Deepak Rustagi
Commercial Optimisation
Summary
Strategic Business Leader with a proven track record of driving 36% YoY lending growth through the intersection of operational excellence and predictive analytics. Expert in leveraging P&L modeling and stress-testing to navigate volatile economic environments while maintaining robust unit economics. A collaborative leader focused on building high-performance teams, aligning technical competencies with commercial OKRs to deliver scalable, bottom-line results.
Overview
20
20
years of professional experience
2
2
Certifications
Work History
VP, Busines Banking Commercial Optimisation
BGSCPL
11.2021 - Current
- Drove 36% YoY lending growth by performing deep-dive gap analyses on operational processes and implementing funnel optimizations that streamlined the user journey.
- Orchestrated the 2026 Lending OKR roadmap, aligning departmental KPIs with long-term business scalability and capital efficiency targets.
- Engineered an automated alerting framework using advanced analytical techniques, reducing response latency, and improving workflow management efficiency by 30%.
- Developed a predictive machine learning model to forecast drawdown cycle times, improving liquidity forecasting accuracy by 40% and enabling proactive capital management.
- Scaled high-performance team by implementing a competency-based hiring and alignment strategy, integrated with a continuous performance feedback framework to drive professional growth.
AVP, BUK Advance Analytics - CoE
BGSCPL
07.2018 - 10.2021
- Engineered predictive ML models to identify and mitigate hard and soft customer attrition for Smart Investor, enabling targeted retention strategies that improved customer lifetime value (LTV).
- Reduced acquisition funnel dropouts by 25% within the "Plan and Invest" stages by deploying a real-time insights dashboard, allowing for immediate tactical interventions.
- Cultivated a high-performance culture through the active coaching and mentorship of direct reports, resulting in improved team delivery metrics.
Lead - Barclaycard NCA PnL Analytics
BGSCPL
07.2016 - 07.2018
- Forecasted revenue drivers to roll out P&L campaigns for Barclaycard, successfully scaling new customer acquisition while maintaining a positive contribution margin.
- Conducted data-led stress testing and scenario analysis to quantify the impact of macroeconomic volatility and BREXIT-related shocks on P&L, enabling the business to adjust risk appetite and preserve margins.
Other Positions of Responsibilities
BGSCPL
10.2012 - 07.2018
- AVP - Global Analytics Unit; Oct 2013 - July 2016
- AM - Global Analytics Unit; Oct 2012 - Sep 2013
Assistant Manager, ARM
BA Continuum
01.2011 - 10.2012
Senior Business Analyst
Evalueserve
01.2010 - 12.2010
Assistant System Engineer
TCSL
10.2006 - 07.2009
Education
Executive Program in Business Management - General Management
Indian Institute of Management, Calcutta
Kolkata, India08-2014
B.Tech (Hons.) - Information Technology
Kurukshetra University
Kurukshetra, India06-2006
Skills
Funnel optimization
Effective team leadership
Risk assessment through PnL analysis
Experienced in machine learning applications
Data analysis and forecasting
Proficient problem-solving
Collaborative communication skills
Accomplishments
- Received BUK Exceptional Achievement Award - 2024 for identifying and implementing the process improvements leading to 22% increase in BB lending run rate
- Received Barclays Values Award to retain Barclayloan customers by setting up Premier Pricing Desk securing GBP 27mn lifetime income
Certification
Data Science Masters - Grey Atom
Timeline
Data Science Masters - Grey Atom
11-2021
VP, Busines Banking Commercial Optimisation
BGSCPL
11.2021 - Current
AVP, BUK Advance Analytics - CoE
BGSCPL
07.2018 - 10.2021
Lead - Barclaycard NCA PnL Analytics
BGSCPL
07.2016 - 07.2018
Other Positions of Responsibilities
BGSCPL
10.2012 - 07.2018
Assistant Manager, ARM
BA Continuum
01.2011 - 10.2012
Senior Business Analyst
Evalueserve
01.2010 - 12.2010
Advanced SAS Certification
05-2009
Assistant System Engineer
TCSL
10.2006 - 07.2009
B.Tech (Hons.) - Information Technology
Kurukshetra University
Executive Program in Business Management - General Management
Indian Institute of Management, Calcutta