Deepabali Chakrabarti
Bangalore
Summary
Senior communications professional with 15+ years of experience shaping narratives, thought leadership and communication programmes, with a focus on translating complex industries into clear and credible communication.
I believe in balancing persistence with knowing when it's time to find a new way.
Overview
15
15
years of professional experience
Work History
Copy Group Head | Global Communications
Maersk
Bangalore
05.2018 - 02.2026
- Led development of communication programmes aligned with global marketing and business priorities
- Partnered with stakeholders across regions to shape messaging, narratives and thought leadership for market-facing communication
- Contributed to communications around Maersk's transition to a global integrator of container logistics, translating complex strategy into clear and relevant narratives
- Developed research-driven thought leadership and POVs to support industry narratives, media storytelling and brand positioning
- Developed messaging and content to support external communications, stakeholder engagement and broader outreach initiatives
- Collaborated with cross-functional teams to deliver integrated campaigns across North America, Europe, Latin America, Asia Pacific and IMEA
- Led cross-functional creative teams across content, design and video to deliver multi-channel storytelling
- Facilitated workshops to align teams on messaging, narrative and communication approach
- Contributed to global campaigns recognised with two international marketing awards
Senior Copywriter
Practo Technologies
Bangalore
04.2016 - 05.2018
- Conceptualised and executed campaigns to build brand presence among users and enterprise clients
- Developed messaging and storytelling for healthcare services, supporting awareness and credibility in the health-tech market
- Created communication assets across channels aligned to brand and business priorities
- Collaborated with cross-functional teams to plan and deliver integrated communication initiatives
- Supported brand building during a key growth phase in the digital healthcare ecosystem
Copy Supervisor
Dentsu Isobar
Bangalore
01.2013 - 04.2016
- Led development of brand and communication strategies across multiple clients and industries
- Conceptualised and executed integrated campaigns across digital and social platforms, combining creative thinking with business objectives
- Partnered closely with clients and internal teams to translate business requirements into clear communication and campaign narratives
- Contributed to brand positioning and storytelling across sectors including retail, lifestyle, technology and automotive
- Developed campaign messaging and content that supported brand visibility and audience engagement across channels
- Managed and mentored copy teams, ensuring quality and consistency across deliverables
Content Writer
Network18
Bangalore
02.2012 - 01.2013
- Part of the e-commerce team at Network18, managing content for the fashion category
- Developed SEO-optimised product descriptions and editorial content, including blogs
- Created homepage banner copy aligned to campaigns, seasonal trends and merchandising priorities
Trainee Copywriter
Ogilvy & Mather
Bangalore
06.2011 - 01.2012
- Contributed to ideation for campaign concepts and new business pitches
- Developed copy across formats including video scripts, radio spots and print ads
- Supported senior writers in developing campaign assets and delivering integrated creative work
Copy Intern
DDB Mudra
Bangalore
03.2011 - 06.2011
- Worked on product names and headlines across brands, aligning with brand voice and campaign briefs
- Supported the creative team during pitches and tight timelines, contributing to campaign ideas and execution
Junior Content Writer
Allindia Technologies
Kolkata
10.2010 - 03.2011
- Focused on landing page and standalone website content for clients
- Wrote blog content for brand websites
Education
Master of Arts - Comparative Literature
Jadavpur University
Kolkata06-2010
Bachelor of Arts - Comparative Literature
Jadavpur University
Kolkata06-2008
Skills
- Creative Direction
- Content Strategy
- Stakeholder Management
- Corporate Communications
- Campaign Development
- Executive Communications
- Long-Form Content
- Team Management
- Cross-Functional Collaboration
- Integrated Marketing
Hobbies and Interests
- Scuba diving
- Solo travelling
- Reading
- Music
- Baking
Languages
- English
- Bengali
- Hindi
Timeline
Copy Group Head | Global Communications
Maersk
05.2018 - 02.2026
Senior Copywriter
Practo Technologies
04.2016 - 05.2018
Copy Supervisor
Dentsu Isobar
01.2013 - 04.2016
Content Writer
Network18
02.2012 - 01.2013
Trainee Copywriter
Ogilvy & Mather
06.2011 - 01.2012
Copy Intern
DDB Mudra
03.2011 - 06.2011
Junior Content Writer
Allindia Technologies
10.2010 - 03.2011
Master of Arts - Comparative Literature
Jadavpur University
Bachelor of Arts - Comparative Literature
Jadavpur University