Founder & CEO
Dana Prath Lifestyle Pvt. Ltd.
- Built a modern premium fashion brand with D2C and selective international exposure; led P&L, strategy, brand, retail, and operations end-to-end.
Deepa Parameswaran
Brand Strategist/ Luxury/ Retail/ Sustainablity
Mumbai
Summary
Chief Executive with 15+ years of leadership across modern luxury and premium fashion, combining brand building, retail scale-up, and disciplined general management. Brings founder-CEO perspective with hands-on P&L ownership, cross-functional orchestration, and a strong ability to translate creative vision into commercially scalable businesses. Early exposure to European luxury standards through work with Italian house Brioni and servicing of ultra-high-net-worth clientele has shaped a deep understanding of discretion, craftsmanship, and modern luxury codes. Recognised for building purpose-led brands, elevating customer experience, and leading growth with operational rigour.
Work History
Design Director
Mahalaxmi Collection (Ichinen)
- Built a luxury brand from scratch, defining brand identity, design language, and market entry strategy.
Luxury Clienteling & Bespoke Experience
BadaSaab
- Worked with Italian luxury house Brioni and serviced ultra-high-net-worth clientele, developing expertise in high-touch luxury retail, discretion, and personalised brand experiences.
Retail Brand Leadership
Seven East
- Supported premium brand growth through collection strategy, storytelling, and retail presentation.
Education
Master of Arts - Public Policy And Sustainable Development
The Energy Research Institute
New Delhi, India 04.2001 -
Bachelor of Arts - Economics
Ruia
Mumbai University 06.1999 - 03.2025
High School Diploma -
Raheja's School of Fashion
Mumbai 07.2000 - 02.2003
Skills
Luxury & Premium Fashion Experiential Retail D2C & Omnichannel
CREDENTIALS & RECOGNITION
Women Achiever Award – Ministry of Commerce & Industry (Govt. of India), Delegate Participant – COP27, Collaboration with UN Women, Published researcher on fashion, sustainability, and consumer economies
VALUE I BRING TO A BOARD
- CEO & General Management: Founder-led CEO experience with end-to-end responsibility across strategy, P&L, people, and execution
- Brand & Retail Scale-Up: Built and scaled consumer brands from inception through growth phases
- Modern Luxury & CX: Deep understanding of brand desirability, storytelling, and experiential retail
- Omnichannel & D2C: Strong command of e-commerce, retail expansion, and integrated customer journeys
- International Exposure: Experience positioning Indian brands for global markets and cross-cultural contexts
- Stakeholder Alignment: Effective engagement with founders, investors, advisors, and institutional partners
- Systems & Governance: Builds scalable operating rhythms, processes, and accountability structures
Timeline
Master of Arts - Public Policy And Sustainable Development
The Energy Research Institute
04.2001 -
High School Diploma -
Raheja's School of Fashion
07.2000 - 02.2003
Bachelor of Arts - Economics
Ruia
06.1999 - 03.2025
Founder & CEO
Dana Prath Lifestyle Pvt. Ltd.
Design Director
Mahalaxmi Collection (Ichinen)
Luxury Clienteling & Bespoke Experience
BadaSaab
Retail Brand Leadership
Seven East