.2015 - 07.2017
Correspondent - Adsert Web Solutions (Exchange4media Group)
05.2012 - 01.2015
Indian Institute of Journalism & New Media (IIJNM) - Master of Arts, Journalism
M.O.P. Vaishnav College For Women - Bachelor of Arts,
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